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10K Plan
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Public policy plan in Oakland, California
February 2012
The 10K Plan was an urban planning doctrine for Downtown Oakland to attract 10,000 new residents to the city's downtown and Jack London Square areas.
History
As Oakland Mayor, Jerry Brown continued his predecessor Elihu Harris' public policy of supporting downtown housing development in the area defined as the Central Business District in Oakland's 1998 General Plan.https://www.eastbayexpress.com/oakland/inflating-the-numbers/Content?oid=1082525 Inflating the Numbers, The Brown administration came very close on the 10K Plan. So why the grade inflation? Gammon Robert East Bay Express January 3, 2007 August 16, 2019 https://web.archive.org/web/20081230101059/http://www.eastbayexpress.com/news/inflating_the_numbers/Content?oid=323334 December 30, 2008https://fortune.com/2014/10/17/oakland-business-growth/ Is this city the next Brooklyn? It'd rather not be Zillman Claire Fortune October 17, 2014 August 16, 2019
Brown believed that downtown area should attract people who leave it at the end of their workday.https://www.mercurynews.com/2015/02/14/turnaround-in-downtown-oakland/ Turnaround in downtown Oakland Avalos George The Mercury News February 14, 2015 August 16, 2019
Since Brown worked toward the stated goal of bringing an additional 10,000 residents to Downtown Oakland, his plan became known as "10K." It has resulted in redevelopment projects in the Jack London District, where Brown purchased and later sold an industrial warehouse which he used as a personal residence.https://www.nytimes.com/2010/09/03/us/politics/03bcbrown.html As Mayor, Brown Remade Oakland's Downtown and Himself Elinson Zusha The New York Times September 2, 2010 August 16, 2019
An Uptown Project, had been criticized in the press for diverting over $60 million in affordable housing to fund luxury housing units, built by Forest City Enterprises.https://sfbayview.com/2012/01/nonprofit-housers-mourn-demise-of-redevelopment-agencies/ Nonprofit housers mourn demise of redevelopment agencies Carson Lynda San Francisco Bay View January 11, 2012 August 16, 2019
In 2010, The New York Times reported that the 10K plan was still incomplete nearly 4 years after Brown left Oakland. At the time of writing, the city completed just 3,549 units from projects approved during the Brown years.
In March 2014, Mayor Jean Quan announced her own 10K plan.https://www.eastbayexpress.com/SevenDays/archives/2014/03/06/thursday-must-reads-quan-to-unveil-new-10k-plan-for-oakland-state-lawmakers-consider-reforms-of-gifts-and-donations-rules Thursday Must Reads: Quan to Unveil New 10k Plan for Oakland; State Lawmakers Consider Reforms of Gifts and Donations Rules Gammon Robert East Bay Express March 6, 2014 August 16, 2019
The 10K plan succeeded in building only 6,000 housing units, but many went unsold and projects were paused due to the 2008 financial crisis.Orenstein Natalie 2023-11-21 Who lives in downtown Oakland’s shiny new apartment towers? https://oaklandside.org/2023/11/21/who-lives-in-downtown-oakland-new-apartment-buildings/ 2024-11-06 The Oaklandside en-US
References
Category:Politics of Oakland, California
Category:Urban planning in California
Category:Projects established in 1999
Category:1999 establishments in California