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Handbook of Management Scales/Product complexity
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
Product complexity (alpha = 0.81/0.82)
Items
Simple/unsophisticated--sophisticated
Nontechnical--highly technical
Low engineering content--high engineering content
Source
Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Previously used by Bello/Gilliland (1997).