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Handbook of Management Scales/Online store navigation
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
Online store navigation (alpha = 0.91)
Items
The construct was measured using 7 points semantic-differentials.
Hard to use - easy to use
Bad representation of the CDs - good representation of the CDs
Hard to navigate the site - easy to navigate the site
Inflexible site - flexible site
Hard to learn how to use the site - easy to learn
Source
Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.