411 REFERENCE · Wikibooks
History of Apple Inc./2000s resurgence
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
Why?
Internals organization?
Engineering
Marketing
Arrogance
Disruptive technologies
Technical incompetence, the wasted years
Poor pricing?
Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.
2007
The name change from Apple Computer, Inc. to Apple Inc.