Start a Small Business Online/Glossary

← Previous | Contents Glossary Term Definition Affiliate Marketing A marketing model where a person earns a commission for referring customers to another company's products or services. Analytics Information collected to measure the performance of a website or business. Branding The identity and reputation of a business. Content Marketing Creating useful information to attract and retain customers. Conversion Rate The percentage of visitors who complete a desired action. Domain Name The Internet address of a website. E-commerce Buying and selling products or services online. KPI Key Performance Indicator used to measure business performance. Niche A specialised market segment. SEO Search Engine Optimisation; improving visibility in search engines. Target Audience The specific group of people a business wants to serve. Website Traffic The number of visitors to a website. Previous: Resources Next: Index Category:Glossary