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1800Mattress.com
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Former American bedding retailer headquartered in Hicksville, New York
1800Mattress.com Subsidiary 1976 2021 Napoleon and Kay Barragan Hicksville, New York USA Retail Bedding Steinhoff International (Mattress Firm) https://web.archive.org/web/*/https://www.1800mattress.com/ * Archived official website
1800Mattress.com (formerly known as 1-800-Mattress, Dial-A-Mattress and Dial-A-Mattress Operating Corps) was an American bedding retailer headquartered in Hicksville, New York and famous for its ads that used the slogan "leave off the last S for savings" (since the word "mattress" has 8 letters and only 7 are necessary for the phoneword).1-800 Mattress https://books.google.com/books?id=iRhOSjvleIUC&dq=%22800+mattress%22&pg=PA43 2012-06-10 New York Magazine 1996-01-01Levin Robert S. 2006-01-02 The New York Enterprise Report http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=213 https://web.archive.org/web/20060102050302/http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=213 January 2, 2006 2025-03-03 The New York Enterprise Report
History
1800mattress.com was founded as Dial-A-Mattress in 1976 by Ecuadorian immigrant Napoleon Barragan. He and his wife had saved up enough money from working odd jobs and selling Avon productsAlgar Selim 2009-05-14 1-800-MATTRESS SLAY https://nypost.com/2009/05/14/1-800-mattress-slay/ 2025-03-04 New York Post en-US to open a mattress and used-furniture store called College Furniture Discounters next to York College in Jamaica, Queens. Later that year, he saw an advertisement in the newspaper for Dial-A-Steak, a business that sold meat over the telephone, and was inspired to create a similar business model for mattresses.Because a Guy from Ecuador Can Sell Soda Off the Back of a Donkey, Then Come Here and Build a $120 Million Business—All It Takes Is a Few Mattresses and an 800 Number New York Magazine. Retrieved 2011-08-11.Verdezoto Maria Elena 2006 Sleep on it: an Ecuadoran finds a novel way to sell mattresses, and builds on empire along the way http://findarticles.com/p/articles/mi_m0BEK/is_5_14/ai_n16372799/ https://web.archive.org/web/20120102151450/http://findarticles.com:80/p/articles/mi_m0BEK/is_5_14/ai_n16372799/ 2012-01-02 2025-03-03 usurped Latin Trade 5 14 en
In 1978, Barragan opened 1-800-Matress with just one employee. He took out advertisements in The Village Voice and New York Post, offering free haul away. In the beginning, the business used the 212 area code. The first Dial-A-Mattress television commercial debuted in 1979 and its toll-free 800 number was first promoted in 1988. The name was changed to 1-800-Mattress to match the familiar "1-800-Mattress" jingle written by Andy Vallario, president and chief creative officer of Media Results, Inc.Buell Spencer August 15, 2024 ‘That’s nice!’: Four New England jingles we still can’t get out of our heads - The Boston Globe https://www.bostonglobe.com/2024/08/15/about/new-england-advertising-jingles/ 2025-03-05 BostonGlobe.com en-US
Having quickly eclipsed the furniture store where Barragan originally worked, the company went national.Lebhar-Friedman 1999 Chain Store Age https://books.google.com/books?id=sy5IAAAAYAAJ&q=%22800+mattress%22 2012-06-10 Chain Store Age It built a network of distributors and partners to sell mattresses across the country and also establish franchise regions in Boston, Philadelphia, South Florida, and New England.Levin Robert S. 2006-01-02 The New York Enterprise Report http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=213 https://web.archive.org/web/20060102050302/http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=213 January 2, 2006 2025-03-03 The New York Enterprise Report
By August 1993, the company had 185 employees and annual sales of $30 million. At the age of 54, Barragan was a millionaire.Barron James 1993-08-15 The New Millionaires: Making It In Tough Times https://www.nytimes.com/1993/08/15/business/the-new-millionaires-making-it-in-tough-times.html 2025-03-04 The New York Times en-US 0362-4331 However, in September 1994, Barragan pled guilty to tax fraud after an audit discovered the company had under-reported the amount of sales taxes it collected from customers. 1994-09-21 Dial-a-Mattress Chief Admits Tax Scheme https://www.nytimes.com/1994/09/21/nyregion/dial-a-mattress-chief-admits-tax-scheme.html 2025-03-04 The New York Times en-US 0362-4331 By 1995, the company was making $55 million per year and had over 300 employees. In 1999, 1800mattress.com was launched.Todé Chantal 2009-03-25 Sleepy's to acquire 1800mattress.com https://dmnews.com/sleepys-to-acquire-1800mattresscom/ 2025-03-05 DMNews en-US
Barragan's son, Luis, was named president and COO in 2002, helping the company move into online.Wayne Leslie 2006-07-08 Luis Barragan, 34, Executive Who Updated 1-800-Mattress, Dies https://www.nytimes.com/2006/07/08/business/08barragan.html 2025-03-05 The New York Times en-US 0362-4331 In 2005, near the company's peak when it was the leading bedding telemarketing company in the US, 1-800-Mattress had annual sales in excess of $100 million. By this point, it had direct operations in New York, New Jersey, Pennsylvania, Maryland, and Washington, D.C. as well as 400 distribution centers, 44 showrooms and numerous franchises across the country.
1-800-Mattress announced in March 2007 that it was changing its name to 1800mattress.com to reflect the company's growth in online ordering. At this time, there were 104 retail stores in New York, New Jersey, Connecticut, Maryland and California.March 26, 2007 1-800-Mattress Changes Name To 1800mattress.com https://www.furninfo.com/furniture-world-archives/7407 2025-03-05 Furniture World Magazine In 2008, the company announced plans to open 40 stores in the Washington, D.C. area.Perry David 2008-10-14 1800mattress.com plans 40 D.C.-area stores https://www.furnituretoday.com/business-news/1800mattresscom-plans-40-dc-area-stores/ 2025-03-05 Furniture Today en-US Three stores in Manhattan changed its hours of operation to be open 24 hours a day, seven days a week.Perry David 2008-03-10 Three 1800mattress.com stores to stay open 24/7 https://www.furnituretoday.com/business-news/three-1800mattresscom-stores-to-stay-open-247/ 2025-03-05 Furniture Today en-US
By 2009, the company's sales had fallen to below $100 million, down from $170 million two years prior. 2009-03-24 Dial-a-Mattress, in Bankruptcy, Plans Sale to a Rival https://www.nytimes.com/2009/03/25/business/25mattress.html 2025-03-05 The New York Times en-US 0362-4331 In March, creditors filed an involuntary Chapter 7 bankruptcy petition against 1-800-Mattress, seeking $1.7 million. In order to avoid liquidating the company, it filed for Chapter 11 bankruptcy protection pending a proposed sale to former rival, Sleepy's.Pasquarelli Adrianne 2009-03-24 Bankrupt 1-800-Mattress plans merger with Sleepy's https://www.crainsnewyork.com/article/20090324/FREE/903249975/bankrupt-1-800-mattress-plans-merger-with-sleepy-s 2025-03-05 Crain's New York Business en 2009-03-25 Sleepy's agrees to pay $2.1 million for 1800mattress.com https://www.furnituretoday.com/business-news/sleepys-agrees-to-pay-21-million-for-1800mattresscom/ 2025-03-05 Furniture Today en-US At the time, the company employed more than 350 people across more than 100 locations in New York, New Jersey, California, Connecticut and Maryland.Ledger Times 2009-03-27 LIC-BASED 1-800 MATTRESS FILES FOR BANKRUPTCY https://nypost.com/2009/03/27/lic-based-1-800-mattress-files-for-bankruptcy/ 2025-03-05 New York Post en-US In May, Sleepy's purchased the intellectual property rights to 1800Mattress.com at auction for $25 million.Engel Clint 2009-05-27 Sleepy's to pay $25 million for 1800mattress.com https://www.furnituretoday.com/business-news/sleepys-to-pay-25-million-for-1800mattresscom/ 2025-03-05 Furniture Today en-USMay 29, 2009 Sleepy's To Pay $25 Million To Acquire Acquire 1800mattress.com Assets - Furniture World Magazine https://www.furninfo.com/furniture-world-archives/10286 2025-03-05 Furniture World
In 2015, Sleepy's was itself acquired by Mattress Firm for $780 million; Sleepy's retail stores became Mattress Firm, and 1800Mattress.com remained in use for some time.Beckerman Josh December 1, 2015 Mattress Firm to Buy Sleepy's for $780 Million https://www.wsj.com/articles/mattress-firm-holding-buying-sleepys-1448919785 May 20, 2016 Wall Street Journal 0099-9660 However, the website now redirects to Mattress Firm.
See also
Dial-A-Mattress Franchise Corp. v. Anthony Page
References
External links
1800mattress.com
Category:Mattress retailers of the United States
800-Mattress
Category:Direct sales companies
Category:American companies established in 1976
Category:Hicksville, New York
Category:Retail companies established in 1976
Category:Retail companies disestablished in 2021
Category:1976 establishments in New York (state)