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Start a Small Business Online
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Start a Small Business Online
Author: Stephen Nzurum
Edition: Second Edition (Wikibooks Edition)
Subject: Entrepreneurship • Online Business • Digital Marketing
Language: English
License: Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
Start a Small Business Online is a practical guide that introduces readers to the principles of building an online business. It explains how to identify business opportunities, develop digital skills, market products and services, and create sustainable sources of income using the Internet.
This Wikibook is an expanded educational edition based on the original work by Stephen Nzurum.
The book explains how to identify business opportunities, create an online presence, attract customers, and generate income through digital products, services, and e-commerce.
This book is intended for:
Students
Entrepreneurs
Freelancers
Professionals
Small business owners
Anyone interested in online business
Learning Objectives
After completing this book, readers should be able to:
Understand different online business models.
Select a profitable niche.
Build a professional online presence.
Create effective marketing strategies.
Develop multiple income streams.
Grow and maintain an online business.
Table of Contents
Introduction
How to Use This Book
Chapter 1 – Getting Started
Chapter 2 – Planning an Online Business
Chapter 3 – Choosing a Business Model
Chapter 4 – Building Your Online Presence
Chapter 5 – Content Marketing
Chapter 6 – Blogging
Chapter 7 – Affiliate Marketing
Chapter 8 – E-commerce
Chapter 9 – Creating Online Courses
Chapter 10 – Scaling Your Business
Resources
About the Author
Glossary