100% Love (2011 film)

2011 Indian film by Sukumar the 2012 Bengali film 100% Love (2012 film) January 2014 May 2024 100% Love 100LovePoster.jpg Theatrical release poster Sukumar Bunny Vasu M. J. Saikumar T. Ramesh Jakka Hari Prasad Sukumar Naga Chaitanya Tamannaah Bhatia Devi Sri Prasad Venkat Rama Prasad Karthika Srinivas Geetha Arts yes 2011 05 06 140 minutes India Telugu ₹18 crore distributors' shareTollywood Top 10 Box Office Collection Movies In 2011 https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2011/ T2BLive en 19 February 2019 16 June 2025 100% Love is a 2011 Indian Telugu-language romantic comedy film directed by Sukumar and produced by Bunny Vasu under the banner Geetha Arts. The film stars Naga Chaitanya and Tamannaah Bhatia with music composed by Devi Sri Prasad. It revolves around Balu and Mahalakshmi, cross-cousins who share a love–hate relationship. 100% Love was theatrically released worldwide on 6 May 2011, and was critically acclaimed. The film was a commercial success and won two Nandi Awards.2020-05-06 9 Years for 100% Love: 4 reasons why we never get tired of watching this Naga Chaitanya and Tamannaah starrer https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/9-years-for-100-love-4-reasons-why-we-never-get-tired-of-watching-this-naga-chaitanya-and-tamannaah-starrer/photostory/75573554.cms 2020-08-12 The Times of India en 2 July 2020 https://web.archive.org/web/20200702152900/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/9-years-for-100-love-4-reasons-why-we-never-get-tired-of-watching-this-naga-chaitanya-and-tamannaah-starrer/photostory/75573554.cms live It was remade in Bengali as Prem Ki Bujhini (2016), and in Tamil as 100% Kadhal (2019). https://www.youtube.com/watch?v=fwKDfe3lP6c - YouTube YouTube 17 July 2016 21 January 2022 https://web.archive.org/web/20220121171203/https://www.youtube.com/watch?v=fwKDfe3lP6c live Plot The narrative opens in a local bar, where a young man named Balu enters wearing traditional wedding attire and orders a drink. When two patrons question why he is avoiding his own wedding, Balu displays his analytical mind by rapidly calculating their complex financial debts. Intrigued, the patrons ask him to explain his situation, prompting Balu to recount the events leading to his current predicament. Balu is an exceptionally intelligent student who consistently tops his college. His life alters when his cross-cousin, Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi, moves into his household to pursue her higher education. Upon meeting, she is instantly awed by Balu's intellect, though Balu comically refuses to memorize her exceptionally long full name, shortening it simply to Mahalakshmi. Following her first examination, Mahalakshmi breaks down in tears due to her inability to comprehend English. Balu steps in to tutor her, but his assistance backfires when Mahalakshmi secures the top rank in the next exam, relegating Balu to second place. Deeply wounded in his pride, Balu covertly schemes to sabotage her future studies, and a competitive Mahalakshmi retaliates in kind. Their academic warfare allows a third student, Ajith, to swoop in and claim the top rank. When Mahalakshmi's father arranges an unwanted marriage alliance for her, the cousins call a truce. They strike a deal: Balu successfully orchestrates the cancellation of the wedding proposal, while Mahalakshmi agrees to distract Ajith to destroy his academic focus. As they study closely together, Balu finds himself increasingly attracted to her. The strategy succeeds; Balu reclaims the first rank and is awarded a residential building by his principal. However, during the housewarming celebration, Mahalakshmi casually praises Ajith's intellect, noting that he still performed remarkably well despite her heavy distractions. Balu's massive ego is shattered by the implication that another man could be superior to him, causing a severe emotional rift that drives the pair apart. Three years pass before the cousins cross paths again at a hospital following their grandmother's sudden illness. Mahalakshmi quickly realizes that Balu remains as stubborn and ego-driven as ever. When their respective parents attempt to salvage the relationship by arranging their marriage, Balu abruptly lies, claiming he is already in a committed relationship with a successful woman named Swapna. Disheartened and seeking retaliatory validation, Mahalakshmi agrees to marry Ajith, who has since become a highly prosperous corporate executive outearning Balu. Both couples get engaged to their respective partners. However, their ailing grandmother expresses a final wish for Balu and Mahalakshmi to visit their grandfather in his village. Persuaded by their uncle, John Acharya, the hostile cousins agree to the journey under the pseudonyms Shahrukh and Kajol to maintain peace. They successfully dupe the grandfather into believing they are marrying, while cleverly convincing him not to attend the actual city weddings to prevent the ruse from collapsing. Driven by a desperate need to surpass Ajith, Balu takes massive financial risks with his corporate firm. His business partner betrays him, leaving Balu on the brink of bankruptcy. Learning of his impending ruin, Mahalakshmi steps in as his project manager, working tirelessly to salvage his enterprise. Their seamless professional synergy saves the company. During the subsequent victory party, Balu publicly credits Mahalakshmi for the turnaround, but she inadvertently bruises his ego once more with a casual remark. Unable to contain his emotions, Balu confesses that his lifelong obsession with superiority stemmed entirely from his desire to look grand in her eyes because he loved her. When Mahalakshmi admits she reciprocates his love, Balu’s deep-seated insecurities prevent him from believing her, leading him to flee to the bar. Back in the present, the grandfather suddenly enters the bar, revealing he had followed Balu and understood the entire situation. Confronted by his grandfather and forced to cut through his pride, Balu finally accepts Mahalakshmi's sincerity. The cousins cast aside their competitive armor, confess their mutual love, and finally unite. Cast Naga Chaitanya as Veera Bahu Sathya Dharma Siva Sankara Rama Balu Mahendra (Balu) Tamannaah Bhatia as Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi (Mahalakshmi) Vijayakumar as Balu Mahendra, Balu and Mahalakshmi's grandfather K. R. Vijaya as Mahalakshmi, Balu and Mahalakshmi's grandmother Naresh as Ramesh, Balu's father Dharmavarapu Subramanyam as John Acharya, Balu and Mahalakhsmi's uncle M. S. Narayana as Ramana, the college dean Nandu as Ajith Jogi (credited as Anand) I. S. Giridhar as Mahalaksmi's father Tara Alisha Berry as Swapna Pradeep Machiraju As Balu's friend Satyam Rajesh As Shyamala, Mahalakshmi's groom to be Dr. Rammohanreddy Kittayya Cameo appearance Meghna Naidu in the song "Diyalo Diyala" Maryam Zakaria in the song "Diyalo Diyala" Chitram Srinu Thagubothu Ramesh Production Before the completion of Arya 2, Sukumar had discussed making the film with Geetha Arts with Varun Sandesh and Tamannaah Bhatia, but the film failed to materialize.http://www.cinegoer.com/telugu-cinema/news-archives/march-2010/varun-sandesh-out-naga-chaitanya-in-200310.html Varun Sandesh Out, Naga Chaitanya In 20 March 2010 Cinegoer https://web.archive.org/web/20100323083459/http://www.cinegoer.com/telugu-cinema/news-archives/march-2010/varun-sandesh-out-naga-chaitanya-in-200310.html 23 March 2010 February 2010, the project was announced with a statement reporting the collaboration of Geetha Arts, Sukumar and Naga Chaitanya for the film mentioned.Naga Chaitanya teams with Sukumar!. Sify.com (22 February 2010). Retrieved on 2015-08-03. The subsequent month saw Tamannaah announce that she had signed on to portray the lead female role in the project.Tamannaah is Kollywood’s busy bee!. Sify.com (17 March 2010). Retrieved on 2015-08-03.Tamannah to star opposite Chaitanya. Sify.com (17 March 2010). Retrieved on 2015-08-03. The film was launched at Annapoorna Studios, Hyderabad on 8 June 2010 with several leading Telugu film personalities being involved with the event. Noted producer D. Ramanaidu rendered the launch, another producer Nagababu switched on the camera and Naga Chaitanya's father actor Nagarjuna clapped the first shot. The formal first shot direction was done by S. S. Rajamouli and Akkineni Nageswara Rao handed over the script to the director.Naga Chaitanya-Tamannaah movie launched. Sify.com (8 June 2010). Retrieved on 2015-08-03. The film continued its shoot untitled officially until 20 March 2011 when the title 100% Love was formally announced. During the production of the film, several titles were reported in the media for the project including Balu Weds Mahalakshmi,http://www.supergoodmovies.com/14450/tollywood/Naga-chaitanya-s-new-film-Balu-weds-Mahalakshmi-News-Details Naga Chaitanya Tamannah new Film 'Balu weds Mahxaalakshmi 18 Mar 201 Supergood Movies usurped https://web.archive.org/web/20110320212711/http://www.supergoodmovies.com/14450/tollywood/Naga-chaitanya-s-new-film-Balu-weds-Mahalakshmi-News-Details 20 March 2011 I Love You,Naga Chaitanya says "I Love You..." to Tamannah! https://web.archive.org/web/20120314142625/http://entertainment.in.msn.com/southcinema/article.aspx?cp-documentid=4923973 14 March 2012 . Entertainment.in.msn.com (6 May 2015). Retrieved on 2015-08-03. I Love You Mahalakshmi,http://www.supergoodmovies.com/12840/tollywood/Naga-Chaitanya-sukumar-Movie-I-Love-You-Mahalakshmi-News-Details Naga Chaitanya sukumar Movie I Love You Mahalakshmi – Naga Chaitanya Sukumar New Movie 14 February 2011 Supergood Movies usurped https://web.archive.org/web/20110319082441/http://www.supergoodmovies.com/12840/tollywood/Naga-Chaitanya-sukumar-Movie-I-Love-You-Mahalakshmi-News-Details 19 March 2011 I Hate Mahalakshmi and I am Number One. Despite having an original planned release of December 2010, strikes if the industry pushed the release date to April 2011.Naga Chaitanya movie in March – Telugu Movie News. IndiaGlitz (29 December 2010). Retrieved on 2015-08-03. Music 100% Love (soundtrack) The music and background score was composed by Sukumar's regular associate Devi Sri Prasad. The album consisted of 8 songs which included 2 bit songs in the first release and 2 another bit songs in the next release. Chandrabose, Ramajogayya Sastry and Sri Mani penned the Lyrics. The album was released on 2 April 2011 at Rock Gardens in Hyderabad in a star-studded promotional event on Aditya Music label, with the audio being launched by Nagarjuna, Allu Arjun and Ram Pothineni.3 April 2011 Celebrity galore at 100% Love audio launch https://www.filmibeat.com/telugu/news/2011/100-love-audio-launch-120411-aid0017.html 26 January 2014 Oneindia Entertainment 2 February 2014 https://web.archive.org/web/20140202221712/http://entertainment.oneindia.in/telugu/news/2011/100-love-audio-launch-120411-aid0017.html live Upon release, 100% Love received positive response from critics as well as audience thus making it one of the best selling soundtracks of the year 2011.http://telugu.way2movies.com//videossingle_telugu/100-Love-in-post-production-works-4-111105.html 100% Love in post production works way2movies.com 23 April 2011 26 January 2014 25 February 2014 https://web.archive.org/web/20140225021248/http://telugu.way2movies.com//videossingle_telugu/100-Love-in-post-production-works-4-111105.html dead Reception The film is said to be the only film of Naga Chaitanya after Ye Maaya Chesave and for Sukumar after Arya, completing 50 days in 65 centres in Andhra.'100% Love' completes 50 days http://www.indiaglitz.com/channels/telugu/article/67993.html https://web.archive.org/web/20110701222019/http://www.indiaglitz.com/channels/telugu/article/67993.html dead 1 July 2011 23 June 2011 IndiaGlitz The film completed its 100th day theatrical run on 13 August 2011.100% Love completes 100 days http://www.ragalahari.com/news/12350/100-love-completes-100-days.aspx 11 August 2011 ragalahari.com 19 September 2011 https://web.archive.org/web/20110919080952/http://www.ragalahari.com/news/12350/100-love-completes-100-days.aspx live Accolades Nandi Awards Best Child Actor - Master Nikhil Best Home - Viewing Feature Film - Bunny Vasu CineMAA Awards Won - Best Actress - Tamannaah Bhatia TSR - TV9 National Film Awards Won - Best Heroine - Tamannaah Bhatia Hyderabad Times Film Awards Won - Best Actress - Tamannaah Bhatia 59th Filmfare Awards South Nominated - Best Film – Telugu - Geetha Arts/Bunny Vasu Nominated - Best Director – Telugu - Sukumar Nominated - Best Actress – Telugu - Tamannaah Bhatia Nominated - Best Music Director – Telugu - Devi Sri Prasad Nominated - Best Female Playback Singer – Telugu - Swathi Reddy – "A Square B Square" 1st South Indian International Movie Awards Nominated - Best Film (Telugu) - Geetha Arts/Bunny Vasu Nominated - Best Director (Telugu) - Sukumar Nominated - Best Cinematographer (Telugu) - Venkat Prasad Nominated - Best Actor (Telugu) - Naga Chaitanya Nominated - Best Actress (Telugu) - Tamannaah Bhatia Nominated - Best Music Director (Telugu) - Devi Sri Prasad Nominated - Best Lyricist (Telugu) - Chandrabose – "Infatuation" Nominated - Best Male Playback Singer (Telugu) - Adnan Sami – "Infatuation" Nominated - Best Female Playback Singer (Telugu) - Swathi Reddy – "A Square B Square" References 30em External links 1869226 Category:2011 Indian films Category:Indian romantic comedy-drama films Category:2011 romantic comedy-drama films Category:Telugu films remade in other languages Category:Indian films with live action and animation Category:Films shot in Hyderabad, India Category:Films shot at Ramoji Film City Category:Films set in Andhra Pradesh Category:2011 Telugu-language films Category:Films directed by Sukumar Category:Films scored by Devi Sri Prasad Category:Films about cousins Category:Films set in universities and colleges Category:Films set in Hyderabad, India Category:Films about Indian weddings