Handbook of Management Scales/Referral

Referral (alpha = 0.94) Description The scale has previously been used by Price/Arnould (1999) and Cahill (2006). Items I often mention this logistics service provider (LSP) to my co-workers in a positive way. I often recommend this LSP to persons outside my company. We often recommend this LSP. Source Wallenburg (2009): Innovation in logistics outsourcing relationships: proactive improvement by logistics service providers as a driver of customer loyalty. Journal of Supply Chain Management, Vol. 45, No. 2, pp. 75–93.