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10 Comedy
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Australian TV channel
June 2014
February 2025
10 Comedy 10 Comedy 2025 logo.svg 250px Logo used since 2025 2011 01 11 yes 576i (SDTV) 16:91080i (HDTV) 16:9 (Metropolitan, Regional QLD, Southern NSW & ACT and Northern NSW & Gold Coast) Network 10 Paramount Networks UK & Australia(Paramount Skydance Corporation) Network Ten Pty Limited Australia English Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Northern NSW & Gold Coast, Southern NSW & ACT, Griffith, Broken Hill, Regional VIC, Tasmania, Eastern SA, Spencer Gulf, Central Australia, Regional WA Eleven (2011–2018)
10 Peach (2018–2024)
10 Peach Comedy (2024–2025) One SD (Standard definition) Channel 10
10 HD
10 Drama
Nickelodeon
You.tv
Gecko TV https://10.com.au Freeview 10 metro (virtual) 11 Freeview 10 Northern NSW & Gold Coast, Regional QLD, Southern NSW, Regional Victoria, 10 Tasmania (virtual) 52 Freeview Seven Spencer Gulf SA/Broken Hill NSW (virtual) 53 Freeview WIN/Seven Regional WA (virtual) 55 Freeview 10 Darwin 13 Freeview 10 Central 11 10
10 Comedy is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven.Knox David 22 October 2010 11 / 1 / 11 ....and counting http://www.tvtonight.com.au/2010/10/11-1-11-and-counting.html 22 October 2010 TV Tonight It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network Ten in 2017.
The channel focuses primarily on programming targeting a young adult audience and was the home of Neighbours—the longest-running drama series on Australian television. Prior to the launch of Nickelodeon, the channel also aired children's programming.
History
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International.Washbrook Cyril 26 August 2010 Ten announces launch of Eleven http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ dead https://web.archive.org/web/20100910033922/http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ 10 September 2010 4 October 2010 The Spy Report Media SpyJames Meg 25 August 2010 CBS goes down under and takes minority stake in Australian TV venture http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html live https://web.archive.org/web/20101209170933/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html 9 December 2010 26 August 2010 The Los Angeles Times 10 held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Comedy a sister network to MTV and Nickelodeon.
10 Peach (2018–2024)
On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network 10. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.http://www.bandt.com.au/marketing/network-ten-rebrands-network-10-new-look-logo Network Ten Rebrands As 'Network 10' With New-Look Logo 31 October 2018 B&T 31 October 2018 en-USLallo Michael 31 October 2018 Network Ten in 2019: What's new, what's returning, what's gone? https://www.smh.com.au/entertainment/tv-and-radio/network-ten-in-2019-what-s-new-what-s-returning-what-s-gone-20181029-p50cp3.html registration 31 October 2018 The Sydney Morning Herald Fairfax Media Sydney en-AU 0312-6315 2129017800Samios Zoe 31 October 2018 Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558 31 October 2018 Mumbrella en-AUManning James 31 October 2018 10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play https://mediaweek.com.au/10-upfront-behind-the-rebrand/ 31 October 2018 Mediaweek en-AU
10 Comedy (2024–present)
On 5 June 2024, it was announced that 10 Peach would rebrand to 10 Peach Comedy on 12 June 2024, as part of a rebranding of Bold and Peach to reflect their genre positionings.Knox David 5 June 2024 10 Peach, 10 BOLD rebranding as 10 Peach Comedy, 10 BOLD Drama. https://tvtonight.com.au/2024/06/10-peach-10-bold-rebranding-as-10-peach-comedy-10-bold-drama.html 5 June 2024 TV Tonight TV Tonight
On 30 June 2025, the channel shortened its name to 10 Comedy as part of a rebranding of Network 10.2025-06-30 Network 10 unifies brand across TV and streaming in major overhaul https://www.marketing-interactive.com/network-10-unifies-brand-across-tv-and-streaming-in-major-overhaul 2025-07-07 Marketing-Interactive enKnox David https://tvtonight.com.au/2025/06/10-drops-peach-bold-brands-renames-multichannels-as-10-comedy-10-drama.html 10 drops "Peach, BOLD" brands. Renames multichannels as 10 Comedy, 10 Drama. 16 June 2025 TV Tonight TV Tonight 16 June 2025
Programming
10 Comedy offers catch-up and encore presentations from Channel 10.http://www.tvtonight.com.au/2015/06/multichannel-survey-eleven-one-3.html Multichannel Survey: Eleven / One Knox David TV Tonight 15 June 2015 15 June 2015http://www.tvtonight.com.au/2014/05/multichannel-survey-eleven-one-2.html Multichannel Survey: Eleven / One Knox David TV Tonight 11 May 2014 11 May 2014http://www.throng.com.au/2015/07/mid-year-update-eleven-best-multi-channel-in-australia/ Mid Year Update – Eleven: Best Multi Channel in Australia Ryan Aaron Throng Australia 7 July 2015 7 July 2015 7 July 2015 https://web.archive.org/web/20150707110433/http://www.throng.com.au/2015/07/mid-year-update-eleven-best-multi-channel-in-australia/ dead It features a mix of repeated classic programs, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Most of the classic programming on 10 Comedy comprises 80's, 90's and 2000's comedies and dramas sourced from Paramount Television, CBS Studios and CBS Studios International (via parent company Paramount Global).
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic.Clune Richard 8 August 2010 Jennifer on Ten's frontline http://www.dailytelegraph.com.au/news/sunday-telegraph/jennifer-on-tens-frontline/story-e6frewt9-1225902461918 dead https://archive.today/20121231030111/http://www.dailytelegraph.com.au/entertainment/insider/jennifer-on-tens-frontline/story-e6frewt9-1225902461918 31 December 2012 8 August 2010 The Daily Telegraph News Limited SydneyChessell James 13 January 2011 Eleventh heaven as Ten Network hails debut http://www.theaustralian.com.au/business/eleventh-heaven-as-ten-network-hails-debut/story-e6frg8zx-1225986587144 dead https://web.archive.org/web/20110119060018/http://www.theaustralian.com.au/business/eleventh-heaven-as-ten-network-hails-debut/story-e6frg8zx-1225986587144 19 January 2011 12 January 2011 The Australian News Limited Sydney26 August 2010 Neighbours moving to Eleven http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ dead https://web.archive.org/web/20100910033220/http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ 10 September 2010 26 August 2010 The Spy Report Media Spy The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot. In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast.http://www.tvtonight.com.au/2012/02/bumped-toasted-tv-totally-wild-etc.html Bumped: Toasted TV, Totally Wild etc. Knox David TV Tonight 19 February 2012 9 March 2014 On 4 November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Comedy includes Couch Time, The Loop and Bondi Ink Tattoo.http://www.tvtonight.com.au/2014/11/ten-2015-highlights-celebrity-drama-sport.html TEN 2015 highlights: Celebrity, Drama, Sport. TV Tonight 14 November 2014 Knox David 14 November 2014
On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding.https://tvblackbox.com.au/page/2020/05/11/10-confirms-plans-to-launch-new-entertainment-focussed-multi-channel/ 10 confirms plans to launch new entertainment focused multi-channel Perry Kevin TV Blackbox 11 May 2020 18 June 2020 This ran until 27 September, when children's programming was entirely moved to 10 Shake.25 September 2020 10 Shake viewers guide: What is on 10's newest channel? https://www.mediaweek.com.au/10-shake-viewers-guide-what-is-on-10s-newest-channel/ Mediaweek en-AU
The network also has ongoing content new and classic film and television brands from Paramount Pictures, DreamWorks Pictures, MTV Entertainment Studios, Miramax and Paramount Players.
Availability
10 Comedy is available in 1080i high definition from the network's five metropolitan owned-and-operated stations,Perry Kevin 2025-08-20 Viewers get sharper laughs with 10 COMEDY upgrade to HD https://tvblackbox.com.au/page/2025/08/21/viewers-get-sharper-laughs-with-10-comedy-upgrade-to-hd/ 2025-08-21 TV Blackbox en-AU TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and available in 1080i high definition on it’s regional owned and operated stations, Regional Victoria GLV/BCV, CTC in Southern New South Wales/Australian Capital Territory, TNQ in Regional Queensland, and NRN in Northern New South Wales.
The channel is also available to regional Australia viewers through Southern Cross Media Group's owned and operated stations SGS/SCN in Spencer Gulf and Broken Hill, MGS/LRS in eastern South Australia, WIN Television’s owned and operated stations MDN in Griffith and the MIA. Digital joint venture stations WDT in regional Western Australia, TDT in Tasmania, DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Comedy.
Logo and identity history
Slogan history
11 January 2011 – 31 October 2018: He11o
31 October 2018 – 12 June 2024: Life's Peachy
References
External links
Television Australia
https://10.com.au
10PeachAU
Category:2011 establishments in Australia
Category:Comedy television networks
Category:Digital terrestrial television in Australia
Category:English-language television stations in Australia
Category:Network 10
Category:Television channels and stations established in 2011