Branding a University Media Department

This Wikibook has been established to develop a branding process for a small private university's media department . An on-line community will brainstorm and develop ideas related to this process. thumb|Bush with media students It's necessary to agree on a definition for branding and that branding is not optional. Are there unique branding requirements for a small private university’s media program? This discussion is for faculty, students, alumni, administrators, professional advisors and everyone involved with the media department's curriculum. thumb|Media students preparing for live broadcast Chapters For Initial Discussions /A Definition for Branding/ /Unique issues related to the branding of a university media department/ /Who should be involved in the branding of a small private university media department?/ /A General Structure and sequence for development of a brand (JH)/ /What are the immediate priorities to begin a branding process?/ /Premises for discussion and consideration/ thumb|ORU students thumb|Media students thumb|Zwick with media students Brainstorming Chapters /What are the immediate obstacle to a media department's branding process?/ /The structure of 15-week semester should be evaluated/ /Is graduation in three years feasible?/ /Universities must refine their niche/ /Can Gen. Eds. be taken online during a "professional semester?"/ /Is it in-advisable to design a curriculum around faculty?/ /Making room for new media in the curriculum/ /Who are our competitors?/ Humanities Management B 25%