2012 Summer Olympics marketing

none 2012 Summer Olympics marketing was a long running campaign that began when London won its bid to host the games in 2005. Merchandise On 21 July 2009, the LOCOG announced that Hornby had won the licence to develop and market a range associated with the Games.http://www.london2012.com/press/media-releases/2009/07/london-2012-announce-hornby-as-licensee.php London 2012 announce Hornby as licensee London 2012 15 October 2011 15 August 2011 https://web.archive.org/web/20110815181122/http://www.london2012.com/press/media-releases/2009/07/london-2012-announce-hornby-as-licensee.php dead In March 2011, the LOCOG commissioned and published a series of training guides.http://www.beds.ac.uk/news/2011/feb/110228-Olympics Director of Sport pens Olympics training guide beds.ac.uk 28 February 2011 15 October 2011 https://web.archive.org/web/20120515164216/http://www.beds.ac.uk/news/2011/feb/110228-Olympics 2012-05-15 dead The merchandise was sold online and in five shops known as "The London 2012 Shop". In addition, Adidas sold its London 2012 range in its flagship store on Oxford Street, and selected Next stores sold their 2012 range.http://www.london2012.com/about-us/our-brand/retail-information/official-london-2012-shops.php Official London 2012 shops | Retail information London 2012 15 October 2011 6 October 2011 https://web.archive.org/web/20111006174508/http://www.london2012.com/about-us/our-brand/retail-information/official-london-2012-shops.php dead Sainsbury's as official sponsors of the Paralympics also sold merchandise within their stores.https://www.theguardian.com/uk/2010/may/04/sainsburys-sponsors-paralympic-games London The Guardian Owen Gibson Sainsbury's announces sponsorship of 2012 Paralympics 4 May 2010 Official song "Survival", a single released by the English band Muse, was the official song of the Olympics.https://www.bbc.co.uk/news/entertainment-arts-18607319 Muse unveil official Olympic song BBC 28 June 2012 28 June 2012 It was broadcast when the athletes entered the stadium and in the period before medal ceremonies; international broadcasters also played it while reporting on the Games.https://www.telegraph.co.uk/sport/olympics/olympicsvideo/9361112/Muse-song-Survival-unveiled-as-the-official-London-2012-Olympic-theme-tune.html https://web.archive.org/web/20120628105250/http://www.telegraph.co.uk/sport/olympics/olympicsvideo/9361112/Muse-song-Survival-unveiled-as-the-official-London-2012-Olympic-theme-tune.html dead 28 June 2012 Muse song "Survival" unveiled as the official London 2012 Olympic theme tune The Daily Telegraph 28 June 2012 28 June 2012 Stamps thumb|A portable shop at VISA FIVB Beach Volleyball International (2011) In August 2009, the Royal Mail commissioned artists and illustrators to create 30 stamps which were released in batches of 10 during 2009 to 2011. The choice of 30 stamps for the issue symbolises the fact that the Games take place during the 30th Olympiad. Each stamp featured an Olympic or Paralympic sport and in addition carried the London 2012 logo.http://www2.royalmailgroup.com/news/2009/royal-mail-launches-major-series-olympic-stamps-london-2012 Welcome to Royal Mail Group .royalmailgroup.com 24 August 2009 15 October 2011 https://web.archive.org/web/20120118174139/http://www.royalmailgroup.com/news/2009/royal-mail-launches-major-series-olympic-stamps-london-2012 18 January 2012 dead dmy-all The Royal Mail had initially proposed that photographs be included as well but this was abandoned as the photos would have to be of dead people as the only living person allowed to feature on stamps in the United Kingdom is the Queen.http://www.insidethegames.biz/olympics/summer-olympics/2012/13670-royal-mail-releases-final-set-of-2012-olympic-stamps Royal Mail releases final set of 2012 Olympic stamps insidethegames.biz 22 July 2011 15 October 2011 14 September 2014 https://web.archive.org/web/20140914005953/http://www.insidethegames.biz/olympics/summer-olympics/2012/13670-royal-mail-releases-final-set-of-2012-olympic-stamps dead Stamps with an Olympic theme go back to the very first games in Athens in 1890 when the organisers commissioned the sale of stamps in order to balance the books and construct the last four venues. When London first held the Games in 1908 no stamps were commissioned. That occasion and 1912 are the only times when stamps were not issued. When London last held the Games in 1948, just four stamps were issued.http://www.insidethegames.biz/olympics/summer-olympics/2012/5249-royal-mail-delivers-london-2012-stamp-deal Royal Mail delivers London 2012 stamp deal insidethegames.biz 24 August 2009 15 October 2011 On 22 July 2011, the last of the 30 stamps were released.https://www.bbc.co.uk/news/uk-england-london-14244890 BBC News Year-to-go Olympic stamps unveiled by Royal Mail 22 July 2011 Coins Two £5 coins were made to mark London 2012 Olympics.http://www.royalmint.com/shop/the_london_2012_olympic_brilliant_uncirculated_5_pound_coin The London 2012 Olympic Brilliant Uncirculated £5 Coin The Royal Mint www.royalmint.com dead https://web.archive.org/web/20120301104423/http://www.royalmint.com/shop/the_london_2012_olympic_brilliant_uncirculated_5_pound_coin 2012-03-01 As with other Olympics since 1952, the Royal Mint will strike a set of commemorative one-kilogram gold and silver coins.https://www.theguardian.com/sport/2011/nov/23/olympic-one-kilo-coins-unveiled Olympic one kilo coins to mark London 2012 Games unveiled Maev Kennedy The Guardian 23 November 2011 21 July 2012 The striking of such large coins necessitated a new Act of Parliament, the Coinage (Measurement) Act 2011. Chariots of Fire The 1981 Best Picture Oscar-winning film Chariots of Fire, which depicts Britain's athletics successes in the 1924 Olympics, was also a recurring theme in promotions for the 2012 London Olympics. The film's theme tune was featured at the opening of the 2012 London New Year's fireworks celebrating the Olympics.https://www.youtube.com/watch?v=q1yLRK2M8YQ London Fireworks 2012 – New Year Live – BBC One Youtube.com 1 January 2012 23 June 2012 The tune was also used when five thousand runners first tested the new Olympic Park."London 2012: Olympic Park Runners Finish Race". BBC News. 31 March 2012. As an official part of the London 2012 Festival celebrations, a new digitally re-mastered version of Chariots of Fire was screened in over 100 cinemas throughout the UK. The re-release began on 13 July 2012, two weeks before the Olympic opening ceremony."Chariots of Fire Returns to UK Cinemas Ahead of the Olympics" https://web.archive.org/web/20120328130757/http://www.bfi.org.uk/news/173 2012-03-28 . British Film Institute. 23 March 2012. A 2012 stage adaptation of the same title also coincides with the Olympics, opening 9 May at London's Hampstead Theatre and transferring to the West End on 23 June.Ng, David."Chariots of Fire is West End-bound, Coinciding with Olympics". Los Angeles Times. 18 April 2012. Fashion thumb|Uniforms of the German Olympic Athletes 2012 The Olympics are known as the greatest fashion show on EarthOlympics: the greatest fashion show on earth - in pictures 2012-07-24 The Guardian https://web.archive.org/web/20201128053717/https://www.theguardian.com/fashion/gallery/2012/jul/24/olympics-fashion-london-2012-pictures 2020-11-28 live https://www.theguardian.com/fashion/gallery/2012/jul/24/olympics-fashion-london-2012-pictures with a worldwide audience. The outfits have to fly the flag and represent their nation to the world.Fashion Olympics: Big designers behind games kits Fashion designers from all over the world support their countries by creating uniforms for Olympic athletes by combining hi-tech fabrics and stylish designs. The kits consist of performance suits, podium suits, villagewear, and the uniform worn during the Opening and Closing Ceremony. AUS 2012 Summer Sportscraft, Dunlop, Adidas BIZ 2012 Summer Jeff Banks BRA 2012 Summer Nike CAN 2012 Summer Hudson's Bay Company CHN 2012 Summer Nikehttps://www.herworld.com/fashion/olympic-style-team-uniforms-london-2012 Olympic Style: Team uniforms for London 2012 Xinying Hong July 16, 2012 HerWorld Singapore Press Holdings Singapore 2020-01-12 2020-01-13 https://web.archive.org/web/20200113040944/https://www.herworld.com/fashion/olympic-style-team-uniforms-london-2012 deadFRA 2012 SummerHermès, AdidasGEO 2012 SummerAdidasGER 2012 SummerBognerhttp://www.celebuzz.com/photos/olympic-uniforms-which-country-will-be-best-dressed/germany/Celebuzz Celebuzz's 10 Favorite Things of the Week | Celebuzz 13 March 2016GBR 2012 SummerStella McCartney for Adidas, NextITA 2012 SummerPrada, Giorgio ArmaniJAM 2012 SummerCedella Marley for PumaJPN 2012 SummerAsicsNZL 2012 SummerRodd & Gunnhttps://www.thefashionspot.com/runway-news/175029-giorgio-armani-ralph-lauren-stella-mccartney-and-other-designers-outfit-the-olympics/#/slide/9 The Most Stylish Olympics Ever: Take a Look at These Designer Uniforms Schimminger Morgan C. July 24, 2012 The Fashion Spot Totally Her (Evolve Media) 2020-01-12RUS 2012 SummerBosco di Ciliegi Bosco ruSMR 2012 SummerSalvatore Ferragamo Italia S.p.A.RSA 2012 SummerErkeKOR 2012 SummerFILA, Bean Pole ESP 2012 Summer Bosco UKR 2012 Summer BoscoUSA 2012 Summer Ralph Lauren Mascots Wenlock and Mandeville The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010.London 2012 unveils Games mascots Wenlock & Mandeville BBC News 19 May 2010 http://news.bbc.co.uk/sport1/hi/olympic_games/london_2012/8690467.stm 19 May 2010 Gordon Farquhar https://wayback.archive-it.org/all/20100610070625/http://news.bbc.co.uk/sport2/hi/olympic_games/london_2012/8690467.stm 2010-06-10 live Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots, and an animation was produced;The London 2012 mascots London 2012 19 May 2010 http://www.ourlondon2012.com/mascots/ 20 May 2010 https://web.archive.org/web/20100521054503/http://www.ourlondon2012.com/mascots/ 21 May 2010 dead Two stories have been created about the mascots: Out Of A Rainbow and Adventures On A Rainbow.http://www.mylondon2012.com/mascots/ Home – London 2012 Mascots Mylondon2012.com 15 October 2011 usurped http://webarchive.loc.gov/all/20100831223422/http://www.mylondon2012.com/mascots/ 31 August 2010 Ticketing Organisers estimated that some 8 million tickets would be available for the Olympic Games,Just the ticket http://www.london2012.org/en/ourvision/Ticketing.htm London 2012 20 July 2012 dead https://web.archive.org/web/20070202155136/http://www.london2012.org/en/ourvision/Ticketing.htm February 2, 2007 and 1.5 million tickets for the Paralympic Games. It was estimated that 82% of available Olympic tickets and 63% of Paralympic tickets would be sold. LOCOG aimed to raise £375–£400 million in ticket sales. There were also free events such as marathon, triathlon and road cycling, https://abcnews.go.com/Travel/wireStory?id=10171244 London Opens Ticket Process for 2012 Olympics ABC News 20 May 2010 although, for the first time in Olympic history, the sailing events were ticketed.ISAF http://www.sailing.org/london2012/news/36364.php ISAF: London 2012 Olympic Games Sailing Competition: What Is The Weymouth And Portland International Regatta? Sailing.org 28 July 2011 15 October 2011 dead https://web.archive.org/web/20111020014531/http://www.sailing.org/london2012/news/36364.php 20 October 2011 To reduce congestion, ticket holders were entitled to free use of London's public transport network on the day of the event.Ticketing at London 2012 http://www.london2012.com/plans/ticketing/index.php London 2012 22 August 2008 26 May 2012 https://archive.today/20120526213647/http://www.london2012.com/spectators/venues/building-london-2012/ dead Following IOC rules, people applied for tickets from the NOC of their country of residence. European Union residents were able to apply for tickets in any EU country.Lynn Guy https://www.bbc.co.uk/news/uk-england-london-18161743 BBC News Ukrainian Olympic official 'willing to sell tickets to black market' 22 May 2012 8 June 2012 In Great Britain, ticket prices ranged from £20 for many events to £2,012 for the most expensive seats at the opening ceremony. Free tickets were given to military personnel, over 100.000 free tickets were given to schoolchildren and children were invited to win tickets. https://www.bbc.co.uk/news/uk-13758141 BBC News Olympic tickets offered to UK Armed Forces members 14 June 2011 https://www.bbc.co.uk/news/uk-england-london-15776519 BBC News London 2012: Free Olympics tickets for schools unveiled 17 November 2011 https://www.telegraph.co.uk/sport/olympics/news/9389822/London-2012-Olympics-50000-free-football-Games-tickets-given-to-Scottish-schoolchildren.html Telegraph.co.uk London 2012 Olympics: 50,000 free football Games tickets given to Scottish schoolchildren 10 July 2012 Jacquelin Magnay Free tickets were also given to the survivors and families of those who died during 7 July 2005 London bombings.https://www.bbc.co.uk/news/uk-england-london-13302220 BBC News 2012 Olympic tickets for 7/7 bomb attack victims 6 May 2011 Initially, people were able to apply for tickets via a website from 15 March 2011 until 26 April 2011. There was a huge demand for tickets, with 1.8 million people applying for 20 million tickets – three times the 6.6 million tickets available in the first round lot, with 95% of the applications from Great Britain. More than 50% of the sessions went to a random ballot,http://news.bbc.co.uk/sport1/hi/olympics/london_2012/13209306.stm BBC News Olympic ticket demand passes 20m 27 April 2011London 2012: Ticket applications 'hit the roof' https://www.bbc.co.uk/news/uk-england-london-13187438 BBC News 26 April 2011 26 April 2011 https://web.archive.org/web/20110426034220/http://www.bbc.co.uk/news/uk-england-london-13187438 26 April 2011 live but over half the people who applied got no tickets as the process was widely criticised.https://www.bbc.co.uk/news/uk-14008482 BBC News 750,000 Olympics tickets sold in 'second chance' round 3 July 2011 On 11 May 2012 a round of nearly one million "second chance" tickets went on sale,http://www.insidethegames.biz/olympics/summer-olympics/2012/16864-london-2012-to-put-more-olympic-tickets-on-sale-this-week London 2012 to put more Olympic tickets on sale this week for those that missed out first time Insidethegames 8 May 2012 23 June 2012Olympic tickets on sale in 'second chance' phase https://www.bbc.co.uk/news/uk-14066068 BBC News 17 August 2011 11 July 2011 https://web.archive.org/web/20110718201248/http://www.bbc.co.uk/news/uk-14066068 18 July 2011 live with a second round of ticket sales for events that failed to sell out in the initial allocation.Wallop Harry London 2012: more tickets available later this year https://www.telegraph.co.uk/sport/othersports/olympics/news/8474155/London-2012-more-tickets-available-later-this-year.html https://web.archive.org/web/20110429022958/http://www.telegraph.co.uk/sport/othersports/olympics/news/8474155/London-2012-more-tickets-available-later-this-year.html dead 29 April 2011 26 April 2011 The Daily Telegraph 26 April 2011 London This took place over a 10-day period between 23 June and 3 July 2011, with priority given to those who were unsuccessful in the first allocation process. At this point there were about 1.7 million tickets available for football and 600,000 for other sports (including archery, hockey, football, judo, boxing and volleyball), with 1.5 million tickets priced between £20 and £50. Although technical difficulties were encountered, some events sold out in 15 minutes, and by 8 am, ten sports had sold out. https://www.bbc.co.uk/news/uk-13918958 BBC News 2012 Hopefuls miss out on tickets 26 June 2011 People who were successful in the first round of tickets were allowed to buy more during the period 8–17 July 2011. By this point 1.5 million tickets were available for football and 8,000 for freestyle wrestling on a first-come-first-served basis. By 10 July all the tickets for volleyball had been sold, as 3.5 million tickets had been sold in total. In Russia people bought "Olympic vouchers" which one would have to redeem in London during July and August 2012, with people making their own accommodation and travel arrangements. http://news.bbc.co.uk/sport1/hi/olympic_games/london_2012/9435164.stm BBC News Alexandra Semyonova Introducing the 2012 ticket voucher 25 March 2011 In Brazil, the ticket website and payment system did not work properly for the first three and a half days.http://news.bbc.co.uk/sport1/hi/olympic_games/london_2012/9428735.stm BBC News 2012 ticket difficulties in Brazil 18 March 2011 Video games July 2012 Mario & Sonic at the London 2012 Olympic Games London 2012 (video game) Corporate sponsorship Sponsors of the 2012 Summer Olympicshttp://www.london2012.com/about-us/the-people-delivering-the-games/olympic-partners/ Olympic Games partners | The people delivering the Games London 2012 15 October 2011 30 August 2012 https://web.archive.org/web/20120830180931/http://www.london2012.com/about-us/the-people-delivering-the-games/olympic-partners/ deadWorldwide Olympic Partners 15em Acer Inc. Atos Coca-Cola Dow Chemical Company General Electric McDonald's Omega SA Panasonic Procter & Gamble Samsung Electronics Visa Inc.Partners 15em Adidas BMW BP British Airways BT Group EDF Energy Lloyds TSBSupporters 15em Adecco ArcelorMittal Cadbury Cisco Deloitte Thomas Cook Group United Parcel ServiceSuppliers and Providers 15em Aggreko Airwave Solutions Atkins Boston Consulting Group CBS Outdoor Crystal CG Eurostar Freshfields Bruckhaus Deringer G4S General Mills (Nature Valley) GlaxoSmithKline Gymnova Heathrow Airport Heineken International Holiday Inn John Lewis McCann Worldgroup Mondo Next plc Nielsen Holdings Populous Holdings Rapiscan Systems Rio Tinto Technogym Thames Water Ticketmaster Trebor Westfield Group The London Organising Committee of the Olympic and Paralympic Games (LOCOG) and the International Olympic Committee (IOC) had agreed sponsorship deals with companies (see table). The sponsors were assigned into one of four categories; worldwide, tier one, tier two and tier three. The companies cumulatively provided £1.4bn of funding, allocated evenly between the IOC and LOCOG.London 2012 Olympic sponsors list: who are they and what have they paid? Simon Rogers https://www.theguardian.com/sport/datablog/2012/jul/19/london-2012-olympic-sponsors-list The Guardian 19 July 2012 24 July 2012 Other sources estimated that sponsors provided about $957 million, rest estimated at ~ $3.9 billion would be provided by selling TV transmission rights(for the 4 years provided period).http://www.ekonomia24.pl/artykul/910803.html MKOl tłumaczy się ze sponsoringu przez McDonalda | ekonomia24.pl 2012-08-25 https://archive.today/20130416081209/http://www.ekonomia24.pl/artykul/910803.html 2013-04-16 dead The total data for each company is not official presented, however with the sponsorship of companies not associated with the "health food" made the questions about it, and probably raised the part for contract renew. See also 2008 Summer Olympics marketing 2016 Summer Olympics marketing 2020 Summer Olympics marketing Olympics References 2 Marketing Category:Olympic marketing