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Getting Started as an Entrepreneur
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Getting Started as an Entrepreneur is a brief introduction to the basics of starting your own technology-driven business. Written in concise, simple language, the book is a quick read that you can absorb in a couple of hours.
The book emphasizes both traditional and social entrepreneurship as exciting paths for start-up entrepreneurs. With inspiring profiles of entrepreneurs whose work provides models of creative thinking and ideas that make a difference in the world, this book will help you follow your entrepreneurial passion!
Opportunity
Entrepreneurship Is
Defining the Opportunity
Social Entrepreneurship
Why Be a Social Entrepreneur
The Idea Factory
Evaluate Your Idea
Your Intellectual Property
Profile: A Sense of Success
Profile: Ideas on Wheels
Market
Identifying Your Customers
Evaluating the Market
Reaching the Customer
Start Spreading the News
Show Me the Numbers
The Competition
Profile: Cleaning Up
Profile: Marketing to the Poor
Team
Teams Make It Happen
The Layers of a Team
Building a Healthy Team
Networking
Incubators
Profile: Choosing Team Players
Profile: The Right Team
Plan
Business Plans
Tips & Tricks
Business Models
Measuring Your Success
Presenting Your Plan
Licensing as Part of the Plan
Profile: Innovation in the Bag
Profile: Open to Learn
Company
Getting Started
What Makes it a Company
Nuts and Bolts of Company Formation
For Profit or Not
Legal Structures
Profile: A Failure Success Story
Profile: Chemical Attraction
Money
Bootstrapping
Finding the Money
Debt and Equity
Your Equity Circle
Pieces of the Pie
Social Money
Profile: Waiting a While
Profile: Student-Run, Their Way
See Also
The Maryland Entrepreneur's Guide
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