Handbook of Management Scales/Consumer ethnocentrism

Consumer ethnocentrism (CR = 0.74) Description Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale. Items We should not buy foreign products, because it hurts our economy. (0.77) Only products that are unavailable in our country should be imported. (0.75) Purchasing foreign products allows other countries to get rich off of us. (0.73) It may cost me in the long run but I support my own country’s products. (0.68) Source Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806