2016 Summer Olympics marketing

Marketing campaign 2016 Summer Olympics marketing was a long-running campaign that began when Rio de Janeiro won its bid to host the games in 2009. Symbols Emblem The official emblem for the 2016 Summer Olympics was designed by the Brazilian agency Tatíl Design and unveiled on 31 December 2010, winning in a competition against 139 agencies.Tim Nudd Hated the London 2012 Logo? You Might Like Rio 2016 Better Brazil's Tatíl Design tells story of its creation http://www.adweek.com/adfreak/hated-london-2012-logo-you-might-rio-2016-better-142723 Adweek 14 August 2012 14 August 2012 The logo represents three figures joined at their arms and feet, with the overall shape reflecting that of Sugarloaf Mountain. The emblem was also designed to have a three-dimensional form, which designer Fred Gelli claimed made it the "first 3D logo in the history of the Olympics."Rio 2016 motif is "first 3D logo in the history of the Olympics" says designer http://www.dezeen.com/2016/08/11/rio-2016-motif-first-3d-logo-history-olympics-fred-gelli-designer/ Dezeen 11 August 2016 16 August 2016 The logo has been noted as evoking Henri Matisse's painting Dance. There were also allegations by the Colorado-based Telluride Foundation that the logo had been plagiarised from its own. While also consisting of several figures linked in motion, the Telluride Foundation logo contains four figures. This is not the first time that the foundation had alleged plagiarism of its logo by a Brazilian event; in 2004, the linked figures element had been copied for the logo of Carnival celebrations in Salvador. Gelli defended the allegations, stating that the concept of figures linked in embrace was not inherently original as it was "an ancient reference" and "in the collective unconscious". Gelli cited Dance as an influence of the logo's concept, and stated that the designers had intentionally aimed to make the interpretation of the concept as dissimilar to others as possible.Telluride Foundation says Brazil stole its logo for Olympics http://www.denverpost.com/business/ci_28493662/telluride-foundation-says-brazil-stole-its-logo-olympics The Denver Post 7 May 2016 dead https://web.archive.org/web/20160510051642/http://www.denverpost.com/business/ci_28493662/telluride-foundation-says-brazil-stole-its-logo-olympics 10 May 2016 dmy Slogan The official slogan for the 2016 Summer Olympics was "A New World" (pt Um Mundo Novo). It was chosen to highlight the commitment of the Games organisers towards world peace, a united world, a better place to live, as well as a legacy for future generations through the hosting of the Olympic Games. This motto was chosen because this edition was the first to be held in South America.https://www.insidethegames.biz/articles/1038482/rio-2016-launch-a-new-world-slogan Rio 2016 launch "A New World" slogan Dan Palmer www.insidethegames.biz 15 June 2016 26 December 2017http://en.olympic.cn/news/olympic_news/2016-06-15/2357282.html A New World: Rio 2016 unveils official slogan for Olympic en.olympic.cn 15 June 2016 26 December 2017https://riotimesonline.com/brazil-news/rio-sports/rio-2016-games-unveils-olympic-slogan-a-new-world/ Rio 2016 Games Unveils Olympic Slogan: A New World Nelson Belen The Rio Times 16 June 2016 26 December 2017 Look of the Games Mascots Vinicius and Tom The official mascots of the 2016 Summer Olympics and Paralympics were unveiled on 24 November 2014. They were created by São Paulo-based animation company Birdo. The Olympic mascot Vinicius, named after musician Vinicius de Moraes, represents Brazilian wildlife and carries design traits of cats, monkeys, and birds.https://www.rio2016.com/en/news/meet-the-rio-2016-olympic-and-paralympic-games-mascots-and-help-choose-their-names Meet the Rio 2016 Olympic and Paralympic Games mascots and help choose their names 23 November 2014 Rio 2016 25 July 2016 dead https://web.archive.org/web/20160809151340/https://www.rio2016.com/en/news/meet-the-rio-2016-olympic-and-paralympic-games-mascots-and-help-choose-their-names 9 August 2016 dmy According to their fictional backgrounds, the mascots "were both born from the joy of Brazilians after it was announced that Rio would host the Games."http://www.eurosport.com/olympic-games/rio/2016/2016-rio-olympics-biggest-stars-dates-schedule-mascots-logo-usain-bolt-triple-triple-zika_sto5694786/story.shtml 2016 Rio Olympics: Biggest stars, dates, schedule, mascots, logo, Usain Bolt 'triple triple', Zika Quarrell Dan 22 July 2016 Eurosport 30 July 2016 Brand director Beth Lula stated that the mascots were intended to reflect the diversity of Brazil's culture and people.Rio 2016: Olympic and Paralympic mascots launched BBC Sport https://www.bbc.com/sport/0/30176137 24 November 2014 The names of the mascots were determined by a public vote whose results were announced on 14 December 2014; the names, which reference the co-writers of the song "The Girl from Ipanema", won over two other sets of names, tallying 44 percent of 323,327 votes.Rio 2016 Olympic and Paralympic mascots named Vinicius and Tom by public vote https://www.rio2016.com/en/news/rio-2016-olympic-and-paralympic-mascots-named-vinicius-and-tom-by-public-vote Rio 2016 8 August 2016 14 December 2014 dead https://web.archive.org/web/20160808020617/https://www.rio2016.com/en/news/rio-2016-olympic-and-paralympic-mascots-named-vinicius-and-tom-by-public-vote 8 August 2016 dmy At the Olympic wrestling events, coaches were given plush dolls of Vinicius to throw into the ring when they wished to challenge a referee's call.Gordon Aaron Olympic Wrestling Uses Stuffed Animals for Replay Challenges https://www.vice.com/en/article/olympic-wrestling-uses-stuffed-animals-for-replay-challenges/ Vice Sports Vice Media 22 August 2016 17 August 2016 https://web.archive.org/web/20160817182254/https://sports.vice.com/en_us/article/olympic-wrestling-uses-stuffed-animals-for-replay-challenges 17 August 2016 live dmy Video games Alongside with the Mario and Sonic series, Overwatch, a multiplayer first-person shooter game created by Blizzard Entertainment, ran an unofficial "Summer Games" event in August 2016 that ran concurrent with the 2016 Summer Olympics. The main event was a futuristic soccer game known as "Lúcioball", named for the playable hero Lúcio, who is depicted in the game's lore as a DJ and freedom fighter from Rio de Janeiro. Rio also serves as the location for the initial arena for Lúcioball, the Estádio das Rãs (Portuguese for "Stadium of Frogs", referencing Lúcio's logo). http://www.ign.com/articles/2016/08/02/overwatch-summer-games-seasonal-event-new-brawl-released Overwatch Summer Games Seasonal Event, New Brawl Released Jonathan Dornbrush August 2, 2016 December 13, 2017 IGN Virtual Reality A basketball 360-degree video was produced in collaboration with Samsung and Two Bit Circus.https://vrscout.com/news/two-bit-circus-architects-immersion/ Take a Look Inside Two Bit Circus 27 December 2016 Corporate sponsorship and advertising Sponsors Sponsors of the 2016 Summer Olympicshttps://www.rio2016.com/en/sponsors Sponsors & Sponsorship livescience.com 6 August 2016 https://web.archive.org/web/20160806022759/https://www.rio2016.com/en/sponsors liveWorldwide Olympic Partners 18em Atos Bridgestone Coca-Cola Dow Chemical Company General Electric McDonald's Omega SA Panasonic Procter & Gamble Samsung Electronics Visa Inc.Official Sponsors 18em América Móvil (Claro Americas, Embratel and NET) Banco Bradesco Bradesco Seguros Correios NissanOfficial Supporters 18em 361 Degrees Aliansce Shopping Centers Cisco Ernst & Young Estácio S.A. Grupo Globo LATAM Airlines Group Sadia SkolOfficial Suppliers 18em 3Corações Airbnb C&A CTS Eventim Dica do Chef Editora Globo EF Education First Gas Natural GREE International Security & Defence Systems Brasil Kärcher Komeco Localiza ManpowerGroup Microsoft Mondo Nielsen Holdings Nike, Inc. RGS Events Rio de Janeiro–Galeão International Airport Sapore S. C. Johnson & Son (OFF!) SEG Gymnastics Symantec TechnogymSuppliers 18em Bauerfeind Casa da Moeda do Brasil Dell Technologies (Dell EMC) Hospital dos Olhos Paulista Posterscope See also Olympics 2008 Summer Olympics marketing 2012 Summer Olympics marketing 2020 Summer Olympics marketing 2024 Summer Olympics marketing References 2 Marketing Category:Olympic marketing