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1-54
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Contemporary African art fair
the French Canadian film 1:54 (film)
June 2016
June 2016
1:54 is an annual contemporary African art fair held in London, England, during the October Frieze Week since 2013. It was organized to improve the representation of contemporary African art in worldwide exhibitions, and is the foremost art fair dedicated to contemporary African art in the primary art market. By 2016, the show had become three times the size of the original exhibition, with 130 artists represented. A spin-off, pop-up show, 1:54 NY, has been held annually in New York City during the May Frieze New York since 2015. A third location, in Marrakech, began in 2018. Critics have described 1:54 as a highlight of the Frieze event, and wrote that the show's publicity for contemporary African art outweighs the issues of lumping disparate geographic traditions together. The fair's representation from African galleries has improved as the international market for African art expands.
History
1:54 is a contemporary African art fair held annually in London, beginning in 2013.Okay Africa: returns As of 2015, 1:54 is the only art fair dedicated to contemporary African art in the primary art market.Artsy: rise Its name refers to the 54 countries that compose the African continent,Okay Africa: returns expressed as a ratio ("one continent: 54 countries").Artnet: tough questions Moroccan curator Touria El Glaoui, daughter of the artist Hassan El Glaoui, organized the fair to improve the representation of contemporary African art in worldwide art exhibitions.Okay Africa: returns FT: economic revival Representation of non-Western countries in the contemporary art world has lagged behind that of other countries.FT: economic revival Blouin: NY 15 Representation of African countries, in particular, improved alongside the continent's economic growth.FT: economic revival El Glaoui said that the continent did not have a single art scene, and that there was great diversity between African nations. Accordingly, as in the fair's title, 1:54 tries to preserve rather than homogenize the differences between each country's histories and cultures.Blouin: interview 2015 In starting the fair, its founder was supported and advised by the British Council, the Francophonie, and partners ArtReview, Beaux Art magazine, and Art.sy. For each edition, the 1:54 organizers ask themselves "what is necessary, what can be achieved, how [to] do something different".Blouin: interview 2015 The fair's organizers choose exhibitors based on proposal submissions and the firms' reputation and plans. Travel visa issues have also affected whether invitees ultimately attend.Blouin: interview 2015
thumb|Somerset House, where the London 1:54 fair is held
The fair debuted in October 2013 during Frieze Week, where about 6,000 people visited the fair held in Somerset House, London.FT: economic revival Okay Africa: returns David Adjaye's company designed the fair's architectural features.Blouin: interview 2015 By the next year, held at the same time and venue,ARTnews: pop-up the event had doubled in size,Okay Africa: returns with 10,000 visitors and a greater variety of curators from outside African-specific specialties.FT: economic revival More than 100 African artists exhibited in 27 galleries, including photographers J. D. 'Okhai Ojeikere, Malick Sidibé, Paul Sika, pop artist Hassan Hajjaj, sound artist Emeka Ogboh, and performance artist Athi-Patra Ruga.Okay Africa: returns Mid-20th century photography was in particular prominence.Art Review: 2013 The fair featured a series of lectures and panels, including a set curated by Koyo Kouoh of the Senegalese Raw Material Company,Okay Africa: returns film screenings, and curator discussions on the future of African art.ARTnews: pop-up The 2014 event's primary sponsor was the Sindika Dokolo Foundation.Blouin: interview 2015
After two years in London, 1:54 held a pop-up show, 1:54 NY, at the Red Hook art venue Pioneer Works during the May 2015 Frieze New York. Kouoh returned to lead a forumARTnews: pop-up on present and future ideas of African diasporic identities and practices,Blouin: interview 2015 and RA Projects, who had previously worked with 1:54, returned to design the New York exhibit.ARTnews: pop-up The show used a standard gallery layout as the open, industrial space was divided into white-walled booths.Hyperallergic: NY 2015 Sixteen international galleries participatedmost were from American and European countries, apart from five South African galleries and one each from Côte d'Ivoire, Morocco, and Nigeria.Artnet: tough questions Exhibited artists were from African nations and the African diaspora, living in other Western countries.Blouin: interview 2015 They included William Kentridge, Malick Sidibé, Seydou Keïta, Peter Clarke, Lavar Munroe, Billie Zangewa, and Omar Victor Diop.Hyperallergic: NY 2015 Particularly due to the New York event's smaller size, 1:54's founder said that they tried to show the most exciting artists and exhibitors rather than show a survey of the 54 countries. The expansion into New York was a "natural progression" for the fair, based on their existing institutional relationships. It also expanded the fair's scope into American and African-American art professionals, and the American art marketBlouin: interview 2015the show's foremost focus was bringing new artists to New York patronage.Hyperallergic: NY 2015 The event was planned in six months.Hyperallergic: NY 2015 1:54 held a second New York show in 2016 with 17 galleries, including five based in Africa,Artsy: crucial and a partnership with the Dakar Biennale.Blouin: interview 2016 Dartmouth's Hood Museum of Art purchased Eric Van Hove's Testosterone installation.AiA: newest Compared to the London event, 1:54 NY is smaller and designed to be more intimate, with an active community and different audience, although the two shows are not significantly different.Blouin: interview 2016
In its third year in London, the 2015 show had 15,000 visitors.FT: emerging markets The fourth London show in October 2016 was three times the size of the original exhibition, and had expanded from a wing of Somerset House to the rest of the building and its courtyard, where Zak Ové installed a site-specific workArtnet: Stage It Deserves that was purchased for a sculpture park in Berkshire.FT: Art Market 2016
The 2016 fair featured 130 artists, including the fair's first artists representing Egypt, Ethiopia, and Ghana.Artnet: Stage It Deserves Koyo Kouoh's forum series returned to the event as well.ARTnews: 2016 Of the 40 exhibitors from 18 countries,ARTnews: 2016 40 per cent were from AfricaArtnet: Stage It Deserves and 17 galleries debuted at the show.CNN: next The fair's founder viewed these expansions as a sign of progress for the African art market.Il Sole: Touria
1:54 expanded into Marrakech in February 2018, its third location. Held at luxury hotel La Mamounia, the fair coincided with the 7th Marrakech Biennale.Muñoz-Alonso Lorena Nazif Perwana Cascone Sarah 1:54 Art Fair to Launch First Marrakech Edition in 2018 Artnet News 2017-03-02 https://news.artnet.com/market/154-art-fair-marrakech-edition-2018-875672 mdy-all While 1-54 skipped its 2020 New York exhibition due to the COVID-19 pandemic,Cassell the London show exhibited in both 2020 and 2021.Abrams Amah-Rose 'Are There Any Left?': A Sales Frenzy at London's 1-54 Fair Reflects the Heated Demand for African Contemporary Art Artnet News 2021-10-14 https://news.artnet.com/market/1-54-london-fair-report-2021-2020622 en-US 2021-11-14 mdy-all The New York show returned in May 2021.Cassell Dessane Lopez 1-54 New York Returns with an Emphasis on Textiles Hyperallergic 2021-05-11 http://hyperallergic.com/645127/1-54-new-york-2021/ en-US 2021-11-14 mdy-all When 1-54's 2021 Marrakech fair was postponed due to the COVID-19 pandemic, a pop-up show in Paris, France, was organized in its place, in 18 of Christie's galleries. Paris and online access were more accessible to galleries and collectors than the more remote Marrakech.Shaw Anny 1-54 Contemporary African art fair pops up at Christie's in Paris as Marrakech edition is postponed The Art Newspaper 2020-12-17 https://www.theartnewspaper.com/2020/12/17/1-54-contemporary-african-art-fair-pops-up-at-christies-in-paris-as-marrakech-edition-is-postponed 2021-11-14 mdy-all Sansom Anna Pandemic Be Damned, 1-54 Has Kicked Off the 2021 Art Fair Calendar in Paris (Despite Travel Restrictions and a 6 PM Curfew) Artnet News 2021-01-22 https://news.artnet.com/art-world/1-54-paris-christies-1938902 en-US 2021-11-14 mdy-all
Reception
Okay Africa wrote that by its second year, the fair had become Europe's foremost contemporary African art fair,Okay Africa: returns and Naomi Rea of Artnet News called it a necessary visit during the London Frieze Art Fair.Artnet: Stage It Deserves In New York, Ben Davis of Artnet wrote that 1:54 NY was a highlight of the city's art fair week.Artnet: tough questions Critics had typically questioned whether art fairs with narrow geographic scope, such as 1:54, highlight or ostracize minority artists.AiA: newest A gallery owner from Seattle saw the fair as a route for further integration into larger markets.AiA: newest Artnet Davis expressed distaste at the art fair trend of lumping artists by their geographic region and generalizing trends based on its parts, but nonetheless considered important 1:54's representation of Africa.Artnet: tough questions
Critics initially noted the fair's lack of African gallery representation,Artnet: tough questions Artsy: crucial but cited justification including the African art scene's nascent stateArtnet: tough questions and the continent's history of political instability, which affects both overseas trade and gallery security.Artsy: crucial At the 2015 New York show, reviewers noted elements including the predominantly white gallery exhibition staffHyperallergic: NY 2015 and the marquee display of a popular artist at a fair for marginal artists.Blouin: NY 15
References
Miller Leigh Anne Making the Rounds at 1:54, NYCs Newest Art Fair, with Trevor Schoonmaker - Previews Art in America 2015-05-15 http://www.artinamericamagazine.com/news-features/previews/making-the-rounds-at-154-nycrsquos-newest-art-fair-with-trevor-schoonmaker/ 2017-01-02 https://web.archive.org/web/20170206113151/http://www.artinamericamagazine.com/news-features/previews/making-the-rounds-at-154-nycrsquos-newest-art-fair-with-trevor-schoonmaker/ February 6, 2017 dead mdy-all
Rea Naomi 1:54 African Art Fair Finally Gets the Stage it Deserves Artnet News 2016-10-08 https://news.artnet.com/market/154-african-art-stage-it-deserves-691757 2017-01-02 https://web.archive.org/web/20170216023257/https://news.artnet.com/market/154-african-art-stage-it-deserves-691757 2017-02-16 live mdy-all
https://news.artnet.com/art-world/154-contemporary-african-art-fair-299080 May 28, 2016 1:54 Contemporary African Art Fair Is Full of Good Art and Tough Questions Davis Ben May 16, 2015 Artnet News https://web.archive.org/web/20160408073938/https://news.artnet.com/art-world/154-contemporary-african-art-fair-299080 April 8, 2016 live mdy
Scher Robin 1:54 Contemporary African Art Fair in London Announces Exhibitor List ARTnews 2016-06-28 http://www.artnews.com/2016/06/28/154-contemporary-african-art-fair-in-london-announces-exhibitor-list/ 2017-01-02 https://web.archive.org/web/20160629164342/http://www.artnews.com/2016/06/28/154-contemporary-african-art-fair-in-london-announces-exhibitor-list/ 2016-06-29 live mdy-all
http://www.artnews.com/2015/01/06/154-contemporary-african-art-fair-announces-new-york-pop-up/ May 28, 2016 1:54 Contemporary African Art Fair Announces New York Pop-Up Greenberger Alex January 6, 2015 ARTnews https://web.archive.org/web/20160413014821/http://www.artnews.com/2015/01/06/154-contemporary-african-art-fair-announces-new-york-pop-up/ April 13, 2016 live mdy
https://artreview.com/reviews/fair_report_154/ January 28, 2017 Fair report: 1.54 Contemporary African Art Fair ArtReview October 16, 2013 Art Review https://web.archive.org/web/20141223020930/http://artreview.com/reviews/fair_report_154/ December 23, 2014 live mdy-all
https://www.artsy.net/article/artsy-editorial-1-54-is-providing-a-crucial-platform-for-contemporary-african-art May 28, 2016 1:54 Is Providing a Crucial Platform for Contemporary African Art Thackara Tess May 6, 2016 Artsy https://web.archive.org/web/20161222045227/https://www.artsy.net/article/artsy-editorial-1-54-is-providing-a-crucial-platform-for-contemporary-african-art December 22, 2016 live mdy
https://www.artsy.net/article/artsy-editorial-understanding-contemporary-african-art-s-hard-won-rise-to-the-art-world-main-stage Understanding Contemporary African Art's Hard-won Rise to the Art World Main Stage Artsy Editorial July 21, 2015 Artsy July 22, 2015 https://web.archive.org/web/20150725152959/https://www.artsy.net/article/artsy-editorial-understanding-contemporary-african-art-s-hard-won-rise-to-the-art-world-main-stage July 25, 2015 live mdy
Khare-Ghose Archana Interview: Touria El Glaoui, Founder, 1:54, Contemporary African Art Fair Artinfo 2015-05-14 http://www.blouinartinfo.com/news/story/1158037/interview-touria-el-glaoui-founder-154-contemporary-african 2017-01-02 https://web.archive.org/web/20160831214051/http://www.blouinartinfo.com/news/story/1158037/interview-touria-el-glaoui-founder-154-contemporary-african 2016-08-31 live mdy-all
Khare-Ghose Archana Q&A: Touria El Glaoui/ Founding Director, 1:54 Contemporary African Art Fair Artinfo 2016-05-02 http://in.blouinartinfo.com/news/story/1392321/qa-touria-el-glaoui-founding-director-154-contemporary 2017-01-28 https://web.archive.org/web/20160512045347/http://in.blouinartinfo.com/news/story/1392321/qa-touria-el-glaoui-founding-director-154-contemporary May 12, 2016 dead mdy-all
Heddaya Mostafa 1:54 Contemporary Art Fairs Worthy Frieze Week Debut Artinfo 2015-05-15 http://www.blouinartinfo.com/news/story/1158985/new-kid-on-the-block-154-contemporary-art-fairs-worthy-frieze 2017-01-02 https://web.archive.org/web/20170512113954/http://www.blouinartinfo.com/news/story/1158985/new-kid-on-the-block-154-contemporary-art-fairs-worthy-frieze 2017-05-12 live mdy-all
Gbadamosi Nosmot Your next art purchase will come from Africa CNN 2016-10-14 http://www.cnn.com/2016/10/07/arts/african-contemporary-art-fair/index.html 2017-01-02 https://web.archive.org/web/20170101054935/http://www.cnn.com/2016/10/07/arts/african-contemporary-art-fair/index.html 2017-01-01 live mdy-all
Gerlis Melanie October 7, 2016 The Art Market: London hosts Frieze and 1:54 African art fair Financial Times https://www.ft.com/content/9f08e606-8ba7-11e6-8cb7-e7ada1d123b1 2017-01-02 mdy-all
Jaggi Maya Maya Jaggi Africa's economic revival boosts art prices Financial Times 2015-03-27 https://www.ft.com/content/16d6f366-ceef-11e4-b761-00144feab7de 2017-01-02 https://web.archive.org/web/20170106011757/https://www.ft.com/content/16d6f366-ceef-11e4-b761-00144feab7de 2017-01-06 live mdy-all
Jaggi Maya Emerging markets offer original cultural voices Financial Times 2016-01-15 https://www.ft.com/content/cd5461fa-b490-11e5-b147-e5e5bba42e51 2017-01-02 https://web.archive.org/web/20170103165426/https://www.ft.com/content/cd5461fa-b490-11e5-b147-e5e5bba42e51 2017-01-03 live mdy-all
Steinhauer Jillian A Contemporary African Art Fair Arrives in New York Hyperallergic 2015-05-14 http://hyperallergic.com/206996/a-contemporary-african-art-fair-arrives-in-new-york/ 2017-01-02 https://web.archive.org/web/20160712152044/http://hyperallergic.com/206996/a-contemporary-african-art-fair-arrives-in-new-york/ 2016-07-12 live mdy-all
Simoncelli Silvia La fiera che ha sdoganato l'arte africana a Londra e New York. Touria El Glaoui, figlia d'arte e direttrice di 1:54, parla dei progetti futuri it Il Sole 24 Ore 2016-08-08 http://www.ilsole24ore.com/art/arteconomy/2016-08-08/la-fiera-che-ha-sdoganato-arte-africana-londra-e-new-yorktouria-el-glaoui-figlia-d-arte-e-direttrice-154-parla-progetti-futuri-164809.shtml?uuid=AbQZbc1N 2017-01-02 mdy-all
http://www.okayafrica.com/culture-2/art/154-contemporary-african-art-fair-london May 28, 2016 1:54 Contemporary African Art Fair Returns To London With 27 Galleries & 100+ Artists Klein Alyssa September 30, 2014 Okay Africa https://web.archive.org/web/20160304193053/http://www.okayafrica.com/culture-2/art/154-contemporary-african-art-fair-london/ March 4, 2016 dead mdy-all
Further reading
Alleyne Allyssia Africa makes a scene: Best contemporary art fairs of 2020 Al Jazeera 2019-12-27 https://www.aljazeera.com/news/2019/12/africa-scene-contemporary-art-fairs-2020-191219131711242.html 2019-12-29 mdy-all
Eastham Ben At 1:54, African Artists Grapple with Our Globalizing World Artsy 2015-10-16 https://www.artsy.net/article/artsy-editorial-at-1-54-contemporary-african-artists-grapple-with 2017-11-12 mdy-all
Kaplan Isaac 1:54 Sees Market for Contemporary African Art Pushed beyond a 'Trend' Artsy 2017-05-05 https://www.artsy.net/article/artsy-editorial-1-54-sees-market-contemporary-african-art-pushed-trend 2017-11-12 mdy-all
The Art Genome Project 5 Trends at 1:54 Contemporary African Art Fair Artsy 2015-05-15 https://www.artsy.net/article/the-art-genome-project-5-trends-at-1-54-contemporary-african-art-fair-2015 2017-11-12 mdy-all
External links
Africa Visual arts
Category:2013 establishments in England
Category:2013 in London
Category:2015 in New York City
Category:African contemporary art
Category:Art exhibitions in London
Category:Art exhibitions in the United States
Category:Art fairs
Category:Contemporary art exhibitions
Category:Contemporary art fairs