Handbook of Management Scales/Good employer

Good employer (AVE = 0.66; CR = 0.90) Description Based on a comprehensive scale development and validation procedure, the authors find support for a five-dimensional scale to measure customer-based corporate reputation of a service firm: customer orientation, good employer, reliable and financially strong company, product and service quality, and social and environmental responsibility. Definition A good employer relates to the customers’ perceptions as to how the company treats employees and that the company is well-managed and has competent employees. Items Looks like a good company to work for. (0.71) Seems to treat its people well. (0.70) Seems to have excellent leadership. (0.67) Has management who seems to pay attention to the needs of its employees. (0.66) Seems to have good employees. (0.65) Seems to maintain high standards in the way that it treats people. (0.63) Seems to be well-managed. (0.59) Comments Some items (1, 3, 5, 6, 7) were adapted from a scale by Fombrun et al. (2000). Item 5 seems to measure if the employees are good rather than the employer. The wording of item 7 seems to be too general. Source Walsh & Beatty (2007): Customer-based Corporate Reputation of a Service Firm: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 127-143.