10 Minutes (Inna song)

January 2023 10 Minutes 10 Minutes (Inna song - cover art).png Shot of Inna playing cards. One of the various cover artworks used to commercialize "10 Minutes" worldwide. single Inna feat. Play & Win Hot 25 January 2010 Synth-pop electropop 3:19 DIY Ultra Airplay Sebastian Barac Radu Bolfea Marcel Botezan Barac Bolfea Botezan Inna Amazing 2009 Sun Is Up 2010 SeglrsMVQ74 "10 Minutes" "10 Minutes" is a song recorded by Romanian singer Inna for her debut studio album, Hot (2009), featuring Romanian trio Play & Win. It was released as the fifth and final single from the record on 25 January 2010. Written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, "10 Minutes" is a synth-pop and electropop track stylized to fit the style of music consumed in the United States. Its style was also regarded as a departure from her past work by both Inna and one critic. Reviewers praised "10 Minutes" and deemed it one of Inna's highlights in her career. The song was aided by an accompanying music video uploaded on 26 June 2010 onto the singer's YouTube channel. Shot by British director Paul Boyd in London, United Kingdom, it mainly portrays Inna residing at a club with fellow background dancers. For further promotion, Inna also performed "10 Minutes" on several occasions, including at the 2010 Romanian Music Awards and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania in 2011. Commercially, the song was a modest hit, reaching the top 20 in a few countries. Background and composition left 10 Minutes (Sample).ogg "10 Minutes" A 25-second sample of "10 Minutes", a synth-pop and electropop song influenced by music styles consumed in the United States. Ogg "10 Minutes" was written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, and they also received credit as featured artists. It was sent to Romanian radio station Radio 21 on 25 January 2010, as the fourth single from Inna's debut studio album Hot (2009),Hot Inna 2009 Liner notes/ CD booklet Roton Bucharest, Romania where it was played for the first time during the "Muzica Ta" ("Your Music") radio programme hosted by Marian Soci.http://www.radio21.ro/site/stiri/barfe/content/id/9204/INNA_lanseaza_10_MINUTES_in_Muzica_Ta.html Inna lanseaza "10 Minutes" in "Muzica Ta" Inna releases "10 Minutes" during "Muzica Ta" Romanian Radio 21 21 January 2010 3 December 2010 https://web.archive.org/web/20100125143544/http://www.radio21.ro/site/stiri/barfe/content/id/9204/INNA_lanseaza_10_MINUTES_in_Muzica_Ta.html 25 January 2010 It was leaked before its release. Several remixes were eventually released, including one by Play & Win which featured a horn section compared to Yolanda Be Cool and DCUP's "We No Speak Americano" (2010) by MuuMuse writer Bradley Stern. Musically, "10 Minutes" is a synth-pop and electropop track,https://www.thehindu.com/features/friday-review/music/beat-street-inna-hot/article2709283.ece Beat street – Inna – Hot The Hindu 12 December 2011 22 November 2017 Sarkar, Neeti 1 December 2017 https://web.archive.org/web/20171201045337/http://www.thehindu.com/features/friday-review/music/beat-street-inna-hot/article2709283.ece live while acting as a departure from Inna's past work to fit the stye of music consumed in the United States. In an interview with Romanian news television network Realitatea TV, Inna confessed: "It will not resemble any of my [previous] singles, it will be something else, the market is already getting enough of the same [sounds], and ['10 Minutes'] will not be slower, but rhythmed."http://www.ftr.ro/inna-va-cinta-altfel-dupa-ce-invata-engleza-35002.php Inna va cînta "altfel" după ce învaţă engleza Inna will sing in "another" way after she learns the English language Romanian 14 January 2010 Foaia Transilvania 3 December 2017 https://web.archive.org/web/20110407033150/http://www.ftr.ro/inna-va-cinta-altfel-dupa-ce-invata-engleza-35002.php 7 April 2011 Reception "10 Minutes" received generally positive reviews from critics. Neeti Sarkar, writing for The Hindu, praised the dance nature of "10 Minutes", while an editor of Romanian radio station Pro FM listed the song in their list of "16 hits with which Inna made history".http://www.profm.ro/stiri/news/muzica/15-hituri-cu-care-inna-a-facut-istorie-31902 16 hituri cu care Inna a facut istorie 16 hits with which Inna made history 10 June 2017 Romanian Pro FM 30 April 2017 https://web.archive.org/web/20170430233851/http://www.profm.ro/stiri/news/muzica/15-hituri-cu-care-inna-a-facut-istorie-31902 live MuuMuse Stern similarly commended the track, however pointing out Inna's Romanian accent, especially in the line "I'm gonna break even [the] law of [the] gravity to see you in [the] morning". He further compared the song to Cascada's works and to "Stilettos" (2010) by Sirens.https://muumuse.com/2011/01/hot-club-track-of-the-week-inna-10-minutes.html/ Hot Club Track of the Week: Inna – 10 Minutes MuuMuse 22 January 2011 Stern, Bradley 29 May 2020 19 August 2020 https://web.archive.org/web/20200819114859/https://muumuse.com/2011/01/hot-club-track-of-the-week-inna-10-minutes.html/ live Commercially, the single failed to achieve the success of its predecessors. On the native Nielsen Music Control chart, it peaked at number 11 in May 2010, acting as her first entry to not reach the top 10. It earned 6,266 airplay spins on Romanian radio stations in 2010, being the 42nd most-broadcast song of the year. On France's SNEP chart, "10 Minutes" entered at number eight as the highest new entry in December 2010, while simultaneously "Déjà Vu" (2009), "Amazing" (2009) and "Hot" (2008) were ranked at positions 21, 42 and 77, respectively. The song fell to number 11 the next week, while reaching its peak position again in January 2011. "10 Minutes" further reached the top 10 in Czech Republic, on the dance chart of Hungary, and on ZPAV's Polish Airplay New component chart in Poland. Music video and promotion An official music video for "10 Minutes" was uploaded onto Inna's official YouTube channel on 26 June,https://www.youtube.com/watch?v=qpaem3mOhpY&index=11&list=PLC2771C7AFAE8E60A Inna – 10 Minutes (Official Music Video) YouTube 26 June 2010 3 December 2017 https://web.archive.org/web/20160325064726/https://www.youtube.com/watch?v=qpaem3mOhpY&index=11&list=PLC2771C7AFAE8E60A 25 March 2016 preceded by the premiere of a teaser on 25 June 2010.http://www.urban.ro/muzica/videoclipuri/teaser-videoclip-inna-10-minutes Teaser videoclip Inna – 10 Minutes Romanian Urban.ro 25 June 2010 3 December 2017 Scrisde Edi https://web.archive.org/web/20170925141128/http://www.urban.ro/muzica/videoclipuri/teaser-videoclip-inna-10-minutes 25 September 2017 dead Reviewing the preview, an editor of Romanian website Urban.ro stated that "taking into account the director and the location, I was expecting more, but maybe the video will look better." The clip was filmed by British director Paul Boyd in London, United Kingdom on 9 June 2010.http://www.urban.ro/muzica/videoclipuri/making-of-videoclip-inna-10-minutes Making of videoclip Inna – 10 Minutes Romanian Urban.ro 16 June 2017 3 December 2017 Scris de Edi https://web.archive.org/web/20170729140253/http://www.urban.ro/muzica/videoclipuri/making-of-videoclip-inna-10-minutes/ 29 July 2017 dead A behind-the-scenes video was also released subsequently on 16 June 2010. The video begins with Inna doing her make-up in front of a mirror and continues with her dancing in a club and performing choreography with fellow background dancers. Jonathan Harmad from French website Pure Charts thought that Inna "does not change a winning recipe: pretty girls, dancing and a club."http://www.chartsinfrance.net/Inna/news-70660.html Inna : le clip de son prochain hit "10 Minutes" Inna : the clip of her next hit "10 Minutes" French Pure Charts Hamard, Jonathan 11 August 2010 3 December 2017 4 December 2017 https://web.archive.org/web/20171204222846/http://www.chartsinfrance.net/Inna/news-70660.html live In 2010, the song was performed at the Romanian Music Awards in a medley with "Amazing", "Señorita" (2010) and "Sun Is Up" (2010) on 10 July,https://www.youtube.com/watch?v=luFXJXPn99Y On the road with Inna #89 Romania, Craiova – Romanian Music Awards 2010 11 July 2010 YouTube 19 November 2017 23 April 2020 https://web.archive.org/web/20200423104630/https://www.youtube.com/watch?v=luFXJXPn99Y&gl=US&hl=en live and at Kasho Club in Brașov, Romania on 28 December.http://adevarul.ro/locale/brasov/video-inna-incins-atmosfera-kasho-club-brasov-1_50acba677c42d5a66389089b/index.html Inna a încins atmosfera în Kasho Club, din Braşov Inna was hot at the Kasho Club in Brașov Romanian 30 December 2010 3 December 2017 Adevărul 3 December 2017 https://web.archive.org/web/20171203224635/http://adevarul.ro/locale/brasov/video-inna-incins-atmosfera-kasho-club-brasov-1_50acba677c42d5a66389089b/index.html live Another two performances followed in 2011, at the Viva Comet Awards on 24 February,https://www.youtube.com/watch?v=cJj1c7dVF10 On the road with Inna #127 Poland – 10 Minutes @ Viva Comet Awards 2011 25 February 2011 3 December 2017 YouTube 31 October 2014 https://web.archive.org/web/20141031092922/http://www.youtube.com/watch?v=cJj1c7dVF10&feature=related live and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania on 17 May, where she arrived by helicopter "like a diva".http://www.infomusic.ro/recenzie-concert/inna-a-uimit-publicul-prezent-la-arenele-romane/ Inna a uimit publicul prezent la Arenele Romane Inna has impressed the audience present at the Arenele Romane Romanian 18 May 2011 InfoMusic Coman, Alina 19 March 2017 live https://web.archive.org/web/20170320152814/http://www.infomusic.ro/recenzie-concert/inna-a-uimit-publicul-prezent-la-arenele-romane/ 20 March 2017 Track listing Official versionsupper-alpha This acts as a summary of all versions of the single found on Hot and its digital and CD releases. "10 Minutes (Play & Win Radio Edit Version)" – 3:19 "10 Minutes (Play & Win Instrumental)" – 3:18 "10 Minutes (Play & Win Remix)" – 4:07 "10 Minutes (UK Radio Edit Version)" – 2:34 "10 Minutes (Hi Def Radio Edit)" – 3:31 "10 Minutes (Hi Def Club Remix)" – 5:24 "10 Minutes (Hi Def Dub)" – 5:26 "10 Minutes (Liam Keegan Radio Edit)" – 3:50 "10 Minutes (Liam Keegan Club Remix)" – 6:59 "10 Minutes (Liam Keegan Instrumental)" – 6:26 "10 Minutes (DJ Feel Radio Edit)" – 3:37 "10 Minutes (DJ Feel Club Remix)" – 6:33 "10 Minutes (Chris Garcia Radio Edit)" – 3:37 "10 Minutes (Chris Garcia Club Remix)" – 6:18 "10 Minutes (Odd Radio Edit)" – 3:27 "10 Minutes (Odd Club Remix)" – 6:03 "10 Minutes (XNRG Radio Edit)" – 3:43 "10 Minutes (XNRG Club Remix)" – 4:48 "10 Minutes (Breeze & Klubfiller Remix)" – 5:12 Charts Weekly charts Chart (2010–11)PeakpositionFlanders Tip 15 Inna feat. Play & Win 10 Minutes trueWallonia Tip 17 Inna feat. Play & Win 10 Minutes trueCIS (Tophit)10 Minutes – Tophitru.com http://www.tophit.ru/ru/tracks/25707/view Tophit 7 July 2015 28 August 2016 https://web.archive.org/web/20160828185913/http://www.tophit.ru/ru/tracks/25707/view live 85Czech Republic 10 Inna feat. Play & Win 10 Minutes 2010 15 "Czech Republic" trueFrance 8 Inna feat. Play & Win 10 Minutes "France" trueHungarydance 5 Inna feat. Play & Win 10 Minutes 20 2010 "Hungary" trueDutch40 18 Inna feat. Play & Win 10 Minutes trueDutch100 76 Inna feat. Play & Win 10 Minutes truePolishdance 12 Inna feat. Play & Win 10 Minutes 84 22 December 2011 true Poland (Polish Airplay New)http://bestsellery.zpav.pl/airplays/pozostale/archiwum.php?year=2010&typ=nowosci&idlisty=52#title Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video Polish Airplay New 31 March 2017 5 October 2016 https://web.archive.org/web/20161005120941/http://bestsellery.zpav.pl/airplays/pozostale/archiwum.php?year=2010&typ=nowosci&idlisty=52#title dead 4Romania (Nielsen Music Control)http://www.upfr.ro/top20.html Top 20 by Nielsen – week 17 Uniunea Producătorilor de Fonograme din România Romanian Top 100 4 November 2016 3 June 2010 https://web.archive.org/web/20100603042628/http://www.upfr.ro/top20.html11Slovakia 34 Inna feat. Play & Win 10 Minutes 2010 18 true Chart (2022)PeakpositionHungary 36 2022 18 true Year-end charts Chart (2010)Position Hungary (Dance Top 40)https://slagerlistak.hu/archivum/eves-osszesitett-slagerlistak/dance/2010 Dance Top 100 - a hazai DJ-k játszásai alapján - 2010 Mahasz 27 March 2024 https://web.archive.org/web/20240327102032/https://slagerlistak.hu/archivum/eves-osszesitett-slagerlistak/dance/2010 27 March 2024 live 4Romania (Romanian Top 100)Topul celor mai difuzate piese în România în 2010 http://www.romanialibera.ro/arte/muzica/exclusiv-topul-celor-mai-difuzate-piese-in-romania-in-2010-211604.html România Liberă 23 October 2016 Romanian 30 December 2010 Paun, Toader dead https://web.archive.org/web/20110106055506/http://www.romanialibera.ro/arte/muzica/exclusiv-topul-celor-mai-difuzate-piese-in-romania-in-2010-211604.html 6 January 2011 42Chart (2011)PositionFrance (SNEP)https://snepmusique.com/les-tops/le-top-de-lannee/top-singles-annee/?categorie=Top%20Single%20de%20l%E2%80%99ann%C3%A9e&annee=2011 Top de l'année Top Singles 2011 SNEP fr 26 November 2020 28 January 2021 https://web.archive.org/web/20210128172256/https://snepmusique.com/les-tops/le-top-de-lannee/top-singles-annee/?categorie=Top%20Single%20de%20l%E2%80%99ann%C3%A9e&annee=2011 live53 Release and radio history RegionDateFormatLabelRomania25 January 2010Radio airplayItalyhttps://itunes.apple.com/it/album/10-minutes/id372468097 10 Minutes di Inna su Apple Music 19 May 2010 iTunes Store 3 December 2017 4 December 2017 https://web.archive.org/web/20171204061249/https://itunes.apple.com/it/album/10-minutes/id372468097 dead19 May 2010Digital downloadDIYUnited Stateshttps://itunes.apple.com/us/album/10-minutes-single/399687504 10 Minutes – Single by Inna on Apple Music 2 November 2010 iTunes Store 3 December 2017 9 November 2021 https://web.archive.org/web/20211109213207/https://music.apple.com/us/album/10-minutes-single/399687504 dead2 November 2010UltraUnited Kingdomhttps://itunes.apple.com/gb/album/10-minutes-single/399687504 10 Minutes – Single by Inna on Apple Music 2 November 2010 iTunes Store 3 December 2017 4 December 2017 https://web.archive.org/web/20171204061258/https://itunes.apple.com/gb/album/10-minutes-single/399687504 deadFrance10 Minutes Inna 2010 Liner notes Airplay Records France27 December 2010CD singleAirplay See also List of music released by Romanian artists that has charted in major music markets Notes External links Official music video on YouTube References Category:2010 singles Category:Inna songs Category:Song recordings produced by Play & Win Category:English-language Romanian songs Category:2009 songs Category:Music videos directed by Paul Boyd Category:Music videos shot in London