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411 REFERENCE · Wikibooks

Handbook of Management Scales/Opportunity Recognition

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< Handbook of Management Scales Opportunity Recognition (alpha = 0.87) Definition Opportunity recognition is characterized by being alert to potential business opportunities, actively searching for them, and gathering information about new ideas on products and services. Items I am always alert to business opportunities I research potential markets to identify business opportunities I search systematically for business opportunities I look for information about new ideas on products or services I regularly scan the environment for business opportunities Source Kuckertz, Andreas / Kollmann, Tobias / Krell, Patrick / Stöckmann, Christoph (2017): Understanding, differentiating, and measuring opportunity recognition and opportunity exploitation. International Journal of Entrepreneurial Behavior & Research, Vol. 23, No. 1, pp. 78-97. Related Scales Opportunity Exploitation Category: Handbook of Management Scales