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Business Analysis Guidebook/Building a Business Case
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Building a Business Case OUTLINE
Developing a Solid Business Case
Identify and Quantify a Problem
Define the business need
Define the project parameters
Determine if there is a viable solution
What are the merits of the problem
Would the project be consistent with the agency’s mission and strategic plan
Present the problem and proposed solution in a context that allows management to use consistent criteria to compare all project proposals
Identify a Sponsor for the Project
Parts of the Business Case
Reason Why the Project is Necessary
Define the project parameters
Describe the As-Is
State the problem
Tell a story, make it interesting, build a persuasive case,
i. clear
ii. concise
iii. factual – include all facts
iv. objective
v. minimal use of jargon and conjecture
Create a picture of the end state
i. Show the value, financial justification
High-level view of the proposed project that will allow all affected units in the organization to understand the purpose and be knowledgeable about the project
Possible future state: How will the business function with and without the proposed solution
Interview as many people as necessary to understand the big picture and desired outcome
Options
Develop a potential solution
Described other possible solutions, and why they were rejected
Benefits of Doing the Project
Link issues to solutions and benefits
Improves customer satisfaction?
Explain how that will happen, what the effects will be on the business
Costs
Money
Personnel
Timeframe
Cost-Benefit Analysis
Value for money,
return on investment
show cost/benefit over a defined period of time
will the proposed solution impact other units or processes (+ or -)
Risks
Identify risks to project success
Evaluate the Proposal
Why is the project necessary
What are the top benefits
Why is your proposed project the best way to attain the desired results
Any previous projects to solve similar problems?