2008 Summer Olympics marketing

none 2008 Summer Olympics marketing has been a long running campaign that began when Beijing won its bid to host the games in 2001. Symbols Emblem Dancing Beijing The 2008 Summer Olympics emblem is known as Dancing Beijing (舞动的北京) designed by Guo Chunning. The emblem combines a traditional Chinese red seal and a representation of the calligraphic character jīng (京, "national capital", also the second character of Beijing's Chinese name) with athletic features. The open arms of the calligraphic word symbolizes the invitation of China to the world to share in its culture. IOC president Jacques Rogge was very happy with the emblem, saying, "Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people." http://english.peopledaily.com.cn/200308/03/eng20030803_121618.shtml Rogge's Message for Beijing Olympics Emblem Unveiling People's Daily Online 2003-08-03 2006-12-19 thumb|left|The official slogan mounted in Beijing|200px Slogan The slogan for the 2008 Olympics is "One World, One Dream" (同一个世界 同一个梦想 同一個世界 同一個夢想 Tóng Yíge Shìjiè Tóng Yíge Mèngxiǎng.)'One World One Dream' selected as the Theme Slogan for Beijing 2008 Olympic Games http://en.beijing2008.cn/75/66/article211996675.shtml 2005-12-25 Beijing Organizing Committee for the Olympic Games 2007-05-05 dead https://web.archive.org/web/20080408065343/http://en.beijing2008.cn/75/66/article211996675.shtml 2008-04-08 The slogan calls upon the whole world to join in the Olympic spirit and build a better future for humanity. It was chosen from over 210,000 entries submitted from around the world.http://olympic.org/uk/news/olympic_news/full_story_uk.asp?id=2244 The Olympic Games en route for Beijing International Olympic Committee 2007-07-13 2007-07-16 https://web.archive.org/web/20070718021858/http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=2244 18 July 2007 live Look of the Games thumb|220px|The four primary colours and "Lucky Cloud" pattern displayed at China National Convention Center #F72F07#FFDC00#C8EA41#1787E3 Four primary colours were used in the branding of the games. China Red, Yellow, Lime Green, and Sky Blue. These colours were used to represent China, sun, land, and water, respectively. The graphic elements of the Look of the Games for the Beijing 2008 Olympics was centered on the "Lucky Cloud," a motif found throughout Chinese art. Consistent with past Olympic Games, the Look of the Games was most prominently used on decorations found throughout Beijing 2008 host cities and official venues. Additionally, the Beijing 2008 Look of the Games was applied to the official invitation from the IOC to all National Olympic Committees to participate in the Beijing 2008 Olympic Games, on official Beijing 2008 merchandise and tickets, on the official Beijing 2008 Volunteer and Staff uniforms, and on various other official and/or promotional material. The Look of the Games was edited for the International Torch Relay of the Beijing 2008 Olympic Games. The graphic identify of the "Lucky Cloud" motif remained, and an ancient Chinese phoenix motif was added to further represent the themes of the Torch Relay. Mascots Fuwa The official 2008 Olympic Mascots are the five Fuwa (福娃, literally "good luck dolls"). The Fuwa consist of five members that incorporate fish, giant panda, fire, Tibetan antelope, and swallow designs. The Fuwa each have as their primary color one of the colors of the five Olympic Rings that stand for the five continents. The five Fuwa are named Beibei, Jingjing, Huanhuan, Yingying, and Nini. When the first syllable of each of the five names are said together, the result is the phrase 北 京 欢 迎 你 (Běijīng huānyíng nĭ) which means "Beijing welcomes you".http://en.beijing2008.com/37/03/column211990337.shtml The Official Mascots of the Beijing 2008 Olympic Games BOCOG 2006-12-19 https://web.archive.org/web/20061220074252/http://en.beijing2008.com/37/03/column211990337.shtml 20 December 2006 dead Tickets In April 2007, over seven millionChina to sell over 7mn tickets http://www.gulf-times.com/site/topics/article.asp?cu_no=2&item_no=101298&version=1&template_id=49&parent_id=29 Gulf Times Newspaper gulf-times.com 2006-08-07 2006-08-14 https://web.archive.org/web/20060809014400/http://www.gulf-times.com/site/topics/article.asp?cu_no=2&item_no=101298&version=1&template_id=49&parent_id=29 9 August 2006 dead dmy-all tickets for sporting events and ceremonies went on sale. Approximately 75% of tickets went on sale through the Beijing Organizing Committee for the Olympic Games, which set low ticket prices for domestic tickets, to encourage the Chinese people to attend the Games. International tickets are available through each nation's NOC.Beijing Organizing Committee for the Olympic Games http://en.beijing2008.cn/39/61/article214036139.shtml 2007-04-15 Beijing 2008 tickets go on sale 2007-05-05 https://web.archive.org/web/20070517185838/http://en.beijing2008.cn/39/61/article214036139.shtml 17 May 2007 dead dmy-all By June 2007, 2.2 million tickets had already been sold.http://en.beijing2008.cn/tickets/news/n214099817.shtml Olympic Opening ceremony tickets getting hot 2007-06-21 2007-06-25 Beijing Organizing Committee for the Olympic Games https://web.archive.org/web/20070625222736/http://en.beijing2008.cn/tickets/news/n214099817.shtml 25 June 2007 dead dmy-all The last round of some 250,000 tickets were on sale in Beijing on 25 July 2008. Long lines were formed the day before at the ticket office including many who slept overnight.Channelnewsasia.com. "Channelnewsasia.com https://web.archive.org/web/20080828053805/http://www.channelnewsasia.com/stories/afp_asiapacific/view/362784/1/.html 2008-08-28 ." Police struggle to control Beijing Olympic ticket chaos. Retrieved on 2008-07-21. Another 570,000 tickets for football matches are up for grabs in co-host cities just weeks before the opening.Thestandard.com. "Thestandard.com https://web.archive.org/web/20080729222411/http://www.thestandard.com.hk/news_detail.asp?pp_cat=30&art_id=69111&sid=19904191&con_type=3 2008-07-29 ." Ticket sales hot up. Retrieved on 2008-07-26. Merchandising Since early 2007, licensed Olympics merchandise stores have been in business throughout China. More than 800 official stores were in operation at the end of July 2007. Since August 2007, Olympic merchandise has been made available online, with more than 5000 products available via the official merchandising website, which include apparel, mascot dolls, key-chains and commemorative chopsticks.http://www.chinadaily.com.cn/2008/2007-07/31/content_5446188.htm Official Olympics gear now just a click away 2007-07-31 China Daily Lei, Lei 2007-08-03 In November 2007, the overseas Olympic eshop provided online access to customers all over the world to the official licensed products of the Beijing 2008 Olympic Games, excluding the USA, Japan, UK, Canada and China. https://www.bj2008eshop.com/?c=xtc&a=Aboutus The Overseas Olympic E-shop goes on-line 29 November 2007 The Official Website of the Beijing 2008 Olympic Games 2007-11-29 August 2019 InternetArchiveBot yes Banknotes The People's Bank of China issued a new 10-yuan note without the picture of Mao Zedong featuring a Greek discus thrower and the Beijing National Stadium.http://usatoday30.usatoday.com/news/world/2008-07-07-1031641254_x.htm China's new 10-yuan Olympic note bumps Mao Zedong USA Today 2013-07-29 2008-07-07 A total of 6 million notes were released at 10 yuan (US$1.46). Another 4 million notes were released in Hong Kong as a special-edition note at HK$20 (US$2.56) before the official release on 15 July 2008. Of the 4 million notes, 3.76 million of them were sold in Hong Kong, with the remainder sold to Macau and the overseas community, ranging from HK$138 to HK$1,338.Lifeofguangzhou. "Life of Guangzhou." Olympic Spirit? Bank on It! . Retrieved on 2008-07-26. Thousands of people formed long lines outside the Hong Kong Bank of China branch more than 48 hours before the notes were issued.Chinadaily.com. "Chinadaily.com." Hong Kong frenzy for Olympics banknotes. Retrieved on 2008-07-26. Multimedia Opening ceremony An international release of a double DVD set of the opening ceremony was released on 11 August 2008 in Mandarin and English.Yesasia. "Yesasia.com." The Opening Ceremony Of The Beijing 2008 Olympics Games (DVD) (China Version) . Retrieved on 2008-08-14. Albums On 5 May 2008 an official Olympic soundtrack album titled The Official Album for the Beijing 2008 Olympic Games was released featuring various artists including Andy Lau, Wakin Chau, A-Mei Chang, Nicholas Tse, Coco Lee, Jackie Chan, Natasha Na (那英), Leehom Wang, Han Geng, Joey Yung, Sun Nan, David Huang (黃大煒), Stefanie Sun, Jay Chou, Wang Feng (汪峰), Han Hong (韓紅), Wei Wei, Liu Huan, Dai Yu Chen (戴玉強), Yu Quan, Xu Yang (徐洋), Tan Jing, Bibi Zhou, Jane Zhang. It also included one Korean artist, Jang Na-ra.Yesasia. "Yesasia.com." The Opening Ceremony Of The Beijing 2008 Olympics Games (DVD) (China Version) . Retrieved on 2008-08-14. On 7 August 2008 Jackie Chan became the only male singer authorized to release his own version of the same album.Sina. "Sina.com." Article. Retrieved on 2008-08-14. Another album was released around 14 August 2008 titled The Olympics Album - One World One Dream: featuring Krystal Meyers, Fireflight,Official 2008 Olympics Album To Feature Music From Krystal Meyers And Fireflight: Olympics 2008 - One World, One Dream - Breathecast.comJune 2023 InternetArchiveBot yes Retrieved on 2009-10-05. Avril Lavigne, Joanna Wang, Coco Lee, Sun Nan, David Huang (黃大煒) and Tan Jing.Yesasia. "Yesasia.com." The Olympics Album - One World One Dream. Retrieved on 2008-08-14. Songs Theme songs The official song for the Games' one-year countdown celebration was "We are Ready".http://en.beijing2008.cn/video/promotional/weareready/ "We Are Ready" - The Official Website of the Beijing 2008 Olympic Games 2008-07-27 https://web.archive.org/web/20080730064150/http://en.beijing2008.cn/video/promotional/weareready/ 2008-07-30 dead The song was sung by an ensemble of 133 artists from Hong Kong, Taiwan, mainland China, Singapore and Korea. The song is composed by Hong Kong songwriter Peter Kam with lyrics by Keith Chen. Among the participating HK singers are Alan Tam, Hacken Lee, Eason Chan, Joey Yung, Gigi Leung, Leo Ku and Jackie Chan. Elva Hsiao, David Huang, and Chris Yu represented Taiwan. Stefanie Sun and A-Do also represented Singapore. While JJ Lin represented Malaysia. Also with Jang Na-ra representing Korea. Bibi Zhou, Li Yuchun, Jane Zhang, Pu Shu, Wang Feng, Han Geng and Huang Xiaoming represented mainland China.Yesasia.com. "Yesasia.com." Asian Artists Welcome Beijing Olympics news as of May 2008. Retrieved on 2008-07-26.Mingpao.com. "Mingpao.com." 陳奕迅不會補送婚戒. Retrieved on 2008-07-26.zh Sina.com. "Sina.com https://web.archive.org/web/20080819010955/http://news.sina.com/oth/phoenixtv/507-104-103-108/2008-07-09/20113056273.html 2008-08-19 ." 奧運進入倒計時 主題歌即將揭曉. Retrieved on 2008-07-26.http://en.beijing2008.cn/culture/songs/n214147033.shtml Jackie Chan is ready for the Paralympics - The Official Website of the Beijing 2008 Olympic Games 2008-07-27 https://web.archive.org/web/20080801161650/http://en.beijing2008.cn/culture/songs/n214147033.shtml 2008-08-01 dead "You and Me", the official theme song for the Games themselves, was first performed at the opening ceremony by Liu Huan and Sarah Brightman. Containing both Mandarin and English lyrics, it was composed by Chen Qigang, a Shanghai born French-Chinese. Beijing songs Beijing Welcomes You was the theme song for the 100-day countdown celebration. "I am a Star" and "Smile Beijing" have been selected as theme songs for the Beijing Olympic Volunteers Committee.http://en.beijing2008.cn/culture/songs/n214333552.shtml Theme songs for Olympic Torch Relay, Volunteers unveiled on 100-day countdown - The Official Website of the Beijing 2008 Olympic Games 2008-07-27 https://web.archive.org/web/20080801083552/http://en.beijing2008.cn/culture/songs/n214333552.shtml 2008-08-01 dead Beijing Beijing, I Love Beijing was performed at the closing ceremony. Torch relay songs The official theme for the torch relay was "Light the Passion, Share the Dream" (点燃激情，传递梦想 點燃激情 傳遞夢想),http://en.beijing2008.cn/news/dynamics/headlines/n214311423.shtml Theme song for 100-day Olympic countdown released - The Official Website of the Beijing 2008 Olympic Games 2008-07-27 https://web.archive.org/web/20080727043607/http://en.beijing2008.cn/news/dynamics/headlines/n214311423.shtml 2008-07-27 dead performed by Wang Leehom, Stefanie Sun, Jane Zhang and Wang Feng, with the English version performed by the 106 contestants of Miss World 2007.http://en.beijing2008.cn/culture/songs/n214199507.shtml 106 Misses 'light the passion' for the Olympic Games - The Official Website of the Beijing 2008 Olympic Games 2008-07-27 https://web.archive.org/web/20080801161425/http://en.beijing2008.cn/culture/songs/n214199507.shtml 2008-08-01 dead Another song to accompany the relay is "Red around the world" composed by Wyman Wong with lyrics by Albert Leung. The song also happens to be the new Coca-Cola promotional song. Individual versions are available for different artists such as Jacky Cheung, S.H.E, Will Pan. Other songs Chinese-American singer Coco Lee and mainland singer Sun Nan performed a promotional duet "Forever Friends", and Nicholas Tse and Joey Yung sings "Together On The Blue Planet". Twenty-eight different sports are represented by 28 mainland China singers in a promotion video and song called "In Magnificent Shape to Uphold the Dream". Members include Fan Bingbing, Eva Huang (黃聖依), and Li Bingbing. Korea artists also contributed. Rain performed "Any Dream". Jang Na-ra performed "Our Dream", Zhang Liyin performed "One More Try", and Super Junior M performed "The One". Film The film "One Person's Olympics" supported by Beijing's Olympic promotion committee shows Jackie Chan, Stefanie Sun, Leehom Wang, and Han Hong singing "Stand Up Together" in unison. Video games Two video games were made for this event. Beijing 2008 is the official game for the 2008 Olympics developed by Eurocom. Mario & Sonic at the Olympic Games was published by Sega in North America and Europe and published by Nintendo in Japan. Animations A Chinese animation titled The Olympic Adventures of Fuwa was jointly produced by BTV and Kaku Cartoon.http://www.bjreview.com.cn/exclusive/txt/2007-10/31/content_84104.htm Adventuring With the Mascots Wang Wenjie Beijing Review 2007-10-31 2008-06-16 https://web.archive.org/web/20080617224851/http://www.bjreview.com.cn/exclusive/txt/2007-10/31/content_84104.htm 17 June 2008 live Stamps The United Nations Postal Administration launched six commemorative stamps by Brazilian pop-artist Romero Britto released on 8 August.Yahoo AU. "Yahoo AU https://web.archive.org/web/20120322153804/http://au.sports.yahoo.com/olympics/news/article/-/4861978/issue-commemorative-stamps-beijing-olympics/ 2012-03-22 ." UN to issue commemorative stamps for Beijing Olympics . Retrieved on 2008-08-14. A special edition of stamps were issued by Hong Kong Post on 9 August with the theme of hosting the Equestrian event. Two limited edition products - Prestige Crystal Blocks Gift Set and the Beijing 2008 Olympic Games Limited Edition Prestige Stamp Album was on sale at 37 philatelic offices with limited stocks available. The album is issued in a limited edition of 6,000 copies with a certificate.February 2022 Corporate sponsorship Sponsors of the 2008 Summer Olympicshttp://en.beijing2008.cn/bocog/sponsors/sponsors/ Sponsors 14 October 2008 https://web.archive.org/web/20081014192734/http://en.beijing2008.cn/bocog/sponsors/sponsors/ live Worldwide Olympic Partners 18em Atos Origin Coca-Cola General Electric Johnson & Johnson Kodak Lenovo Manulife McDonald's Omega SA Panasonic Samsung Electronics Visa Inc. Partners 18em Adidas Air China Bank of China China Mobile China National Petroleum Corporation China Netcom People's Insurance Company of China State Grid Corporation of China Sinopec Volkswagen Sponsors 18em Anheuser-Busch (Budweiser) Beijing Yanjing Brewery BHP Billiton Haier Hengyuanxiang Group zh 恆源祥 Sohu Tsingtao Brewery Uni-President China United Parcel Service Yili Group Exclusive Suppliers 18em Aggreko Beifa Group zh 贝发集团 COFCO Group (Great Wall Wine) DB Schenker Gehua Ticketmaster Jinlongyu Cooking Oils Mars Inc. (Snickers) Mengna Knitting Qianxihe Royale Furniture Holdings Staples Inc. Synear Food Holdings zh 思念食品 Technogym Vatti Yadu Science and Technology Suppliers 18em Aifly Aokang Group zh 奧康國際 Capinfo zh 首都信息 Crystal CG Dayun Group EF Education First Kokuyo Liby Group zh 立白 Microsoft Mondo NewAuto PricewaterhouseCoopers Taishan Sports Unipack Yuanpei Translation See also Olympics Find The Lost Ring, an Alternate Reality Game 2012 Summer Olympics marketing 2016 Summer Olympics marketing 2020 Summer Olympics marketing Great Big Events, one of the key marketing and event management organisations References 2 Marketing Category:Olympic marketing