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Handbook of Management Scales/Online store atmosphere
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Online store atmosphere (alpha = 0.90)
Items
The construct was measured using 7 points semantic-differentials.
Boring site - fun site
Unattractive site - attractive site
Little pleasure to browse through - great pleasure to browse through
Source
Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.