Sport Innovation/Jessica Watson/Background

Jessica Watson: The Youngest Person to Solo Circumnavigate the Globe Background Project Specification The objectives set by Jessica Watson and her team defined the project specification. These key targets included: • Journey solo, unassisted and non-stop • Depart and return from the same port • Cross all lines of longitude • Cross the equator entering the Northern Hemisphere at least once, and • Round the Southern landmarks of South America and South Africa • Cover an orthodromic distance of at least 21,600nmi (40,000km) Stakeholders Jessica Watson, Family & Friends General Public Management & Public Relations Team 5 Oceans Media, headed by Public Relations Manager Andrew Fraser, was responsible for all management aspects of the Jessica Watson journey; website, sponsorship, marketing communications and associated events. More recently, they have presented Watson’s challenge through successful documentaries (“210 Days” and “Another Challenge”), a book release (“True Spirit”) and in early stages of production, a film adaptation called “True Spirit” (McNamara & Nable, 2012). Sponsors & Suppliers Major Sponsors: • Ella Baché • Tourism Queensland • Infiniti • Macquarie Life Active • Mobile Travel Agents Voyage Sponsors: Watson had 40 Voyage Sponsors, namely OneHD and Panasonic which covered her endeavour and supplied electronics such as ToughBooks and video cameras which she used to communicate with; regularly updating online blogs, streaming live calls with media, family and support team, and captured video content of the voyage (Jessica Watson, 2013). Project Scope Project Lifecycle, Phases & Tasks Evaluation of Project Outcomes References