411 REFERENCE · Wikipedia
.sucks
Reference material by Wikipedia contributors. This retains its source identity and is not 411 news reporting.
Generic top-level Internet domain
.sucks DotSucks Logo.jpg 2015 Domain Registrar https://get.sucks/
.sucks is an internet domain registrar company that controls the rights to sell .sucks domains.Leo Mirani https://qz.com/363192/this-internet-address-costs-2500-annually-and-it-sucks This Internet Address Costs 2500 Annually and It Sucks qz.com 16 March 2015 2019-02-22 https://web.archive.org/web/20190222082011/https://qz.com/363192/this-internet-address-costs-2500-annually-and-it-sucks/ live 2018-11-01
.sucks domain names
ICANN#.sucks domain
.sucks domains are owned and controlled by the Vox Populi Registry.Kevin Murphy http://domainincite.com/17622-battles-for-chat-style-tennis-bingo-and-sas-are-over Battles for .chat, .style, .tennis, bingo and .sas over domainincite.com 6 November 2014 2014-11-09 https://web.archive.org/web/20141109012710/http://domainincite.com/17622-battles-for-chat-style-tennis-bingo-and-sas-are-over? live 2018-11-01 Vox Populi won the rights for .sucks gTLD in November 2014. Robert Hackett May 20, 2015 http://fortune.com/2015/05/20/dot-sucks-web-address Dot Sucks Web Address Fortune.com Time Inc. 2018-11-09 https://web.archive.org/web/20181109112123/http://fortune.com/2015/05/20/dot-sucks-web-address/ live 2018-11-01 Domains with .sucks names became available after the Internet Corporation for Assigned Names and Numbers (ICANN) approved the generic top-level domain name (gTLD) in 2014 and assigned it to Vox Populi Registry Inc. in March 2015.https://www.icann.org/resources/agreement/sucks-2014-12-22-en .sucks Registry Agreement icann.org Internet Corporation for Assigned Names and Numbers 2019-11-05 https://web.archive.org/web/20191105171110/https://www.icann.org/resources/agreement/sucks-2014-12-22-en live 2018-11-01
Its primary use is apparently for domain hacks.June 2025
The number of registrations and renewals of .sucks domains appears to be declining as of 2018.James Sanders June 15, 2018 https://www.techrepublic.com/article/rampant-spam-falling-registrations-show-new-gtlds-have-limited-business-value Rampant Span Falling Registrations Show New gTLDs Have Limited Business Value techrepublic.com 2018-06-15 https://web.archive.org/web/20180615231311/https://www.techrepublic.com/article/rampant-spam-falling-registrations-show-new-gtlds-have-limited-business-value/ live 2018-11-01
Controversy
.sucks domains have generated controversy regarding potential cybersquatting, as individuals can purchase a trademarked domain with bad faith intent to sell the domain at an inflated price.http://www.jaburgwilk.com/news-publications/dot-sucks-a-battle-between-trademark-rights-and-free-speech Dot Sucks a Battle Between Trademark Rights and Free Speech jaburgwilk.com 18 February 2016 2019-02-13 https://web.archive.org/web/20190213021058/http://www.jaburgwilk.com/news-publications/dot-sucks-a-battle-between-trademark-rights-and-free-speech live 2018-11-01 Maria Crimi Speth
Several celebrities and companies have purchased .sucks domains in order to protect their brands from potential exploitation, including Taylor Swift, Apple, Facebook, and Microsoft. https://www.theguardian.com/technology/shortcuts/2015/mar/23/why-you-should-buy-your-dot-sucks-domain-name Why You Should Buy Your Dot Sucks Domain Name The Guardian 23 March 2015 2018-11-01 2018-11-09 https://web.archive.org/web/20181109112015/https://www.theguardian.com/technology/shortcuts/2015/mar/23/why-you-should-buy-your-dot-sucks-domain-name livehttps://www.bloomberg.com/news/articles/2015-05-13/master-of-your-domain-maybe-in-com-but-not-in-sucks Todd Shields 2015-05-13 Master of Your Domain Maybe in Com but not in Sucks Bloomberg News subscription 2018-11-01https://marketingland.com/google-apple-facebook-microsoft-among-major-brands-buying-sucks-domains-124248 Matt McGee Google, Apple, Facebook, Microsoft Along Major Brands Buying Sucks Domains 7 April 2015 marketingland.com 26 November 2018 https://web.archive.org/web/20181126134917/https://marketingland.com/google-apple-facebook-microsoft-among-major-brands-buying-sucks-domains-124248 live 1 November 2018
As a result of the company's pricing model, .sucks has been criticized for high costs associated with trademarked .sucks domains.Kay Roger https://www.forbes.com/sites/rogerkay/2015/06/29/saga-of-sucks-domain-generates-laughter-agony/#3f2ecf0d8c17 Saga of Sucks Domains Generates Laughter, Agony Forbes 2015-06-29 2018-11-09 https://web.archive.org/web/20181109141920/https://www.forbes.com/sites/rogerkay/2015/06/29/saga-of-sucks-domain-generates-laughter-agony/#3f2ecf0d8c17 live 2018-11-01
In 2015, ICANN sent a letter to the U.S. Federal Trade Commission to investigate Vox Populi Registry for potentially illegal and predatory actions.https://apnews.com/a777be07a9b74a47abbbadaf7359f5bc/internet-naming-body-moves-crack-down-sucks Internet Naming Body Moves Crack Down Sucks Associated Press News 10 April 2015 2018-02-07 https://web.archive.org/web/20180207204342/https://apnews.com/a777be07a9b74a47abbbadaf7359f5bc/internet-naming-body-moves-crack-down-sucks live 2018-11-01 The FTC concluded that Vox Populi did not break any rules, but pointed out that ICANN has previously ignored several concerns from the FTC on the topic of new domain names. https://www.theregister.co.uk/2015/05/28/ftc_icann_sucks/ FTC ICANN Sucks The Register 2015-05-28 2019-02-22 https://web.archive.org/web/20190222202029/https://www.theregister.co.uk/2015/05/28/ftc_icann_sucks/ live 2018-11-01 Kieren McCarthy
References
External links
Official website
Category:Domain name registrars
Sucks
Category:Internet properties established in 2015