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Competitive Intelligence/CI structure
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
Key components for a successful CI operation are:
The Right Skills - people with conceptual and strategic thinking, good rapport with the top mgm’t. Analytics expertise, Good communication skills and cross linking within the enterprise.
Best Practice examples:
Competitor shadow teams
Central CI department
Central co-ordination of the CI effort with distributed nodes
There are four stages of development of a CI capability /structure, it runs from stick fetching to world class.
- Stick fetching: When everything is reactive