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1948–49 United States network television schedule
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1948
The 1948–49 network television schedule for the four major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1948 through March 1949. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1947–48 season. This was the first season in which all four networks then in operation in the United States offered nightly prime time schedules Monday through Friday.Brooks Tim Marsh Earle F. The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present June 24, 2009 Random House Publishing Group 978-0-307-48320-1 1195 https://books.google.com/books?id=w8KztFy6QYwC&dq=%22Saturday+Night+Jamboree%22&pg=PA1195 April 4, 2023 enMcNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 449. ISBN 0-14-02-4916-8.
The schedule below reflects the fall lineup as it all settled into place throughout October 1948, before any subsequent time changes were made and additional new series appeared in November.
New fall series are highlighted in bold. A number of ABC's new fall shows began as early as mid-August when the network first began broadcasting a seven-night schedule. CBS and DuMont also had some new shows begin in the latter half of August. These shows are noted as such by (Aug.). NBC began airing Saturday Night Jamboree in December.NBC Yearbook, National Broadcasting Company, 1937Norton, Jack https://books.google.com/books?id=SP9kEAAAQBAJ&dq=NBC+Jamboree&pg=PT203 Cornstars: Rube Music in Swing Time 16 March 2022 Lulu.com 9781458340429
Several notable programs debuted during the season and within the preceding summer. The preservation of these telecasts on kinescope film vary. The Texaco Star Theater proved to be one of the most notable hits of the year with its host, Milton Berle, credited with encouraging consumers to purchase their first television set. The 1948 episodes of the Berle show are missing, but many of the 1949 episodes still exist. A short-lived series, The Laytons, was the first network television sitcom to feature an African-American in a regular supporting role, albeit a stereotypical one. No episodes have survived. The Morey Amsterdam Show, which debuted on CBS in December, introduced television audiences to Art Carney as a lead cast member. In the David Weinstein book, The Forgotten Network, similarities between Carney's role as "Charlie the Doorman" and his later Ed Norton from Cavalcade of Stars and The Honeymooners are noted. The Morey Amsterdam Show was not a ratings success. Four episodes are held by the UCLA Film and Television Archive. Toast of the Town, debuting in June 1948 and re-titled The Ed Sullivan Show in 1955 and a mainstay of Sunday night viewing, became one of the most successful and long-running programs in American television history. It would remain on the air until 1971. The premiere episode with composers Richard Rodgers and Oscar Hammerstein II and the comedy team of Dean Martin and Jerry Lewis are among the few missing telecasts.
Legend
#abbfff darkgray Light blue indicates local programming.
#6699CC darkgray Dark blue indicates news programming.
lightgreen darkgray Light green indicates sporting events.
#bf8fef darkgray Light purple indicates movies.
Sunday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m. ABC Local programming The Southernaires Quartet Hollywood Screen Test Actors Studio Local programming CBS The Week in Review (7:00) / Local programming (7:15) Ford Television Theatre Hour (monthly) Local programming Toast of the Town America Speaks (10:00) / Local programming (10:15) Local programming DMN The Original Amateur Hour Local programming NBC Mary Kay and Johnny (7:00) / Review of the Week (7:20) Admiral Presents the Five Star Revue — Welcome Aboard Author Meets the CriticsMeet the Press The Philco Television Playhouse Local programming
Notes: Toast of the Town, later known as The Ed Sullivan Show, premiered June 20, 1948, at 9:00 p.m. on CBS.
On DuMont, King Cole's Birthday Party, also known as simply Birthday Party, aired from 6:00 to 6:30 p.m. Eastern Time from March to May 1949.
Monday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.ABC News and Views (7:00) / Local Programming (7:15) Kiernan's Corner Quizzing the News Local ProgrammingCBS Local Programming (7:00) / Places Please (7:15) CBS Television News (7:30) / Face the Music (7:45) Local programmingDMN Doorway to Fame Camera Headlines (7:30) / Local programming (7:45) Champagne and Orchids (8:00) / Local programming (8:15) Local programming Court of Current Issues Local programmingNBC Fall Local programming America Song (7:30) / Camel Newsreel Theatre (7:50)The Chevrolet Tele-Theatre Americana Local programming (9:00) / Boxing From St. Nicholas Arena (9:10) Winter Colgate Theatre
Notes: Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time. On NBC, Colgate Theatre premiered on January 3, 1949.
Tuesday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m. ABC News and Views (7:00) / Local programming (7:15) Movieland Quiz Local programming America's Town Meeting Local programming CBS The Roar of the Rails (7:00) / Local programming (7:15) CBS Television News (7:30) / Face the Music (7:45) Local programming We the People People's Platform Local programming DMN The Alan Dale Show (7:00) / Local programming (7:15) Camera Headlines (7:30) / I.N.S. Telenews (7:45) Operation Success Local programming Boxing From Jamaica Arena NBC Local programming Musical Miniatures (7:30) / Camel Newsreel Theatre (7:50) Texaco Star Theater Mary Margaret McBride Local programming Wrestling From St. Nicholas Arena
Note: Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.
Wednesday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m. ABC News and Views (7:00) / Local programming (7:15) Critic at Large The Gay Nineties Revue Candid Microphone (8:30) / Three About Town (8:45) Local programming Wrestling From Washington, D.C. CBS Local programming (7:00) / Places Please (7:15) CBS Television News (7:30) / Face the Music (7:45) Kobbs' Korner Winner Take All Tournament of Champions DMN Fall King Cole's Birthday Party Camera Headlines (7:30) / Local programming (7:45) The Laytons (Aug.) The Growing Paynes Boxing From Jamaica Arena Mid-fall Spring NBC Fall Local programming You Are an Artist (7:30) / Camel Newsreel Theatre (7:50) Girl About Town The Ted Steele Show (8:30) / Story of the Week (8:45) Kraft Television Theatre Local programming (10:00) / Village Barn (10:10) Mid-fall Picture This Summer The Black Robe
Notes: On DuMont, King Cole's Birthday Party also was known as simply Birthday Party. The Laytons only lasted 10 episodes, from August 11 to October 13, 1948. Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.
On NBC, Picture This, hosted by Wendy Barrie, aired November 17, 1948, to February 9, 1949. The Black Robe debuted on May 18, 1949, and ran from 8:30 p.m. to 9:00 p.m. on Wednesday until it began to air at various times on Mondays during August 1949.
Thursday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m. ABC Fall News and Views (7:00) / Local programming (7:15) Local programming Club Seven ABC Feature Film Local programming Summer Blind Date Local programming Mid-summer Blind Date CBS Local programming CBS Television News (7:30) / Face the Music (7:45) To the Queen's Taste Local programming DMN Fall The Adventures of Oky Doky Camera Headlines (7:30) / The Jack Eigen Show (7:45) Local programmingCharade Quiz Wrestling From Columbia Park Arena Summer King Cole's Birthday PartyNBC Local programming NBC Presents (7:30) / Girl of the Week (7:45) / Camel Newsreel Theatre (7:50) Princess Sagaphi (8:00) / The Nature of Things (8:15) The Swift Show The Gulf Road Show Starring Bob Smith The Bigelow Show Local programming`
Notes: On ABC, Blind Date debuted on May 5, 1949, airing from 7:30 to 8:00 p.m. Eastern Time. It moved to 9:30 p.m. during July 1949 and aired in that time slot into September 1949.
On DuMont, King Cole's Birthday Party also was known as simply Birthday Party. Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.
Friday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m. ABC News and Views (7:00) / Local programming (7:15) Tales of the Red Caboose (7:30) / Local programming (7:45) Teenage Book Club That Reminds Me Break the Bank Local programming CBS Local programming (7:00) / Places Please (7:15) CBS Television News (7:30) / Face the Music (7:45) Sportsman's Quiz (8:00) / What's It Worth (8:05) Captain Billy's Mississippi Music Hall Local programming DMN Key to the Missing Camera Headlines (7:30) / Local programming (7:45) Fashions on Parade Local programming Wrestling From Jamaica Arena NBC Fall Local programming Musical Merry-Go-Round (7:30) / Camel Newsreel Theatre (7:50) Musical Miniatures Stop Me If You've Heard This One The Ted Steele Show (9:00) / Local programming (9:15) Gillette Cavalcade of Sports (9:30) / Greatest Fights of the Century (10:45) Winter Your Show Time Summer Hopalong Cassidy
Notes: From April 14, 1948, to April 22, 1949, Russ Hodges' Scoreboard aired Fridays from 6:30pm to 6:45pm ET on DuMont. Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.
On NBC, Your Show Time replaced Musical Miniatures on January 21, 1949. Your Show Time had premiered on NBC's East Coast stations in September 1948, and began to include NBC's Midwest stations on January 21.
Saturday
Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m. ABC News and Views (7:00) / Local programming (7:15) Sports with Joe Hasel (7:30) / Local programming (7:45) Local programming CBS Fall Local programming Spring Local programming Local programming (7:30) / Blues by Bargy (7:45-8:00) Local programming Summer Local programming (7:30) / Blues by Bargy (7:45–7:55) NBC Fall Local programming Television Screen Magazine Local programming Late fall Local programmingSaturday Night Jamboree Winter Saturday Night JamboreeTelevision Screen Magazine Spring Local programming Local programming Saturday Night Jamboree Local programming Summer Local programmingMeet Your Congress Local programming
By network
ABC
Returning Series
Candid Microphone
Club Seven
Critic at Large
Fashions on Parade (moved from DuMont)
The Gay Nineties Revue
Hollywood Screen Test
Kiernan's Corner
Movieland Quiz
News and Views
Sports with Joe Hasel
Teenage Book Club
That Reminds Me
Quizzing the News
Three About Town
Wrestling from Washington, D.C.
New Series
ABC Barn Dance
ABC Feature Film
ABC Television Players
Actors Studio
America's Town Meeting
Blind Date *
Bowling Headliners *
Break the Bank
Buzzy Wuzzy
Celebrity Time
Crusade in Europe *
Celebrity Time
Fashions on Parade
Fun For The Money
Mama Rosa
On Trial
Photoplay Time
Roller Derby
Stained Glass Windows
Stand By for Crime
Tales of the Red Caboose
Think Fast
Tomorrow's Boxing Champions
CBS
Returning Series
Face the Music
The Fred Waring Show
CBS Television News
To the Queen's Taste
Toast of the Town
We the People
What's It Worth
Winner Take All
New Series
Adventures in Jazz *
American Speaks
Arthur Godfrey and His Friends *
Arthur Godfrey's Talent Scouts *
Blues by Bargy *
Capital Billy's Mississippi Music Hall
Ford Television Theatre Hour
Kobbs' Korner
Lamp Unto My Feet
The Morey Amsterdam Show
Our Miss Brooks
The Dennis James Carnival
People's Platform
Places Please
The Roar of the Rails
Ruthie on the Telephone *
The Sonny Kendis Show *
Studio One
Suspense *
Tournament of Champions
The Week in Review
Wesley
DuMont
Returning series
Camera Headlines
Charade Quiz
Court of Current Issues
Doorway to Fame
I.N.S. Telenews
The Jack Eigen Show
Key to the Missing
King Cole's Birthday Party
The Original Amateur Hour
New series
Admiral Broadway Revue *
The Adventures of Oky Doky
The Alan Dale Show
And Everything Nice *
Boxing From Jamaica Arena
Café de Paris *
Champagne and Orchids
Fashions on Parade
Front Row Center *
The Growing Paynes
Hotel Broadway *
Johnny Olson's Rumpus Room *
The Laytons
The Magic Cottage *
Manhattan Spotlight *
Newsweek Views the News
The Original Amateur Hour
The School House *
Spin the Picture * (originally Cut)
The Stan Shaw Show
Teen Time Tunes *
The Vincent Lopez Show
Window on the World *
Wrestling From Columbia Park Arena
Not returning from 1947–48:
Camera Headlines
Highway to the Stars
Look Upon a Star
Playroom
Small Fry Club
The Walter Compton News
Western movie
NBC
Returning Series
America Song
Americana
Author Meets the Critics
The Bigelow Show
Camel Newsreel Theatre
Duffy's Tavern
Gillette Cavalcade of Sports
Juvenile Jury
Kraft Television Theatre
Mary Kay and Johnny
Meet the Press
Musical Miniatures
The Nature of Things
Stop Me If You've Heard This One
Story of the Week
The Swift Show
Television Playhouse
The Texaco Star Theater
Village Barn
You Are an Artist
New Series
Academy Theatre *
Admiral Broadway Revue *
Admiral Presents Five Star Revue — Welcome Aboard
The Black Robe
The Chevrolet Tele-Theatre
Colgate Theatre *
Fireside Theatre *
Garroway at Large *
Girl About Town
Greatest Fight of the Century
The Gulf Road Show Starring Bob Smith
The Hartmans *
Hopalong Cassidy *
Mary Margaret McBride
NBC Presents *
The Philco Television Playhouse
Picture This
Princess Sagaphi
Saturday Night Jamboree
The Ted Steele Show
Theatre of the Mind *
Welcome Aboard *
Who Said That?
Wrestling From St. Nicholas Arena
Your Show Time *
Not returning from 1947–48:
The Esso Newsreel
In the Kelvinator Kitchen
MLB
MLB on NBC
Television Playhouse
Village Barn
The World in Your Home
Note: The * indicates that the program was introduced in midseason.
Bibliography
Bergmann, Ted; Skutch, Ira (2002). The DuMont Television Network: What Happened?. Lanham, Maryland: Scarecrow Press. 0-8108-4270-X.
Castleman, H. & Podrazik, W. (1982). Watching TV: Four Decades of American Television. New York: McGraw-Hill. 314 pp.
References
Category:United States primetime network television schedules
Category:1948 in American television
Category:1949 in American television