19 to Zero

Canadian communications initiative 19 to Zero 2020 08 19 to Zero logo.webp Jia Hu, Theresa Tang Calgary, Alberta Chair Jia Hu Chair Theresa Tang https://www.19tozero.ca/ 19 to Zero is a Canadian not-for-profit behavioural sciences initiative based in Calgary, Alberta. Hosted at the University of Calgary, the public–private partnership is made up of around 500 members including public health specialists, academics, behavioural psychologists, marketers and multimedia creators. Its purpose is to increase confidence in vaccines for COVID-19 and other diseases by tackling vaccine hesitancy.Who We Are: The 19 to Zero Story https://www.19tozero.ca/who-we-are live https://archive.today/20210512021256/https://www.19tozero.ca/who-we-are 2021-05-12 2022-10-08 19 to Zero en The group publishes materials on its website and through partner organizations, including videos, billboards, presentations, brochures and in-person events. History Founding 19 to Zero was launched in August 2020 at the University of Calgary in order to influence the behaviour of the public surrounding public health measures and COVID-19 vaccines.19 to Zero https://www.volunteerconnector.org/calgary/19-to-zero live https://archive.today/20221008173629/https://www.volunteerconnector.org/calgary/19-to-zero 2022-10-08 2022-10-08 Volunteer Connector The group's primary goal is to increase vaccine uptake in order to meet immunization targets, working to coordinate messaging among health care workers across Canada. 19 to Zero and the University of Toronto conducted a survey in the fall of 2020 to gauge routine vaccination rates following the declaration of the COVID-19 pandemic.2021-10-20 Routine Immunizations in Canada Following the COVID-19 Pandemic https://neighbourhoodpharmacies.ca/sites/default/files/2021-10/Routine%20Immunization%20Final%20Results%20-%20Public%20Slides%20-%2020Oct2021%20vF_0.pdf live https://web.archive.org/web/20220331075008/https://neighbourhoodpharmacies.ca/sites/default/files/2021-10/Routine%20Immunization%20Final%20Results%20-%20Public%20Slides%20-%2020Oct2021%20vF_0.pdf 2022-03-31 2022-10-13 Neighbourhood Pharmacy Association of Canada In September 2020, Alberta Innovates announced a $392,080 grant to fund 19 to Zero with a project titled "Changing COVID-19 Behaviors through a data-driven targeted marketing campaign."Semeniuk Robert 2020-09-10 Alberta Innovates injects $2.1 M into COVID Research https://albertainnovates.ca/impact/newsroom/alberta-innovates-injects-2-1-million-into-covid-research/ live https://web.archive.org/web/20221026201102/https://albertainnovates.ca/impact/newsroom/alberta-innovates-injects-2-1-million-into-covid-research/ 2022-10-26 2023-06-30 Alberta Innovates en-US 19 to Zero collaborated in the development of the University of Calgary School of Public Policy's Vaccine Hesitancy Guide,Credits and Collaborators https://www.vhguide.ca/about/credits live https://web.archive.org/web/20230517154239/https://www.vhguide.ca/about/credits 2023-05-17 2023-06-29 Vaccine Hesitancy Guide and participated in the Faster Together program to "promote Covid-19 vaccine acceptance."Home https://fastertogether.ca/ live https://web.archive.org/web/20221129144335/https://fastertogether.ca/ 2022-11-29 2023-06-30 Faster Together en Community activation On March 12, 2021, 19 to Zero hosted a webinar on vaccine hesitancy and COVID-19 conspiracy theories led by members of the Ontario COVID-19 Science Advisory Table, Queen's University, University of Waterloo and Alberta Children's Hospital.York Region Public Health 2021-04-16 COVID-19 Resources Available for Health Care Professionals https://www.york.ca/media/80876/download live https://web.archive.org/web/20221011162117/https://www.york.ca/media/80876/download 2022-10-11 2022-10-11 York Region A fundraiser led by the University of Calgary raised $86,825 towards supporting 19 to Zero's efforts against COVID-19 misinformation, falling short of its $100,000 goal.Vaccine Hesitancy: Convincing Canadians About the Importance of Vaccines https://crowdfunding.ucalgary.ca/o/university-of-calgary/i/ucrowdfund/s/vaccine-hesitancy-convincing-canadians-about-the-importance-of-vaccines dead https://archive.today/20211116013820/https://crowdfunding.ucalgary.ca/o/university-of-calgary/i/ucrowdfund/s/vaccine-hesitancy-convincing-canadians-about-the-importance-of-vaccines 2021-11-16 2022-10-11 University of Calgary en-US Beginning in April 2021, the Calgary chapter of the World Economic Forum's Global Shapers Community initiative supported 19 to Zero by hosting town hall sessions on COVID-19 vaccines.Healthy Cities 2021-10-20 Shifting Perceptions Around COVID-19 Vaccination: 19 to Zero https://www.yycshapers.org/post/shifting-perceptions-around-COVID-19-vaccination-19-to-zero live https://web.archive.org/web/20220121111005/https://www.yycshapers.org/post/shifting-perceptions-around-COVID-19-vaccination-19-to-zero 2022-01-21 2022-10-14 YYC Shapers en Some of 19 to Zero's community engagement activities included handing out postcards with QR codes linking to available vaccination appointments.Villani Mark 2021-06-27 Calgary-made vaccine coalition aims to build public confidence in COVID-19 shots https://calgary.ctvnews.ca/calgary-made-vaccine-coalition-aims-to-build-public-confidence-in-COVID-19-shots-1.5487720 dead https://web.archive.org/web/20221020174533/https://calgary.ctvnews.ca/calgary-made-vaccine-coalition-aims-to-build-public-confidence-in-COVID-19-shots-1.5487720 2022-10-20 2022-10-20 CTV News Calgary en In August 2021, Shoppers Drug Mart announced it was providing funding to 19 to Zero in order to increase delivery of COVID-19 vaccines to target hesitant populations. 2021-08-17 Shoppers Drug Mart supporting 19 to Zero to address vaccine hesitancy https://www.franchiseinfo.ca/news/shoppers-drug-mart-supporting-19-to-zero-to-address-vaccine-hesitancy/ live https://web.archive.org/web/20210922023727/https://www.franchiseinfo.ca/news/shoppers-drug-mart-supporting-19-to-zero-to-address-vaccine-hesitancy/ 2021-09-22 2022-10-11 Canadian Business Franchise en-US 19 to Zero also partnered with Suncor Energy, who contributed $150,000 to coordinate a local vaccination campaign.2021-06-15 Giving a boost to Canada's vaccination efforts https://www.suncor.com/en-ca/news-and-stories/our-stories/giving-a-boost-to-canadas-vaccination-efforts live https://web.archive.org/web/20221014164425/https://www.suncor.com/en-ca/news-and-stories/our-stories/giving-a-boost-to-canadas-vaccination-efforts 2022-10-14 2022-10-14 Suncor en In October 2021, the group launched a new behaviour change campaign called "It's Never Too Late" following an "unprecedented surge" of admissions to intensive care units in Alberta.Beamish Laura 2021-10-28 'It's never too late until it is': Campaign targets vaccine hesitancy as hospitals struggle with COVID-19 https://fortmcmurraytoday.com/news/local-news/vaccine-campaign live https://web.archive.org/web/20211029004109/https://www.fortmcmurraytoday.com/news/local-news/vaccine-campaign 2021-10-29 2022-10-11 Fort McMurray Today en-CA The campaign video was produced with Emergence Creative to increase "stalled" vaccination rates, and was accompanied by billboard advertisements.Kaufmann Bill 2021-11-22 'It's stalled:' Group works to break vaccine hesitancy in Alberta https://calgaryherald.com/news/local-news/its-stalled-group-works-to-break-vaccine-hesitancy-in-alberta live https://web.archive.org/web/20211121002111/https://calgaryherald.com/news/local-news/its-stalled-group-works-to-break-vaccine-hesitancy-in-alberta 2021-11-21 2022-10-14 Calgary Herald en-CA Following Health Canada's approval of COVID-19 vaccines for children aged 6 months to 11 years old, 19 to Zero participated in an advertising campaign called "Max the Vax" alongside the Canadian Medical Association, York Region and the Ontario Association of Children's Aid Societies.Max the Vax https://www.oacas.org/publications-and-campaigns/maxthevax/ live https://archive.today/20221011154808/https://www.oacas.org/publications-and-campaigns/maxthevax/ 2022-10-11 2022-10-11 Ontario Association of Children's Aid Societies In 2022, 19 to Zero received a total of $480,000 in grant funding from the Public Health Agency of Canada's Immunization Partnership Fund to enhance the role of schools in promoting vaccine acceptance among students, their families, and teachers.Public Health Agency of Canada 2023-05-24 Immunization Partnership Fund https://www.canada.ca/en/public-health/services/immunization-vaccine-priorities/immunization-partnership-fund.html live https://web.archive.org/web/20230619212141/https://www.canada.ca/en/public-health/services/immunization-vaccine-priorities/immunization-partnership-fund.html 2023-06-19 2023-06-29 Government of Canada Post-pandemic On September 25, 2024, the Government of Alberta announced a $1.5 new million partnership with 19 to Zero and the Alberta Cancer Foundation to deploy mobile lung cancer screening units to remote Alberta communities.Tipper Stephen 2024-09-25 Province announces funding for two mobile health units that will travel to rural communities https://calgaryherald.com/news/local-news/alberta-government-funding-mobile-lung-health-units live https://web.archive.org/web/20241230182057/https://calgaryherald.com/news/local-news/alberta-government-funding-mobile-lung-health-units 2024-12-30 2024-12-30 Calgary Herald en Funding As a not-for-profit organization, 19 to Zero's activities are funded by government grants, corporate sponsorship and in-kind donations. Financial supporters include Alberta Children's Hospital, Alberta Health Services, Alberta Innovates, AstraZeneca, BD, Canadian Institutes of Health Research, City University of New York, GlaxoSmithKline, Heart and Stroke Foundation of Canada, Hill+Knowlton Strategies, Kantar Group, Merck, Moderna, Novavax, Pfizer, Public Health Agency of Canada, Sanofi, Shaw, McMaster University, Ontario College of Pharmacists, University of Calgary, University of Toronto, Western Economic Diversification and Women's College Hospital.Who We Are: The 19 to Zero Story https://www.19tozero.ca/who-we-are deviated https://web.archive.org/web/20210603131629/https://www.19tozero.ca/who-we-are 2021-06-03 2022-10-11 19 to Zero enOur Funders https://www.19tozero.ca/our-funders live https://web.archive.org/web/20240110182533/https://www.19tozero.ca/our-funders 2024-01-10 2024-03-21 19 to Zero en Federal project grants Period Funded Project Title Description Target Audience Funding Amount 2020–2023 Reinventing the Critical Role of Schools in Building Vaccine Confidence across Canada This project will strengthen the relationship between public health and the education sector by enhancing capacity within networks that support students, assessing community needs, and contributing to optimum student health. Students, their families, and teachers $480,000 2023–2024 Building Vaccine Confidence Amongst Newcomers in Canada: Educating Parents on School-Based Vaccination Programs The project will partner with newcomer-serving organizations to educate families on the critical role that school-based programs play in keeping children current with their vaccinations. This involves tailoring pre-existing educational resources as well as developing new resources that specifically meet the needs of newcomers. These resources will be available in multiple languages and easily accessible through pre-existing information pathways within the school and health systems. Newcomer parents and their children (under 18) in Alberta $200,000 Organization Leadership 19 to Zero was co-founded by Jia Hu and Theresa Tang.Federal Corporation Information – 1259438-2 https://ised-isde.canada.ca/cc/lgcy/fdrlCrpSrch.html May 7, 2024 Government of Canada Jia Hu was a Medical Officer of Health with Alberta Health Services.2020-12-18 19 To Zero: Closing the COVID-19 Vaccination Gap https://temertymedicine.utoronto.ca/news/19-zero-closing-COVID-19-vaccination-gap live https://web.archive.org/web/20221011062228/https://temertymedicine.utoronto.ca/news/19-zero-closing-COVID-19-vaccination-gap 2022-10-11 2022-10-11 University of Toronto en Hu is the medical director in the Canadian division of Cleveland Clinic, having previously worked at McKinsey & Company consulting in the healthcare and pharmaceutical sectors.Jia Hu Advisory Services https://my.clevelandclinic.org/canada/staff/hu-jia live https://web.archive.org/web/20220116100242/https://my.clevelandclinic.org/canada/staff/hu-jia 2022-01-16 2022-10-11 Cleveland Clinic Canada en He sits on the board of directors for Partners In Health Canada, and has worked during the COVID-19 pandemic to ramp up testing, risk communications and contact tracing. He also developed a contact tracing app funded by Alberta Innovates,Gao Golden Lang Raynell Oxoby Robert J. Mourali Mehdi Sheikh Hasan Fullerton Madison M. Tang Theresa Manns Braden J. Marshall Deborah A. Hu Jia Benham Jamie L. 2022-07-15 Pomey Marie-Pascale Drivers of downloading and reasons for not downloading COVID-19 contact tracing and exposure notification apps: A national cross-sectional survey PLOS ONE en 17 7 e0269783 10.1371/journal.pone.0269783 1932-6203 9286248 35839252 2022PLoSO..1769783G free and published research on behaviour change strategies towards increasing uptake of COVID-19 vaccines among children and other target populations.Yeo Jordan Furr Gudmundsen Caitlyn Fazel Sajjad Corrigan Alex Fullerton Madison M. Hu Jia Jadavji Taj Kuhn Susan Kassam Aliya Constantinescu Cora 2022-09-16 A behavior change model to address caregiver hesitancy around COVID-19 vaccination in pediatrics Vaccine en 40 39 5664–5669 10.1016/j.vaccine.2022.08.002 0264-410X 9353609 35987872Lazarus Jeffrey V. Wyka Katarzyna White Trenton M. Picchio Camila A. Rabin Kenneth Ratzan Scott C. Parsons Leigh Jeanna Hu Jia El-Mohandes Ayman 2022-07-01 Revisiting COVID-19 vaccine hesitancy around the world using data from 23 countries in 2021 Nature Communications en 13 1 3801 10.1038/s41467-022-31441-x free 2041-1723 9247969 35778396 2022NatCo..13.3801LFullerton Madison M Benham Jamie Graves Addy Fazel Sajjad Doucette Emily J Oxoby Robert J Mourali Mehdi Boucher Jean-Christophe Constantinescu Cora Parsons Leigh Jeanna Tang Theresa Marshall Deborah A Hu Jia Lang Raynell 2022-04-13 Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups BMJ Open en 12 4 e054635 10.1136/bmjopen-2021-054635 free 2044-6055 9013785 35418426 Partners 19 to Zero is partnered with government, academic and corporate organizations. The group leads the Canadian arm of the "COVID-19 New Vaccine Information, Communication, and Engagement" (CONVINCE) Initiative, a global collaboration between the CUNY Graduate School of Public Health and Health Policy, the London School of Hygiene and Tropical Medicine's Vaccine Confidence Project, and Wilton Park, an executive agency of the Foreign, Commonwealth and Development Office in the United Kingdom.Larson Heidi Ratzan Scott C. 2021-08-04 CONVINCE – COVID-19 New Vaccine INformation, Communication and Engagement https://www.comminit.com/global/content/convince-COVID-19-new-vaccine-information-communication-and-engagement live https://web.archive.org/web/20221011192953/https://www.comminit.com/global/content/convince-COVID-19-new-vaccine-information-communication-and-engagement 2022-10-11 2022-10-11 The Communication Initiative Network en 19 to Zero is a participating member of the Faster, Together vaccine promotion initiative.Home https://fastertogether.ca/ live https://web.archive.org/web/20221014164855/https://fastertogether.ca/ 2022-10-14 2022-10-14 Faster, Together en 19 to Zero partnered with IV.AI to analyze online social media conversations in order to generate models to combat misinformation and collect information about vaccine hesitancy narratives.19 to Zero – COVID-19 Vaccine Hesitancy Project https://ircai.org/top100/entry/19-to-zero-COVID-19-vaccine-hesitancy-project/ live https://web.archive.org/web/20221013072541/https://ircai.org/top100/entry/19-to-zero-COVID-19-vaccine-hesitancy-project/ 2022-10-13 2022-10-13 International Research Centre in Artificial Intelligence en-US The organization also provided support for the first mobile vaccination clinic in Alberta led by Alberta Health and the Business Council of Alberta.Collaboration Industry for Vaccination Alberta Coalition https://www.businesscouncilab.com/vaccinations/ dead https://archive.today/20221013073400/https://www.businesscouncilab.com/vaccinations/ 2022-10-13 2022-10-13 Business Council of Alberta en The Alberta Federation of Regulated Health Professionals lists 19 to Zero as one of its COVID-19 resource providers.Cooney Dale 2022-01-18 COVID-19 Resources https://afrhp.org/COVID-19-resource-for-health-professionals/ live https://archive.today/20221013162759/https://afrhp.org/COVID-19-resource-for-health-professionals/ 2022-10-13 2022-10-13 Alberta Federation of Regulated Health Professionals en-US Additional partners include:COVID-19 https://calgarylibrary.ca/your-library/COVID-19/ live https://web.archive.org/web/20221021165552/https://calgarylibrary.ca/your-library/COVID-19/ 2022-10-21 2022-10-21 Calgary Public Library en25em Alberta Blue Cross Alberta Innovates Alberta Medical Association Angus Reid Institute Black Physicians' Association of Ontario Calgary Public Library Canadian Cancer Society Canadian Muslim COVID-19 Task Force Cleveland Clinic Dartmouth College Hill+Knowlton Strategies Kantar Kids Help Phone Latin-American Covid Task Force Massachusetts Institute of Technology McCann McMaster University Mount Sinai Health System National Collaborating Centre for Determinants of Health Neighbourhood Pharmacy Association of Canada New York Academy of Sciences Ontario College of Pharmacists Partners In Health Canada South Asian Covid Task Force Toronto Public Health Toronto Transit Commission University of Alberta University of British Columbia University of Calgary University of Manitoba University of Toronto Department of Family and Community Medicine Vaccine Confidence Project WestJet Women's College Hospital References External links Official website Category:Health communication Category:Canadian health activists Category:Vaccine hesitancy Category:Misinformation Category:Public relations Category:COVID-19 misinformation Category:Behavioural sciences Category:COVID-19 pandemic Category:COVID-19 pandemic in Canada