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Handbook of Management Scales/Opportunity Recognition
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Opportunity Recognition (alpha = 0.87)
Definition
Opportunity recognition is characterized by being alert to potential business opportunities, actively searching for them, and gathering information about new ideas on products and services.
Items
I am always alert to business opportunities
I research potential markets to identify business opportunities
I search systematically for business opportunities
I look for information about new ideas on products or services
I regularly scan the environment for business opportunities
Source
Kuckertz, Andreas / Kollmann, Tobias / Krell, Patrick / Stöckmann, Christoph (2017): Understanding, differentiating, and measuring opportunity recognition and opportunity exploitation. International Journal of Entrepreneurial Behavior & Research, Vol. 23, No. 1, pp. 78-97.
Related Scales
Opportunity Exploitation
Category:
Handbook of Management Scales