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Handbook of Management Scales/Partner's value proposition
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Partner’s value proposition (alpha = 0.81)
Items
In this alliance, the partner:
Is competent and knowledgeable about the firm’s products and platforms. (0.80)
Promotes the firm’s products and platforms. (0.80)
Has procedures to ensure quality services for customers (e.g., implements quality control procedures, incorporates customer feedback, and handles customer complaints). (0.84)
Has a viable business model and market presence. (0.77)
Source
Lavie et al. (2012): Organizational Differences, Relational Mechanisms, and Alliance Performance. Strategic Management Journal, Vol. 33, No. 13, pp. 1453–1479