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Handbook of Management Scales/Offline store merchandise
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Offline store merchandise (alpha = 0.86)
Items
The construct was measured using 7 points semantic-differentials.
Uninteresting products - interesting products
CDs I don't want - CDs I want
Little value for money - much value for money
Bad buys on products - good buys on products
Source
Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.