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Handbook of Management Scales/Offline store atmosphere
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Offline store atmosphere (alpha = 0.87)
Items
The construct was measured using 7 points semantic-differentials.
Dull store - bright store
Unattractive store - attractive store
Old-fashioned - modern
Source
Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.