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1990 United States Senate election in Oregon
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1990 United States Senate election in Oregon Oregon presidential no 1984 United States Senate election in Oregon 1984 1996 United States Senate election in Oregon 1996 November 6, 1990 150x150px File:Mark hatfield (cropped).jpg Mark Hatfield Republican Party (United States) 590,095 53.68% File:Harry Lonsdale.jpg Harry Lonsdale Democratic Party (United States) 507,743 46.19% 1990 United States Senate election in Oregon results map by county.svg 260px County results Hatfield: #ffb2b2 40–50% #e27f7f 50–60% #d75d5d 60–70%Lonsdale: #a5b0ff 40–50% #7996e2 50–60% U.S. Senator Mark Hatfield Republican Party (United States) Mark Hatfield Republican Party (United States)
The 1990 Oregon United States Senate election was held on November 6, 1990, to select the U.S. Senator from the state of Oregon. Republican candidate Mark Hatfield was re-elected to a fifth term, defeating Democratic businessman Harry Lonsdale.
Primaries
The front-runners emerged quickly: for the Republicans, Hatfield was in his fourth term and was the 8th most senior U.S. Senator, having previously served as Governor of Oregon for two terms and Oregon Secretary of State. For the Democrats, Harry Lonsdale, who had founded the biotechnology company Bend Research, announced in early 1990 that he intended to aggressively challenge Hatfield over the incumbent's ties to special interests, and his positions on abortion rights and timber management. https://news.google.com/newspapers?id=_tY9AAAAIBAJ&sjid=dIYDAAAAIBAJ&pg=6996,626503
Lonsdale blast launches Senate campaign
The Bulletin
Attle
Rick
March 5, 1990
March 31, 2011
Republican primary
Campaign
In the Republican primary, Hatfield received a token challenge from Randy Prince, an environmentalist and former Eugene mayoral candidate who had once protested old-growth forest logging by tree sitting for 40 days. https://news.google.com/newspapers?id=vkRWAAAAIBAJ&sjid=nuoDAAAAIBAJ&pg=2894,3715473
If you're looking for Hatfield...
March 16, 1990
The Register-Guard
March 31, 2011 Despite an early miscue by Hatfield in which he missed the deadline for submitting a photograph for the primary voter's guide, Hatfield handily defeated Prince to move on to the general election.Cain Brad May 16, 1990 Lonsdale getting ready to battle Hatsfield https://www.newspapers.com/image/442433124/ July 16, 2025 Albany Democrat-Herald 5 Associated Press
Results
1990 Republican primary for United States Senator from Oregon
Republican Party (United States)
Mark Hatfield (incumbent)
208,327
79%
Republican Party (United States)
Randy Prince
54,722
21%
263,099
100.00%
Democratic primary
Campaign
Representative Ron Wyden of Oregon's 3rd congressional district considered challenging Hatfield, but decided against it. https://news.google.com/newspapers?id=PAIzAAAAIBAJ&sjid=ZusDAAAAIBAJ&pg=5596%2C4757872
Hatfield shifts gears in race
The Register-Guard
October 21, 1990
Walth
Brent
March 31, 2011 Lonsdale, who was unknown as a politician, announced his campaign in March, and came out swinging directly at Hatfield and mostly ignored his primary challengers. Lonsdale's main campaign themes were abortion rights, which Hatfield opposed; and timber management, in which Lonsdale opposed exporting timber from Oregon forests and wanted to restrict logging in old-growth forests. Lonsdale also criticized Hatfield as being out-of-touch with Oregonians after so many years in the Senate. Lonsdale announced that he would refuse to take special-interest contributions in his campaign, and would finance the campaign himself with the millions he had made from Bend Research. Lonsdale easily defeated his competition: Salem attorney Steve Anderson, Pleasant Hill computer programmer Neale S. Hyatt, Milwaukie retired truck driver Brooks Washburne, Eugene activist Bob Reuschlein, and Frank A. Clough, also of Eugene. https://news.google.com/newspapers?id=t0RWAAAAIBAJ&sjid=nuoDAAAAIBAJ&pg=5986,2129650
2nd Eugene man enters Senate race
March 9, 1990
March 31, 2011
The Register-Guard
Boyd
Jim http://www.ourcampaigns.com/RaceDetail.html?RaceID=249680
Oregon US Senate Democratic Primary Race, May 15, 1990
ourcampaigns.com
March 31, 2011
Results
Democratic primary for the United States Senate from Oregon, 1990
Democratic Party (United States)
Harry Lonsdale
162,529
64.13%
Democratic Party (United States)
Steve Anderson
34,305
13.54%
Democratic Party (United States)
Neale S. Hyatt
20,684
8.16%
Democratic Party (United States)
Brooks Washburne
13,766
5.43%
Democratic Party (United States)
Bob Reuschlein
12,383
4.89%
Democratic Party (United States)
Frank Clough
8,235
3.25%
Democratic Party (United States)
miscellaneous
1,535
0.61%
253,437
100.00%
General election
Campaign
Once the primaries concluded, Hatfield, who had been first elected U.S. Senator in 1966, rolled out his usual campaign honed from his decades of experience: he refused debates, never engaged his opponent directly, and focused on small, friendly campaign appearances that stressed the influence he wielded as a U.S. Senator with seniority and influence.
Lonsdale's self-financed campaign made heavy use of TV attack ads, criticizing Hatfield as being out of step with Oregonians on every issue, but primarily in terms of timber and abortion. He also made use of a nationwide anti-incumbency sentiment, and tore into Hatfield for being too closely tied to Washington special interests, and attempted to tie Hatfield to the Savings and loan crisis of the mid-1980s through his advisor Gerry Frank of the Meier & Frank chain of Oregon department stores, who had ties to a Salem savings and loan. By early October, polls showed the gap closing from 25 down to about 4 points in an early October poll conducted by The Oregonian newspaper, and by the end of October, some polls showed Lonsdale in the lead. https://news.google.com/newspapers?id=PgIzAAAAIBAJ&sjid=ZusDAAAAIBAJ&pg=4867,5223916
Lonsdale leads race, poll shows
October 23, 1990
Walth
Brent
The Register-Guard
March 31, 2011
With the polls running against him and time running out, Hatfield, who had not been seriously challenged since first being elected in 1966 and had never lost an election, https://news.google.com/newspapers?id=JtU9AAAAIBAJ&sjid=hoYDAAAAIBAJ&pg=3063,3090591
Hatfield overcomes Lonsdale, anti-incumbent mood to win
November 7, 1990
March 31, 2011
The Bulletin abandoned his tactic of staying above the fray and not engaging Lonsdale directly. In the media and in television ads, he charged Lonsdale with hypocrisy in his environmental stand, alleging that Lonsdale had allowed his company to illegally dump toxic chemicals into the environment. State will look at claims of Bend Research dumping
The Register-Guard
October 19, 1990
https://news.google.com/newspapers?id=I4FTAAAAIBAJ&sjid=f4YDAAAAIBAJ&pg=6833,4787315
March 31, 2011 Lonsdale vigorously denied the charges, which were later shown to have violated no laws, but the tactic may have stalled Lonsdale's momentum. Lonsdale Firm's Hazardous Waste Violated No Rules
The Register-Guard
Walth
Brent
March 21, 1992
https://news.google.com/newspapers?id=6EJWAAAAIBAJ&sjid=nOoDAAAAIBAJ&pg=5442%2C4430859
March 31, 2011 Hatfield went on to win in all but Multnomah, Columbia, Jackson, Baker, and Lincoln counties to win by more than 7 percentage points statewide.Liep Dave 1990 Senatorial General Election Results - Oregon https://uselectionatlas.org/RESULTS/state.php?year=1990&fips=41&f=0&off=3&elect=0&class=2 July 16, 2025 Dave Leip's Atlas of U.S. Presidential Elections
Results
1990 United States Senate election in Oregon
Republican Party (United States)
Mark Hatfield (incumbent)
590,095
53.68%
Democratic Party (United States)
Harry Lonsdale
507,743
46.19%
Write-In
Misc.
1,417
0.13%
1,099,255
100.00%
Republican Party (United States)
Democratic Party (United States)
+County Mark Hatfield
RepublicanHarry Lonsdale
Democratic%#%#Baker49.61% 2,97550.11%3,005Benton56.25%16,38243.72%12,733Clackamas55.76%65,29944.21% 51,775Clatsop54.35%7,00745.65%5,886Columbia49.64%7,62049.88%7,658Coos49.88%11,18449.64%11,130Crook55.61%2,93044.30%2,334Curry50.49%4,10949.00%3,988Deschutes50.39%14,59249.56%14,354Douglas56.44%19,17743.52%14,787Gilliam54.49%46145.27%383Grant53.02%1,66946.86%1,475Harney57.46%1,66342.47%1,229Hood River56.76%3,39543.24%2,586Jackson48.56%26,86851.41%28,447Jefferson53.23%2,31346.70%2,029Josephine50.82%12,01649.14%11,618Klamath50.52%10,01049.70%9,801Lake54.61%1,67745.39%1,394Lane52.29%56,49747.38%50,903Lincoln44.23%7,10855.73%8,957Linn60.50%20,28739.49%13,241Malheur61.37%4,94338.49%3,100Marion60.50%51,24239.17%33,172Morrow56.90%1,43942.86%1,084Multnomah49.27%117,36650.54%120,408Polk61.39%12,17038.60%7,653Sherman58.46%59441.34%420Tillamook51.53%4,89248.41%4,596Umatilla57.10%8,92642.89%6,704Union54.70%4,83445.06%3,982Wallowa55.31%1,81244.60%1,461Wasco56.60%4,97843.39%3,816Washington57.05%68,13442.93%51,268Wheeler42.77%34038.87%309Yamhill56.57%13,18643.14%10,057
Aftermath
This would be Hatfield's last term as U.S. Senator. He announced his retirement from the Senate in 1996. Despite stating that he was finished with politics following his loss to Hatfield, Lonsdale sought the Democratic nomination for Oregon's other Senate seat, held by Republican Bob Packwood in the 1992 Senate election, but lost in an extremely close and bitter primary to U.S. Congressman Les AuCoin. Lonsdale tried again for the Democratic nomination for the seat vacated by Hatfield in the 1996 Senate election, but lost by a wide margin to Mentor Graphics founder Tom Bruggere, who in turn lost to Republican Gordon Smith.
References
2
Oregon
1990
Senate