Handbook of Management Scales/Opportunity for sustainable advantage

Opportunity for sustainable advantage (CR = 0.77) Definition In the article, the opportunity for sustainable advantage refers to the perceived opportunity for gaining sustainable advantage from a technology. Items Respondents indicated agreement with the first statement in each pair with a rating of 1 and agreement with the second statement with a rating of 7. This technology would allow our firm to attain certain benefits that our competition will be unable to match regardless of their efforts. / Our competition would be able to reap similar strategic benefits within a short time frame. (R) There would be little differentiation between our firm and our competition as a result of possessing this technology. / As a result of this technology, our firm would effectively set itself apart from other firms in the industry throughout the life of the technology. This technology would allow our firm to exploit opportunities our competition would be unable to for the duration of the technology's effective life. / Our competition would be able to exploit similar opportunities in the near future. (R) Source Steensma & Corley (2001): Organizational Context as a Moderator of Theories on Firm Boundaries for Technology Sourcing. Academy of Management Journal, Vol. 44, No. 2, pp. 271-291. Related Scales Product competitive advantage