Information Systems in the Consumer Industry/Appendix A

Phase space for processes As an example let us try to define the phase space cell for some general and industrial processes, not considering meaningless cell and taking into consideration the initial state of the processes. Process: Ability to perceive and categorie customer needs whatWhoWhereHowHow muchProductDefined Semidefined ContextKnown customers Unknown PotentialShops Shop window Competitors SocietyRational Irrational SocialShort Medium LongSubjectivityTo be analyzedTo be analyzedTo be analyzedTo be analyzedTo be analyzedSocialityTo be analyzedTo be analyzedTo be analyzedTo be analyzedTo be analyzed Ability to understand, rationalize and interpreter customer need WhatWhoWhereHowHow muchProductBetter product New productsAnalyst StylistCompany siteRational analysis Semiquantitative IntuitionMonthsSubjectivityInterior messages Thought Personal messagesBehaviour analystLimited spacesCompanyMonths/yearsSocialityTo be analyzedMarketingCompanyCompanyMonths/years Ability to satisfy customer need WhatWhoWhereHowHow muchProductNicer product Better productProduct dept Industrialization Production LogisticsTechnical area industrial logisticsPLM SCM LogisticsMonthsSubjectivityOperational behaviourSales After sales Customer service Retailsales Logistics Customer service RetailSales CRM RetailMonths/yearsSocialityCustomer Recognition Company recognitionPromoter Brand manager PRCompany Prospects Special groups IndividualsBrand management PRMonths/years Ability to communicate the capability of satisfying customer need WhatWhoWhereHowHow muchProductProduct technical char. Emotional product char.User CompanyAdvertising communicationDierct advertising Indirect adv. Competitor comparisonWeek/monthsSubjectivityContext knowledgeUser CompanyRetail Word-of-mouthService advertising Direct interaction Product/service relationYearsSocialityGroup belonging Group recognitionUser CompanyMedia Retail PrSocial advertising Fashion shows Etc.Months/years