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Handbook of Management Scales/New product quality
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New product quality (alpha = 0.7231)
Items
New product designs are thoroughly reviewed before the product is produced and sold.
Customer requirements are thoroughly analyzed in the new product design process.
Reducing the cost of new products is a more important priority than new product quality. (r)
Schedule concerns are more important than quality in the new product development process. (r)
Source
Flynn et al. (1994): A framework for quality management research and an associated measurement instrument. Journal of Operations Management, Vol. 11, No. 4, pp. 339-366.
Related Scales
Product quality