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Business Strategy/Failure of Strategy
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Business Strategy Business StrategyThe Art, Science, and Craft of Decision-Making Failure of Strategies ../The Psychology of Business Management/ ../Limitations of Business Management/
Reasons why strategic plans fail
There are many reasons why strategic plans fail, especially:
Failure to understand the customer
Why do they buy
Is there a real need for the product
inadequate or incorrect marketing research
customer looking for more advanced technology,user safety, aesthetic appearance
Inability to predict competitive|environmental reaction
What will competitors do
Does your product fulfill the aspirational needs of customer
company structure and style not lending to find out the possible reactions; its style has always been 'knee-jerk' reactions.
Fighting brand management|brands
product has crossed its half-life period; no further research done to revamp/add more attributes
Company has not taken a full view of the market demand; supplies reaching only a few pockets.
Price wars
an attitude of complacence or a fear of market expecting a permanent crash in prices due to price war
Will government intervene
Whether any USP is envisaged vis-a-vis the existing models
Over-estimation of resource competence
Can the staff, equipment, and processes handle the new strategy
Failure to develop new employee and management skills
Does the organization know how to fit in new resources with old team
Failure to coordinate
Reporting and control relationships not adequate;company is bogged down by silos, internal politics
Organizational structure not flexible enough
Keeping the teams in darkness about their roles in the overall progress of the project
Teams not given the big picture
Failure to obtain senior management commitment
Failure to get management involved right from the start
Failure to obtain sufficient company resources to accomplish task
Failure give adequate briefing to senior management
Failure to be transparent with senior management team
Failure to obtain employee commitment
New strategy not well explained to employees
No incentives given to workers to embrace the new strategy
Failure to train the junior level operatives for the new project
Failure to involve employees before the start of project
Failure of senior planners to understand the nitty gritties at the operational level
Under-estimation of time requirements
No critical path analysis done
Senior and middle level managers not adequately exposed or trained to handle nitty gritties in execution
Failure to follow the plan
No follow through after initial planning
No tracking of progress against plan
No consequences for above
No proper training to give feed back at the critical junctures
Failure to manage change
Inadequate understanding of the internal resistance to change
Lack of vision on the relationships between processes, technology and organization
Poor communications
Insufficient information sharing among stakeholders
Exclusion of stakeholders and delegates
Business Strategy Business StrategyThe Art, Science, and Craft of Decision-Making Failure of Strategies ../The Psychology of Business Management/ ../Limitations of Business Management/