Branding a University Media Department/What are the immediate obstacle to a media department's branding process?

Here are a few obstacles to start with: Time, Energy Budget Here are a few ways to overcome these obstacles: Creative imagination. Discontinue less productive activities including anything not vital for success. These are motivations to refine a clear brand: Schools can't recruit without a clear brand. A brand's vision, mission and niche description should define all other activities. If it doesn't fit the brand, don't do it.