411 REFERENCE · Wikibooks
Branding a University Media Department/A General Structure and sequence for development of a brand (JH)
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
A General Structure for the Branding Process (JH)
Brainstorm with an all encompassing, large group.
Research, build, edit and test in small groups.
Present and adapt test back in the large group.
Research, build, edit Implement the larger campaign = Large Groups
Present, adapt and test = Large Group