2014 Winter Olympics marketing

none 2014 Winter Olympics marketing was a long running campaign that began when Sochi won its bid to host the games in 2007. Symbols Emblem thumb|upright|A Soyuz rocket with Olympic livery. Its flight to the International Space Station, TMA-11M, was part of Sochi's torch relay. The emblem of the 2014 Winter Olympics was unveiled in December 2009. While more elaborate designs with influence from Khokhloma were considered, organizers chose to use a more minimalistic and "futuristic" design instead, consisting only of typefaces with no drawn elements at all. The emblem was designed so that the "Sochi" and "2014" lettering would mirror each other vertically, "reflecting" the contrasts of Russia's landscape (such as Sochi itself, a meeting point between the Black Sea and the Western Caucasus). Critics, including Russian bloggers, panned the logo for being too simplistic and lacking any real symbolism; Guo Chunning, designer of the 2008 Summer Olympics emblem Dancing Beijing, criticized it for its lack of detail, and believed it should have contained more elements that represented winter and Russia's national identity, aside from its blue color scheme and its use of .ru, the top-level domain of Russia.Behind Sochi's Futuristic Logo http://www.newyorker.com/online/blogs/currency/2014/02/sochi-and-olympic-logos.html The New Yorker 3 February 2014 4 February 2014 Slogan The Games' official slogan, Hot. Cool. Yours. (Жаркие. Зимние. Твои.), was unveiled on 25 September 2012, 500 days before the opening ceremony.http://www.sochi2014.com/en/media/news/59607/ Sochi 2014 Reveals its Slogan Sochi 2014 Olympic and Paralympic Games Organizing Committee 25 September 2012 29 September 2012 24 December 2018 https://web.archive.org/web/20181224013936/https://www.olympic.org/news dead Presenting the slogan, SOC president Dmitry Chernyshenko explained that it represented the "passion" and heated competition of the Games' athletes, the contrasting climate of Sochi, and a sense of inclusion and belonging.Sochi releases Olympic slogan that is neither hot, nor cool https://www.usatoday.com/story/gameon/2012/09/25/sochi-olympic-slogan-hot-cool-yours/1592155/ USA Today 10 February 2014 25 September 2012'Hot.Cool.Yours.' Decoding Russia's Sochi Olympic slogan https://www.csmonitor.com/World/Olympics/2014/0207/Hot.Cool.Yours.-Decoding-Russia-s-Sochi-Olympic-slogan The Christian Science Monitor 10 February 2014 Look of the Games Mascots right|thumb|The mascots of the 2014 Winter Olympics in Sochi. 2014 Winter Olympic and Paralympic Games mascots For the first time in Olympic history, a public vote was held to decide the mascots for the 2014 Winter Olympics; the 10 finalists, along with the results, were unveiled during live specials on Channel One. On 26 February 2011, the official mascots were unveiled, consisting of a polar bear, a snow hare, and a snow leopard. The initial rounds consisted of online voting among submissions, while the final round involved text messaging.Russian public to vote for Sochi 2014 mascot http://insidethegames.biz/winter-olympics/2014/11887-russian-public-to-vote-for-sochi-2014-mascot InsideTheGames.biz 7 February 2011 5 February 2014 22 February 2014 https://web.archive.org/web/20140222150520/http://www.insidethegames.biz/winter-olympics/2014/11887-russian-public-to-vote-for-sochi-2014-mascot deadSochi 2014 chooses three mascots for Olympics as Father Christmas withdraws in row over property rights http://www.insidethegames.biz/olympics/winter-olympics/2014/12093-sochi-2014-chooses-mascots InsideTheGames.biz 26 February 2011 5 February 2014 5 February 2014 https://web.archive.org/web/20140205070737/http://www.insidethegames.biz/olympics/winter-olympics/2014/12093-sochi-2014-chooses-mascots dead Colours Most Olympic brands choose to represent themselves with 3 or 4 "primary" colours which are often symbolic to the region, as well as "secondary" colours not found in the logo which are often found in less common symbols and/or graphics. Sochi, however, made a statement to symbolise the diversity of Russia, and used over 30 colours from all over the spectrum, in 90 different patterns, all put together in a graphic designed to resemble a quilt. 5 different colour families were used at different venues around the games; Red Orange and Yellow, Yellow and Green, Green and Blue, Blue and Purple, and Purple and Pink. Non-venue areas, as well as volunteer jackets and other public spaces featured all 5 colour families together in one. Banknotes and coins The Bank of Russia issued special coins and 100-ruble notes for the Games.The Sochi Stamp: A Sought-After Olympic Souvenir https://blogs.wsj.com/dailyfix/2014/02/07/the-sochi-stamp-a-sought-after-olympic-souvenir/ 11 February 2014 Wall Street Journal Video games The official Olympic video game is the fourth game in the Mario & Sonic series, Mario & Sonic at the Sochi 2014 Olympic Winter Games. It was released by Nintendo for the Wii U on 8 November 2013 in Europe, and 15 November 2013 in North America.Mario & Sonic at the Sochi Winter Games & 3rd Sonic Nintendo Exclusive Revealed http://www.animenewsnetwork.com/news/2013-05-17/mario-and-sonic-at-the-sochi-winter-games-and-3rd-sonic-nintendo-exclusive-revealed Anime News Network Others were Sochi 2014: Ski Slopestyle Challenge for Android operating system and Sochi 2014: Olympic Games Resort for online social network Facebook.http://www.olympicvideogames.com/ Sochi 2014 Olympic Winter Games Olympicvideogames.com 12 February 2014 Stamps In commemoration of the Games, Russian Post released a series of postage stamps depicting athletes, venues, and the mascots of the Games. Corporate sponsorship and advertising Sponsors Sponsors of the 2014 Winter OlympicsPartners http://www.sochi2014.com/en/partners-about www.sochi2014.com 2025-04-26 2014-02-27 https://web.archive.org/web/20140227210146/http://www.sochi2014.com/en/partners-about Worldwide Olympic Partners 18em Atos Coca-Cola Dow Chemical Company General Electric McDonald's Omega SA Panasonic Procter & Gamble Samsung Electronics Visa Inc. National Partners 18em Aeroflot Bosco Sport Bosco Sport ru Bosco Sport MegaFon Rosneft Rostelecom Russian Railways Sberbank Volkswagen Group RusOfficial Partners 18em Ingosstrakh PwC Спортлото Sportlotto ru Спортлото Official Suppliers 18em Адамас Adamas ru Адамас (компания) Avaya Baltika Breweries EF Education First Jet Set Sports Kommersant Power Technologies   WildRed Yamaha Motor Company Suppliers 18em Abrau-Durso Wineries Adecco Group Bauerfeind Contemporary International of Russia CTS Eventim Detech Europa Plus EXECT Business Training GAZ Group I-TECO Kärcher Kaspersky Lab Kelly Services KIOUT Life Fitness KINESIO Microsoft Paul Hartman LLC PR Agency CROS Rosatom Scania AB Ural Plant of Deicing Materials World Class See also Olympics 2010 Winter Olympics marketing 2018 Winter Olympics marketing References 2 Marketing Category:Olympic marketing