Communication Theory/Print version

__NOTOC__ __NOEDITSECTION__ Communication Theory Communication Theory/Print version Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts. A copy of the license is included in the section entitled "GNU Free Documentation License". Contents If you have saved this file to your computer, click on a link in the contents to go to that section. What is Communication? Perspectives on Theory Introduction: An overview of theory in communication study Theorists and Approaches to Communication Uncertainty Reduction: Charles Berger, Richard Calabrese Propaganda and the Public: Walter Lippmann, Harold D. Lasswell, Edward Bernays, and Jacques Ellul Uses and Gratifications: Hetzog, Katz, and friends The Frankfurt School: Max Horkheimer and Theodor Adorno Semiotics and Myth: Roland Barthes Orality and Literacy: Walter Ong Diffusion of Innovations: Gabriel Tarde, Everett Rogers Sociological Systems: Niklas Luhmann Network Society: Manuel Castells License GNU Free Documentation License What is Communication? Introduction Uncertainty Reduction Propaganda and the Public Uses and Gratifications The Frankfurt School Semiotics and Myth Orality and Literacy Diffusion of Innovations Sociological Systems Network Society GNU Free Documentation License