411 REFERENCE · Wikibooks
Computers & Society/World Wide Web/Network
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
The Network is the Message
This is the title for the „Opening“ of the book „The Internet Galaxy“ by Manuel Castells in 2001.
It is a deliberate play on words: a pun. The first resolution is „The Medium is the Message“. This is the famous slogan of Marshall McLuhan.
Even the slogan is subject to ambiguity. An alternative reading is „The Medium is the Massage“.
The second linking from „The Internet Galaxy“ is to McLuhan's famous work „The Gutenberg Galaxy“.