Handbook of Management Scales/Social inequality

Social inequality (CR = 0.76) Description Hofstede's five cultural factors are reconceptualized as ten personal cultural orientations: independence, interdependence, power, social inequality, masculinity, gender equality, risk aversion, ambiguity intolerance, tradition, and prudence. A new 40-item scale is developed to measure these personal cultural orientations. Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of the new scale. Definition Social inequality represents the degree of inequality among people in a society which the individual accepts as normal. Items A person’s social status reflects his or her place in the society. (0.78) It is important for everyone to know their rightful place in the society. (0.75) It is difficult to interact with people from different social status than mine. (0.73) Unequal treatment for different people is an acceptable way of life for me. (0.69) Source Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806