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2013 YouTube Music Awards
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February 2025
2013 YouTube Music Awards YouTube Music Awards (2013-2015).png 200px Sunday, November 3, 2013 Pier 36, New York City Jason Schwartzman and Reggie Watts and Vanessa Hudgens Kia YouTube YouTube Music Awards 2015
The 2013 YouTube Music Awards, abbreviated as the YTMA, was the inaugural music award show presented by YouTube. The inaugural award show was held on November 3, 2013, streamed live from Pier 36 in New York City, with additional shows in Seoul, Moscow, Rio de Janeiro, and London.
Unlike other award shows, the winners were entirely voted on by fans.Hughes Hilary https://www.usatoday.com/story/life/music/2013/11/03/first-you-tube-music-awards-gaga-eminem-arcade-fire/3420757/ YouTube Music Awards: Streaming of consciousness? USA Today November 3, 2013 November 3, 2013 The show was directed by Spike Jonze.Weisman Aly http://www.businessinsider.com/watch-the-first-ever-youtube-music-awards-live-streaming-now-2013-11 Watch The First Ever YouTube Music Awards Live-Streaming Now Business Insider November 3, 2013 November 3, 2013"None of us have done anything live before or an awards show – in a way we're all like amateurs on YouTube ourselves, making our first video. So even if it's messy, it'll be live," Jonze admitted to Billboard.com.Hampp Andrew http://www.billboard.com/articles/news/5778120/youtube-music-awards-director-spike-jonze-says-even-if-its-messy-itll-be-live YouTube Music Awards Director Spike Jonze Says 'Even If It's Messy, It'll Be Live' Billboard November 1, 2013 November 3, 2013
Announcement and promotion
On September 30, 2013, YouTube uploaded Announcing the first-ever YouTube Music Awards, on its own channel.https://www.youtube.com/watch?v=9ckE_S5Y5QM Announcing the first-ever YouTube Music Awards YouTube September 30, 2013 November 3, 2013 The video revealed that the award show would be presented by Kia. Several of the nominees, such as Epic Rap Battles of History and Eminem promoted their videos, in hopes they would win.https://www.youtube.com/watch?v=3mb215TytV0 A Special Announcement from ERB YouTube Epic Rap Battles of History October 26, 2013 November 3, 2013Mathers Marshall https://twitter.com/Eminem/status/393478955648303105 Eminem YTMA Artist of the Year Tweet Twitter October 24, 2013 November 3, 2013 Innovation of the Year nominee, DeStorm Power, also made a video asking his fans to vote for him stating, "Let's bring one home, and keep it in the family," referring to the fact that he is considered a homegrown YouTube musician.Power DeStorm https://www.youtube.com/watch?v=wEdr49ECL9g YouTube Music Awards! I'm nominated!!! (Let's win this!) YouTube DeStorm Power October 31, 2013 November 3, 2013 Kia served as the event's main sponsor.http://www.kia.com/worldwide/about-kia/company/corporate-news-view.aspx?idx=690 Kia to be Presenting Sponsor of inaugural YouTube Music Awards Kia October 1, 2013 November 29, 2013
Live performances and streaming
The award show featured live performances in the form of music videos from music industry stars such as Lady Gaga, Eminem, Arcade Fire, and Avicii.Gruttadaro Andrew http://hollywoodlife.com/2013/11/03/youtube-music-awards-live-stream-video-watch-2013-ytma/ 2013 YouTube Music Awards Live Stream — Watch The Show Online Hollywood Life November 3, 2013 November 3, 2013 November 4, 2013 https://web.archive.org/web/20131104070721/http://hollywoodlife.com/2013/11/03/youtube-music-awards-live-stream-video-watch-2013-ytma/ deadKennedy Gerrick D. http://www.latimes.com/entertainment/music/posts/la-et-ms-watch-the-youtube-music-awards-20131103,0,4454831.story Los Angeles Times Los Angeles Times November 3, 2013 November 3, 2013 The award show was live streamed on YouTube's official channel.https://www.youtube.com/watch?v=dG4xaLn2W6s&feature=inp-lt-mau Live Now: YouTube Music Awards (YTMA) YouTube November 3, 2013 November 3, 2013
ArtistSongDirector(s)Live Show Director(s) HMU Department Head Arcade Fire "Afterlife" Spike Jonze John Gonzalez Juliet Silva Yee CDZAWalk off the Earth "Abridged History of YouTube Music" medley
"Here It Goes Again" - OK Go
"Chocolate Rain" (feat. Tay Zonday)
"Single Ladies" - Beyoncé
"Born This Way" - Lady Gaga
"Party Rock Anthem" - LMFAO ft. Lauren Bennett and GoonRock
"Bed Intruder Song" - Antoine Dodson & The Gregory Brothers ft. Kelly Dodson
"I'm On A Boat" - The Lonely Island ft. T-Pain (feat. T-Pain)
with Walk of the Earth:
"Somebody That I Used to Know" - Gotye ft. Kimbra
"Call Me Maybe" - Carly Rae Jepsen
"Friday" - Rebecca Black
"TiK ToK" - Kesha
"Thrift Shop" - Macklemore & Ryan Lewis ft. Wanz
"Gangnam Style" - PSY
"The Fox (What Does the Fox Say?)" - Ylvis Joe Sabia (creator) Lady Gaga "Dope" Spike JonzeChris Milk Earl SweatshirtTyler, the Creator "Sasquatch" Wolf Haley (creator) Lindsey Stirling "Crystallize" Ray Tintori (creator) Avicii "Hey Brother""You Make Me""Wake Me Up" Spike JonzeChris MilkLena Dunham (writer) Juliet Silva YeeMaisha TeacherAngelina Avallone (Makeup + Hair Design) M.I.A. "Come Walk With Me" Fafi (artist) fr Fafi Fafi sup (creator) Eminem "Rap God" Syndrome (creator)
Winners and nominees
On Monday, October 21, 2013, YouTube announced the nominees for the six categories of its inaugural music award show.http://youtube-global.blogspot.com/2013/10/calling-all-music-fans-youtube-music.html Calling All Music Fans: YouTube Music Award Voting Opens Today Blogspot YouTube Official Blog October 21, 2013 November 3, 2013 The nominees are based on video views, likes, comments, and subscriptions since September 2012.Michalski Jennifer http://www.businessinsider.com/youtubes-music-awards-nominations-complete-list-2013-10 Here Are The Nominations For YouTube's First Music Awards Business Insider October 22, 2013 November 3, 2013 However, YouTube has not yet published the final stats results on the votes.
Girls' Generation won the Video of the Year with "I Got a Boy".
Video of the Year
Video of the Year recognizes the video with most fan engagement based on views, likes, shares, and comments.
25x25px|link=https://www.youtube.com/watch?v=wq7ftOZBy0E|Video Girls' Generation — "I Got a Boy"
*:x15px|link=https://www.youtube.com/watch?v=AByfaYcOm4A|Video Demi Lovato — "Heart Attack"
x15px|link=https://www.youtube.com/watch?v=dX_1B0w7Hzc|Video Epic Rap Battles of History — "Barack Obama vs. Mitt Romney"
x15px|link=https://www.youtube.com/watch?v=Ys7-6_t7OEQ|Video Justin Bieber ft. Nicki Minaj — "Beauty and a Beat"
x15px|link=https://www.youtube.com/watch?v=pco91kroVgQ|Video Lady Gaga — "Applause"
x15px|link=https://www.youtube.com/watch?v=hlVBg7_08n0|Video Macklemore & Ryan Lewis ft. Mary Lambert — "Same Love"
x15px|link=https://www.youtube.com/watch?v=LrUvu1mlWco|Video Miley Cyrus — "We Can't Stop"
x15px|link=https://www.youtube.com/watch?v=o_v9MY_FMcw|Video One Direction — "Best Song Ever"
x15px|link=https://www.youtube.com/watch?v=ASO_zypdnsQ|Video PSY – "Gentleman"
x15px|link=https://www.youtube.com/watch?v=n-D1EB74Ckg|Video Selena Gomez — "Come & Get It"
Artist of the Year
Artist of the Year recognizes the most watched, shared, liked, and subscribed-to artists.
thumb|180px|Eminem won Artist of the Year, and performed "Rap God" to close the award show.
25x25px|link=|Winner Eminem
Epic Rap Battles of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year
Response of the Year recognizes the best fan remixes, covers or parodies, based on views, likes, shares, and comments.
right Lindsey Stirling (7486855766).jpg 200 Pentatonix 2015.jpg 258 Lindsey Stirling, along with Pentatonix won Response of the Year.
25x25px|link=https://www.youtube.com/watch?v=aE2GCa-_nyU|Video Lindsey Stirling and Pentatonix – "Radioactive"
*:x15px|link=https://www.youtube.com/watch?v=fvEZUbzqqyM|Video Boyce Avenue (feat. Fifth Harmony) – "Mirrors"
x15px|link=https://www.youtube.com/watch?v=XZ3OLswKKAw|Video Jayesslee – "Gangnam Style"
x15px|link=https://www.youtube.com/watch?v=fz4MzJTeL0c|Video ThePianoGuys – "Titanium / Pavane"
x15px|link=https://www.youtube.com/watch?v=WcM14Al83Ls|Video Walk Off the Earth (feat. KRNFX) – "I Knew You Were Trouble"
YouTube Phenomenon
Recognizing the songs that generated the most fan videos.
thumb|180px|Taylor Swift's "I Knew You Were Trouble" won YouTube Phenomenon
25x25px|link=|Winner "I Knew You Were Trouble"
"Diamonds"
"Gangnam Style"
"Harlem Shake"
"Thrift Shop"
YouTube Breakthrough
Recognizing the artists with the greatest growth in views and subscribers.
thumb|180px|Macklemore & Ryan Lewis won YouTube Breakthrough
25x25px|link=|Winner Macklemore & Ryan Lewis
Kendrick Lamar
Naughty Boy
Passenger
Rudimental
Innovation of the Year
Innovation of the Year recognizes creative video innovations with the most views, likes, shares and comments.
thumb|180px|DeStorm Power, winner of Innovation of the Year
25x25px|link=https://www.youtube.com/watch?v=m6FepyR0KuE|Video DeStorm – "See Me Standing"
*:x15px|link=https://www.youtube.com/watch?v=6fdr-Fiv92c|Video Anamanaguchi – "Endless Fantasy"
x15px|link=https://www.youtube.com/watch?v=DpVfF4U75B8|Video Atoms for Peace – "Ingenue"
x15px|link=https://www.youtube.com/watch?v=ZCUCBCL8KKQ|Video Bat For Lashes – "Lilies"
x15px|link=https://www.youtube.com/watch?v=gGmfOsdla2Y|Video Toro Y Moi – "Say That"
Reception
The show was documented for being unusual compared to other award shows, as well as having moments of awkward pauses and brief technical difficulties.Talbott Chris http://bigstory.ap.org/article/eminem-swift-top-weird-youtube-music-awards Eminem, Swift Top Weird YouTube Music Awards Associated Press The Big Story November 3, 2013 January 13, 2015 January 14, 2015 https://web.archive.org/web/20150114102743/http://bigstory.ap.org/article/eminem-swift-top-weird-youtube-music-awards dead Eminem's victory of Artist of the Year was, perhaps, the pinnacle of the feeling that the YouTube Music Awards' nominees were puzzling.Gelt Jessica http://www.latimes.com/entertainment/tv/showtracker/la-et-st-youtube-music-awards-eminem-wins-artist-of-the-year-20131103,0,7513928.story#axzz2jdsdyvQY YouTube Music Awards: Eminem wins Artist of the Year ... wait, what? Los Angeles Times November 3, 2013 November 3, 2013 This is because a frequent criticism was that being the YouTube Music Awards, homegrown YouTube musicians should have been more frequently nominated than they were.Clem JB https://www.youtube.com/watch?v=35mN-9nUlWw COME ON MAN! Ylvis The Fox Not Nominated as a Youtube Phenomenon at 2013 Youtube Music Awards? YouTube JB Clem November 2, 2013 November 3, 2013 The Los Angeles Times stated, "He is hardly a YouTube sensation in the traditional sense. He's more of an MTV kind of guy. Shouldn't YouTube try harder to honor its own?", referring to Eminem and his victory at the YTMAs.
Attendee and performer Tyler, the Creator, was also critical of the awards, noting the mainstream artist presence rather than independent YouTube musicians.http://news.revolt.tv/tyler-the-creator-youtube-music-awards/ Revolt TV News | Tyler, the Creator Disses YouTube Music Awards On Red Carpet News.revolt.tv November 4, 2013 November 7, 2013 https://web.archive.org/web/20131107052908/http://news.revolt.tv/tyler-the-creator-youtube-music-awards 2013-11-07 dead
Yahoo! News stated, "The 90-minute affair may have split the Internet audience down the middle, judging by comments posted on Twitter, in which some people complained of censorship, when the show's live stream stopped several times."Milfeld Becca https://news.yahoo.com/youtube-debuts-first-ever-music-awards-200433456.html Eminem takes top honor at YouTube music awards Yahoo! News November 3, 2013 November 3, 2013 YouTube disabling comments on the video of the award show was also heavily criticized by fans.Cohen Joshua http://www.tubefilter.com/2013/11/04/youtube-music-awards-disable-comments/ Why Did YouTube Disable Comments On The Live Stream Of Its Music Awards? Tubefilter November 4, 2013 November 10, 2013Peterson Tim http://adage.com/article/digital/youtube-music-awards-drew-thousands-millions-views/245099/ YouTube Music Awards Drew Thousands, Not Millions, of Views Ad Age November 4, 2013 November 17, 2013
Additionally, Girls' Generation, the Video of the Year's winner, received a considerable amount of negative backlash on Twitter from fans of the other candidates.Peterson Jacques Girls' Generation Wins Big At YouTube Music Awards, Racist Tweets From Losing Fandoms Follow http://popdust.com/2013/11/03/girls-generation-wins-big-at-youtube-music-awards-racist-tweets-from-losing-fandoms-follow/ Another winner, DeStorm, had his name mispronounced by hosts as he accepted his award. This was used as an example in a common criticism of the ceremony, which was that YouTube pushed its own content creators aside in favor of more traditional celebrities.Gutelle Sam http://www.tubefilter.com/2013/11/04/youtube-music-awards-weird-problem/ The YouTube Music Awards Were Weird, And That's A Problem Tubefilter November 4, 2013 November 10, 2013
References
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External links
Category:2013 awards in the United States
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