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Pragmalinguistic Peculiarities of English Slogan in Fashion Domain
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Pragmalinguistic Peculiarities of English Slogan in Fashion Domain
Table of Contents
/Preface/
/Chapter 1. Pragmatics of advertising discourse/
/Chapter 2. Definition and classification of advertising text/
/Chapter 3. Genre peculiarities of advertising text/
/Chapter 4. Structure of advertising text/
/Chapter 5. Linguostylistic peculiarities of advertising text/
/Chapter 6. Analysis of pragmalinguistic peculiarities of English slogan in fashion domain/
/Appendix/
English language Personal appearance and fashion
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