Handbook of Management Scales/Alliance proactiveness

Alliance proactiveness (alpha = 0.87, AVE = 0.63) Description An alliance management capability measure was conceptualized and operationalized. It is reflected by five underlying routines: interorganizational coordination, alliance portfolio coordination, interorganizational learning, alliance proactiveness, and alliance transformation. Definition Alliance proactiveness is defined as the extent of routines to identify potentially valuable partnering opportunities. Items We strive to preempt our competition by entering into R&D alliance opportunities. We often take the initiative in approaching firms with R&D alliance proposals. Compared to our competitors, we are far more proactive and responsive in finding and “going after” R&D partnerships. We actively monitor our environment to identify R&D partnership opportunities. Source Schilke/Goerzen (2010): Alliance Management Capability: An Investigation of the Construct and Its Measurement, Vol. 36, No. 5, pp. 1192–1219.