140 Proof

Advertising company February 2025 January 2025 February 2015 140 Proof, Inc. 140 Proof logo.svg Private Advertising 2009 07, in San Francisco, California, United States Jon Elvekrog John Manoogian III 77 DeBoom Street, San Francisco, California United States Worldwide Jon Elvekrog (CEO) John Manoogian III (CTO) Social Advertising http://140proof.com 140 Proof, Inc. is an advertising company that uses social data from many sources in targeting relevant ads based on consumers' interests as indicated by their social activity across networks.Huspeni Andrea Have a Burning Business Question? Ask the Expert: Jon Elvekrog http://www.entrepreneur.com/article/234486 Entrepreneur 4 June 2014 4 June 2014Constable Simon Social Media's Ad-Revenue Revolution http://live.wsj.com/video/social-media-ad-revenue-revolution/57EC1656-F602-4108-B498-8F840CFD9B01.html#!57EC1656-F602-4108-B498-8F840CFD9B01 WSJ Digits 1 April 2014 History 140 Proof was launched in 2009 by Jon Elvekrog and John Manoogian III.http://vator.tv/news/2012-03-15-140-proof-debuts-social-ad-service-for-politicians 140 Proof debuts social ad service for politicians Vator March 15, 2012 January 15, 2013 Merino, Faith 140 Proof began as an app-based network; its name is a reference to the 140-character limit on Twitter.Hall Steve 140 Proof Launches Social Ad Platform for Premium Media Brands http://www.adrants.com/2012/12/140-proof-launches-social-ad-platform.php AdRants 3 December 2012 140 Proof does not serve ads on the Twitter website itself; instead, its API is used by third-party apps to display targeted ads appearing on apps, social sites, and mobile networks.Ha Anthony Social Ad Network 140 Proof Launches Partner Platform, Signs Up Jumptap https://techcrunch.com/2012/05/24/140-proof-partner-platfor/ TechCrunch 24 May 2012 24 May 2012AdExchanger Staff Company Targeting Twitter And The Social Stream Says Founder Manoogian http://www.adexchanger.com/ad-networks/location-based/ AdExchanger 10 October 2010 Additionally, the service allows advertisers to run campaigns on blogging platforms like WordPress and Tumblr.Ha Anthony 140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms https://techcrunch.com/2013/01/24/140-proof-tumblr-ads/ TechCrunch 24 January 2013 24 January 2014 140 Proof serves customers in the United States as well as internationally.Staff 140 Proof http://www.mmaglobal.com/members/140-proof Mobile Marketing Association In 2014, the company was granted a patent for targeting users based on persona data. 140 Proof's patented method includes the steps of receiving an advertisement request from a third-party environment with associated content, identifying a content stream that includes a reference to the third-party content, identifying a persona based on the user associated with the identified content stream and serving an advertisement to the third-party environment based on the identified persona.Cohen David 140 Proof Granted Patent for 'Targeting Users Based on Persona Data' http://allfacebook.com/140-proof-patent_b134176 AllFacebook 26 August 2014 In August 2016, 140 Proof was acquired by AcuityAds for up to $20 million in cash.Ha Anthony AcuityAds acquires social ad targeter 140 Proof for $20M https://techcrunch.com/2016/08/11/acuityads-acquires-140-proof/ TechCrunch 11 August 2016 11 August 2016 Mobile advertisements 140 Proof ads appear in mobile apps, mobile social reader apps, and mobile networks.https://techcrunch.com/2010/03/02/hootsuite-rolls-out-android-app-partners-with-140-proof-to-serve-ads-on-mobile-clients/ HootSuite Rolls Out Android App; Partners With 140 Proof To Serve Ads On Mobile Clients TechCrunch March 2, 2010 January 15, 2013 Rao, Leenahttps://www.washingtonpost.com/wp-dyn/content/article/2010/01/20/AR2010012004134.html 140 Proof Distills Ad Network For Twitter The Washington Post TechCrunch January 20, 2010 January 15, 2013 Rao, Leena Ads are targeted to specific audiences based on public interest graph data. In 2012, 140 Proof began offering video on any app running 140 Proof ads.https://techcrunch.com/2012/02/22/140-proof-video-ads/ 140 Proof Introduces Video To Its Social Ad Network TechCrunch February 22, 2012 January 15, 2013 Ha, Anthony Its first video ad campaign was for Chevrolet during the Super Bowl. The ads generated 50 million impressions in 2 days and resulted in 120,000 downloads of Chevy's “Chevy Game Time” app.http://www.digiday.com/mobile/twitter-leaves-ad-innovations-to-others/ Twitter Outsources Ad Innovation Digiday February 22, 2012 January 15, 2013 Sternberg, Josh Like its text ads, the videos show up in users’ social streams on apps that run 140 Proof ads. Users can watch, rate and share the video without leaving the page. The blended interest graph Public social activity from the interest graph is the primary data source 140 Proof uses to make its ads more relevant. Apps using 140 Proof give the company a user ID list stripped of names, along with the public information in that user's profile. 140 Proof's algorithms assemble ‘personas’ of users based on keywords in users’ posts and who users are following.https://techcrunch.com/2010/01/20/140-proof-rolls-out-ad-network-for-twitter-clients/ 140 Proof Distills Ad Network For Twitter TechCrunch January 20, 2012 January 15, 2013 Rao, Leena By combining information on several of a user's stated interests, interest graphs allow 140 Proof to infer further about the user's interests.https://www.forbes.com/sites/ciocentral/2012/11/30/5-ways-the-consumer-interest-graph-will-transform-the-web/ 5 Ways The Consumer 'Interest Graph' Will Transform The Web Forbes November 30, 2012 January 15, 2013 Savitz, Eric Brands can then choose personas toward which they can target their ads. For example, an advertiser might want to reach just sports fans, or either sports fans or mothers, or only sports fans who are also mothers.http://blogs.imediaconnection.com/blog/2012/05/16/followers-are-audiences-targeting-the-biggest-audiences-on-twitter/ Followers Are Audiences: Targeting the Biggest Audiences on Twitter iMedia Connection May 16, 2012 January 15, 2013 Elvekrog, Jon https://web.archive.org/web/20121110031604/http://blogs.imediaconnection.com/blog/2012/05/16/followers-are-audiences-targeting-the-biggest-audiences-on-twitter/ 2012-11-10 dead References 2 External links 140 Proof Official Website 140 Proof Official Blog https://web.archive.org/web/20110810102505/http://blog.140proof.com/ 2011-08-10 Category:Advertising agencies of the United States Category:Marketing companies established in 2009 Category:Companies based in San Francisco Category:South of Market, San Francisco Category:2009 establishments in the United States Category:2009 establishments in California