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1937 Ford
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Deluxe Ford
April 2026
April 2026
1937 Ford 1937 Ford V8 Convertible.jpg 1937 Ford convertible Ford 1937–1940 Ford Model 48 1941 Ford Full-size Ford 2-door coupe2-door convertible2-door 1-ton pickup truck2-door sedan2-door station wagon2-door van4-door sedan4-door station wagon 2-door coupe utility (Australia)1938 Ford V8 Utility Sales Brochure, www.ebay.com.au, as archived at web.archive.org 2-door roadster utility (Australia) FR layout Atlanta, GeorgiaChester, PennsylvaniaChicago, IllinoisLong Beach, CaliforniaDearborn, MichiganRiga, LatviaBucharest, Romania 2845 mm in 1 on 136 CID (2.2 L) Flathead V8221 CID (3.6 L) Flathead V8 3-speed sliding-mesh manual
The Ford line of cars was updated in 1937 with one major change — the introduction of an entry-level 136 CID L V8 in addition to the popular 221 CID L flathead V8. The model was a refresh of its predecessor, the Model 48 (itself based on the Model 40A) and was the company's main product. It was redesigned more thoroughly in 1941. At the start of production, it cost US$850 ($ in US dollars US). The Ford Line bore several model numbers during this period, each related to their respective HP numbers. In 1937, 85 HP cars were known as Model 78 while 60 HP cars were known as Model 74. This changed to Model 81A and 82A respectively in 1938, and Models 91A and 92A in 1939.
1937
The 1937 Ford featured a more rounded streamline look with fine horizontal bars in the convex front and hood-side grilles. The front grille was V-shaped, rather than following the fenders into a pentagon shape, as on the 1936 model. Faired-in headlights installed in the front fenders were a major modernization found on both the Standard and DeLuxe trim versions, as well as the introduction of a single piece lifting hood panel, and an all steel top for the passenger compartment. The Standard could be distinguished from the DeLuxe by the body color radiator grilles and windshield frames while the DeLuxe had walnut woodgrain window mouldings, chrome exterior trim brightwork, and a woodgrain finish applied to the interior window trim. A larger water pump was used to help aid in cooling.Weiss H. Eugene Chrysler, Ford, Durant, and Sloan 2003 McFarland 0-7864-1611-4 'Slantback' sedans gained a rear trunk door, though trunk space was limited with the spare tire, and 'Trunkback' versions continued gaining in sales. The Woodie station wagon had seating for eight passengers. A 4-door "convertible sedan" with roll up windows was offered in small numbers in the DeLuxe series.http://www.oldcarbrochures.com/static/NA/Ford/1937_Ford/1937_Ford_V-8_Wagon_Folder/1937%20Ford%20V-8%20Wagon%20Folder-04.html Directory Index: Ford/1937_Ford/1937_Ford_V-8_Wagon_Folder Oldcarbrochures.com 2012-05-31 Also, new seats were used.http://oldcarbrochures.org/United%20States/Ford/1937_Ford/1937-Ford-Full-Line-Brochure/slides/1937_Ford_Full_Line-16.html The Old Car Manual Project Brochure Collection
1938
The 1938 recession hurt sales, as did Ford's continuing of the 1937 cars, including most body panels. 1938 DeLuxe models were differentiated with a heart-shaped grille, though standard models retained the 1937 look. The fading Slantback sedan design was cancelled for good. Only a V8 was offered, either a 60 hp kW PS V8 or an 85 hp kW PS V8.http://www.oldcarbrochures.com/static/NA/Ford/1938_Ford/1938_Ford_Folder/1938%20Ford%20Folder-06.html Directory Index: Ford/1938_Ford/1938_Ford_Folder Oldcarbrochures.com 2012-05-31 A new dash was used, with recessed controls for safety.
The 1938 trucks were finally updated, having continued with 1935 looks. Changes included a vertical oval grille and substantial fenders and bumpers.
1939
The Ford's look was again modernized for 1939 — the Deluxe used a low pointed grille with heavier vertical slats, while the standard Ford had a higher grille with horizontal dividers. The headlights (the example illustrated has been converted to '40 Ford sealed beam headlamps - '39s used bulb and reflector lamps, the last year for them) were moved farther apart, sitting almost in front of the wheels. The side grilles and louvers were removed in favor of chrome strips on Deluxe models. The "alligator" hood opened deep from the top of the grille back, eliminating the side panels found on previous models.
Mechanically, Ford put hydraulic brakes on their cars for the first time.1939 Ford Mailer 1939 Ford Motor Company http://oldcarbrochures.org/United%20States/Ford/1939_Ford/1939-Ford-Mailer/slides/1939_Ford_Mailer-01-02.html 28 May 2020((The Editors of Consumer Guide)) 1939 Ford Deluxe https://auto.howstuffworks.com/1939-ford-deluxe.htm 28 May 2020 dead https://web.archive.org/web/20210124004922/https://auto.howstuffworks.com/1939-ford-deluxe.htm 24 January 2021
The phaeton, club coupe, and convertible club coupe models were discontinued. The engine was also revised for 1939 with downdraft carburetors widening the torque band but leaving power unchanged at 85 hp (63 kW). Hydraulic brakes were a major advance across the Ford line.
Ford's upscale Mercury line also made its debut in 1939, filling the gap between the Deluxe Fords and the Lincoln-Zephyr line.
1940
A high flat-topped hood dominated the front look of the 1940 model, as the grille spread out to reach the fenders to differentiate the Deluxe line and the headlights were pushed wider still. The standard Ford inherited the grille of the 1939 model with blackout on each side of a heavy chrome center; heavier headlight surrounds serve as another major differentiator from the 1939. 1940 was the last year of the 1937 design and its smaller V8 engine, with a straight-six engine to be reintroduced the following year. Sealed-beam headlights were one of the few major advances for 1940, while a hydraulic top was new on the convertible.
Legacy
The 1937-1940 generation of Fords is one of the most popular automobiles for hot rodding. Early stock car racing drivers also used Fords of this generation among other cars. This Ford also formed the basis for a style of dirt track racing car.
See also
Ford Taunus G93A
Ford Prefect
Sources
100 Years of Ford David L. Lewis 0-7853-7988-6 Publications International 2005 97–110
http://www.edmunds.com/insideline/do/Features/articleId=93327 Generations: Ford Model T to Crown Victoria Edmunds.com August 21, 2006 https://web.archive.org/web/20060905193428/http://www.edmunds.com/insideline/do/Features/articleId%3D93327 5 September 2006 live
External links
1937
Category:Rear-wheel-drive vehicles
Category:1930s cars
Category:Motor vehicles manufactured in the United States
Category:Coupés
Category:Cars introduced in 1937
Category:Streamline Moderne cars