Handbook of Management Scales/Consumer innovativeness

Consumer innovativeness (CR = 0.76) Description Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale. Items I am more interested in buying new than known products. (0.72) I like to buy new and different products. (0.74) I am usually among the first to try new products. (0.73) I know more than others about latest new products. (0.71) Source Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806