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Handbook of Management Scales/Customer satisfaction
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Customer satisfaction (AVE = 0.78; CR = 0.88)
Description
A previously used scale by Maxham & Netemeyer (2002) was adapted to measure customer satisfaction.
Items
I am satisfied with the services the company provides to me. (0.88)
I am satisfied with my overall experience with this company. (0.95)
As a whole, I am NOT satisfied with this company. (R) (0.51)
Source
Walsh & Beatty (2007): Customer-based Corporate Reputation of a Service Firm: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 127-143.