411 REFERENCE · Wikibooks
Branding a University Media Department/What is branding?
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
"Branding is easy to describe. It includes everything" - Bill Oeschler, President, Ethnographic Media.
Any company that is not well branded will fail in less than five years. This demise accelerates for smaller organizations" - NBC VP for marketing
"Branding is a way to create an emotional connection with a specific audience" - Troika, a network branding company.