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'47 (brand)
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American clothing brand
'47 Twins Enterprises, '47 Brand 150px Subsidiary Boston, Massachusetts, U.S. (1947) Henry and Arthur D'Angelo New Era Cap Company Dominic Farrell (president) Westwood, Massachusetts Apparel Sports licensing, headwear, apparel www.47brand.com
'47 is an American lifestyle brand that brings together sports, fashion, and cultural influences.June 7, 2024 New Era Cap to acquire '47 in lifestyle brand tie-up, sources say https://www.reuters.com/markets/deals/new-era-cap-acquire-47-lifestyle-brand-tie-up-sources-say-2024-06-06/ Reuters It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New Era Cap Company since August 2024.
Founders
Company founders Arthur and Henry D'Angelo, were born in Orsogna, Italy in 1926 and arrived in the United States in 1938 at age 12 and soon began selling various items, including baseball pennants for two cents, and sold them near Fenway Park where the Boston Red Sox play. In 1947, the brothers acquired a street cart to increase their sales—that was the beginning of what became '47. The name '47 honors the heritage of the founding of the business.The '47 Story http://www.47brand.com/pages/story '47 January 20, 2016
Fueled by their entrepreneurial spirit and love of baseball, the D'Angelos became the founding fathers of the sports licensed industry of today.2018-11-10 Learfield Licensing Partners Teams with 47', Operation Hat Trick to Promote Military and Veterans Through Collegiate Market https://www.learfield.com/2018/11/learfield-licensing-partners-teams-47-operation-hat-trick-promote-military-veterans-collegiate-market/ 2024-11-17 Learfield en-US Arthur and Henry were well-known to the Red Sox, including players Ted Williams and Carl Yastrzemski. When Williams joked that the brothers were profiting on his fame by selling gear with the team's name and logo, Arthur reportedly replied with a laugh, "We're making you famous!"Hagerty James R. Arthur D'Angelo, the 'Mayor of Fenway Park,' Dies at 97 https://www.wsj.com/sports/baseball/arthur-dangelo-fenway-park-dies-at-97-89ede03c 2024-06-05 The Wall Street Journal en-US
In 1977, Arthur's oldest son, Robert, joined the business. Over the next nine years, Arthur's three other sons—Mark, David, and Steven—joined as well. Henry D'Angelo died from cancer in 1987.https://www.bostonglobe.com/business/2013/10/29/memories-red-sox-sports-memorabilia-merchandiser/ULDWbAIy6GNQ1Fx4NSd8vK/story.html Yawkey Way Store hitches its fate to Red Sox Callum Borchers The Boston Globe 30 October 2013 December 14, 2015
On September 21, 2013, the Red Sox and then-mayor Thomas Menino honored Arthur D'Angelo by naming a street near Fenway Park after him: Arthur's Way. After the street dedication, the D'Angelo family and the Red Sox presented a check for $1,422,547 from '47 to Mayor Menino for The One Fund, which assists victims and family members affected by the 2013 Boston Marathon bombing. The Red Sox and '47 Brand partnered to create B Strong baseball caps and t-shirts, with proceeds benefiting The One Fund.2013-09-21 Red Sox celebrate street dedication of https://www.mlb.com/news/red-sox-celebrate-street-dedication-of-arthurs-way/c-61324838 2024-06-05 MLB.com en
Arthur D'Angelo died on February 29, 2024. The Boston Globe called him the "all-star" of Fenway Park souvenirs and apparel.Marquard Bryan Arthur D'Angelo, the all-star of Fenway souvenirs and apparel, dies at 97 - The Boston Globe https://www.bostonglobe.com/2024/03/02/metro/arthur-dangelo-all-star-fenway-souvenirs-apparel-dies-97/ 2024-06-05 BostonGlobe.com en-US
History
August 2024
thumb|right|upright=1.2|Red Sox Team Store in 2012
In 1965, the D'Angelo brothers purchased a 2000 sqft sqm on retail space on Yawkey Way to sell Red Sox souvenirs. The company now owns and operates the Red Sox Team Store at 19 Jersey Street across from Fenway Park.https://www.19jerseystreet.com/ 19 Jersey Street - The Souvenir Store Across from Fenway Park 19JerseyStreet.com 12 November 2021 Yawkey Way Store hitches its fate to Red Sox - The Boston Globe https://www.bostonglobe.com/business/2013/10/29/memories-red-sox-sports-memorabilia-merchandiser/ULDWbAIy6GNQ1Fx4NSd8vK/story.html 2025-01-05 BostonGlobe en-US On game days, the store is open to ticketed patrons two hours before game time, throughout the game, and 30 minutes after the end of the game. The store operates daily.http://www.boston.com/sports/articles/2006/08/03/hats_off_to_him/?page=full https://web.archive.org/web/20160305022910/http://www.boston.com/sports/articles/2006/08/03/hats_off_to_him/?page=full dead March 5, 2016 Hats off to him — D'Angelo wears his success in the souvenir business well Stan Grossfeld The Boston Globe August 3, 2006 December 14, 2015 The company headquarters is located in Westwood, Massachusetts. In addition, they have a 200000 sqft sqm on warehouse in Brockton, Massachusetts.
Their business, originally called Twins Enterprise, changed its name in 2010 to '47 Brand. In 2015, they dropped "Brand" from the name, although the company is still occasionally referred to by its former names in various publications.http://www.uni-watch.com/2012/09/27/an-interview-with-47-brand-creative-director-craig-rodia/ Uni-Watch Profiles: Craig Rodia Paul Lukas Uni-Watch.com September 27, 2012 December 30, 2015 September 30, 2012 https://web.archive.org/web/20120930022208/http://www.uni-watch.com/2012/09/27/an-interview-with-47-brand-creative-director-craig-rodia/ dead https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=4563576 Company Overview of '47 Brand Inc. Bloomberg Business December 30, 2015 In 2011, '47 opened its first brick and mortar store on Newbury Street in Boston. That store closed in 2020.
In 2012, '47 expanded into football fanwear with a line of official National Football League (NFL) headwear. Twins Enterprise launches National Football League clothing line under its '47 Brand name https://www.boston.com/uncategorized/noprimarytagmatch/2012/09/07/twins-enterprise-launches-national-football-league-clothing-line-under-its-47-brand-name/ 2024-06-05 www.boston.com en-US In 2018, '47 partnered with Carhartt, a workwear brand, to create NFL headwear.Carhartt and '47 Announce New NFL Line License Global https://www.licenseglobal.com/sports/carhartt-and-47-announce-new-nfl-line 2024-06-05 www.licenseglobal.com en
In 2014, '47 became an official licensed on-field partner for four teams in the Cape Cod Baseball League.'47 Brand Partners with Cape Cod Baseball League http://www.businesswire.com/news/home/20140807005175/en/%25E2%2580%259947-Brand-Partners-Cape-Cod-Baseball-League August 7, 2014 Business Wire January 20, 2016 In 2015, '47 expanded their portfolio with a United States Soccer Federation (USSF) and Major League Soccer (MLS) partnership deal.http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2015/01/20/47-brand.aspx MLS, USSF To Announce New Licensing Deal With '47 Brand Ian Thomas Sports Business Daily January 20, 2015 December 14, 2015 Also in 2015, the company acquired the rights to produce caps for Major League Baseball (MLB) on-field postseason celebrations and secured a license to create merchandise for Major League Baseball International (MLBI).https://www.forbes.com/sites/maurybrown/2015/04/03/mlb-properties-extends-agreements-with-new-era-nike-and-47-brand-till-2019/ MLB Properties Extends Agreements with New Era, Nike and 47 Brand till 2019 Maury Brown Forbes April 3, 2015 December 14, 2015http://www.bostonherald.com/business/business_markets/2015/12/westwood_co_47_signs_licensing_deal_with_mlb Westwood co. '47 signs licensing deal with MLB Donna Goodison Boston Herald December 2, 2015
Further expansion across major sports included a partnership with Liverpool Football Club (Liverpool FC), in October 2015.UK FashionNetwork com 2015-10-12 '47 extends Liverpool FC relationship https://uk.fashionnetwork.com/news/-47-extends-liverpool-fc-relationship,581684.html 2025-05-02 FashionNetwork.com en-UK At the time, Steven D'Angelo of '47 called the move "a natural next step for the brand, which has traditionally focused on U.S. sports leagues until now."
In 2016, the Georgia Bulldogs joined '47 in an exclusive headwear deal, and the same year, Cal State signed their own exclusive headwear deal. In 2020, '47 added the Ohio State Buckeyes to its licensing roster.2011-08-02 47 Ohio State Players On Active NFL Rosters https://www.10tv.com/article/news/47-ohio-state-players-active-nfl-rosters/530-ced3b33c-b817-4ac6-b3d9-97943dec7f3c 2025-05-02 10tv.com en-US
In 2017, '47 expanded its licensing arrangement with the National Basketball Association (NBA), with an agreement that covered then-current NBA team logos on adult apparel and men's, women's and youth headwear. The agreement also allowed '47 to create products for the NBA's key events in the season, including NBA All-Star, NBA Playoffs and NBA Finals.WW FashionNetwork com 2017-10-26 '47 Brand expands NBA licensing agreement https://ww.fashionnetwork.com/news/-47-brand-expands-nba-licensing-agreement,884513.html 2025-05-02 FashionNetwork.com en-WW
Dominic Farrell joined '47 in 2021 as chief operating officer, a position he held for two years, before becoming president in 2023. He became the first non-family member to lead '47 in the company's history.Meet the first president of sports brand '47 not named D'Angelo https://www.bizjournals.com/boston/news/2024/11/22/dominic-farrell-47-new-era.html 2025-05-02 www.bizjournals.com
On June 23, 2023, '47 opened a pop-up store at 19 Air Street in London, coinciding with the June 2023 MLB London Series. John Gough, general manager of international for '47, called the pop-up "a bespoke store inspired by our rich American heritage."Bottomley Tom 2023-06-20 '47 to open pop-up store in Soho as Major League Baseball comes to London https://www.theindustry.fashion/47-to-open-pop-up-store-in-soho-as-major-league-baseball-comes-to-london/ 2024-06-05 TheIndustry.fashion en-GB
In 2023, '47 added a partnership with NASCAR, the top U.S. motorsport. The agreement included offering a premium suite of products to the NASCAR fanbase. Farrell, president of '47, called the agreement a "perfect match" between the '47 heritage of creating best-in-class headwear and apparel and "the high expectations of the NASCAR fan."emailing a harrington@newsweek com You can find him on X. @AlexOnRacing Writers Page Alex Harrington Sports Contributing Writer Newsweek Is A. Trust Project Member 2025-01-21 Ricky Stenhouse Jr. Confirms NASCAR Sponsorship With Famous Drinks Brand https://www.newsweek.com/sports/racing/ricky-stenhouse-jr-confirms-nascar-sponsorship-famous-drinks-brand-2018666 2025-05-02 Newsweek en
In early June 2024, the president of '47 announced that they would be bought by New Era Cap Company.June 7, 2024 New Era Cap to acquire '47 in lifestyle brand tie-up, sources say https://www.reuters.com/markets/deals/new-era-cap-acquire-47-lifestyle-brand-tie-up-sources-say-2024-06-06/ Reuters In early August 2024, New Era completed the acquisition.Singsit Jangoulun 2024-08-09 New Era closes acquisition of sports lifestyle brand '47 https://www.retail-insight-network.com/news/new-era-47-acquisition/ 2024-08-10 Retail Insight Network en-US
References
External links
47brand.com
19jerseystreet.com
Category:American companies established in 1947
Category:1947 establishments in Massachusetts
Category:Clothing brands of the United States
Category:Companies based in Norfolk County, Massachusetts
Category:Sportswear brands
Category:Westwood, Massachusetts
Category:New Era Cap Company
Category:2024 mergers and acquisitions